104: Common Mistakes in Medical Marketing and Website Design with Gavin Baker, CEO of Baker Labs
Release Date: 03/04/2019
125: The Biggest Mistakes Practices Make With New NPs and PAs, with Heather Healy
Medical Practice Trends
Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, on-boarding, contracting, compensation, compliance, and mentoring skills. In this episode, we talk about some of the biggest mistakes that practices make when onboarding Advanced Practice Providers like PAs and NPs. Heard in this episode:
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124: Stop The War on PAs and NPs, with Brent Lacey, MD
Medical Practice Trends
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine. He joins me to clarify his opinions and offer some best practices on integrating PAs and NPs to your practice. As mentioned in this episode: FREE GIFT: (Including budget tool and others)
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123: How Physicians Are Navigating COVID-19 with the founder of KevinMD.com, Kevin Pho, MD
Medical Practice Trends
Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com. KevinMD publishes multiple articles per day from doctors, patients, and other healthcare professionals; there's plenty of wisdom, opinion, and real-life healthcare stories. Discussed in this episode: - Physician burnout in the age of COVID-19 - Strengthening the doctor-patient...
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122: Protect Your Practice: COVID-19 Legal Liability & Employment Law Advice from Attorney Terin Cremer
Medical Practice Trends
Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helping them navigate the liability and employment questions that have come up during the coronavirus pandemic. Discussed in this episode: Liability in the face of PPE shortages Potential lawsuits from employees How to limit your liability and reduce...
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121: How to Improve Patient Experience Through Employee Engagement with Kristin Baird
Medical Practice Trends
Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration. Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group that specializes in customer service improvement and mystery shopping for healthcare organizations. As heard on this episode:
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120: How Medical Practices Can Weather The COVID-19 Storm with Dr. Halee Fischer-Wright, CEO at MGMA
Medical Practice Trends
Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you. A value-packed episode for all practices. Dr. Halee Fischer-Wright on ,
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119: Coronavirus: Leadership Advice from Disaster Physician Dan Diamond, MD
Medical Practice Trends
Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philippines, and Honduras. We cover the importance of self-compassion, kindness, and vulnerability - and how you can make the biggest positive impact on your team's culture. As heard on the show: (Dr. Diamond's Book) Video:
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Marketing Made Simple with J.J. Peterson, PhD - StoryBrand Chief of Teaching and Facilitation
Medical Practice Trends
J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice.
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118: 10 Money Myths Physicians Believe, with Brent Lacey, MD
Medical Practice Trends
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com. In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths Physicians Believe. As mentioned in this episode: (Including budget tool and others)
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117: 4 Ways We Can Fix American Healthcare with Robert Pearl, MD (Bonus: Coronavirus @ SXSW)
Medical Practice Trends
Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a , and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the , he runs where you can find his latest musings, and author of the best-selling book “” We discuss 4 ways to fix American healthcare (Integration, Capitation, Technology, Leadership). Dr. Pearl also weighs in on the Coronavirus, and its impact (warranted or otherwise) on major events like SXSW in Austin, where he's scheduled to speak in just a couple weeks....
info_outlineGavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design.
This issue (27:52):
- What is the most common marketing mistakes practices make
- What do patients care about when they search online?
- What are some website homepage do's and dont's?
- If a practice was only going to do one thing to marketing, what should they do?