Rethinking Co-Marketing: The Critical Steps You're Overlooking
Release Date: 04/28/2025
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The Walkaway Wealth Playbook for Competitive Reps
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Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks. In this episode, sponsored by Physician Growth Accelerator, we’re joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today’s earnings into tomorrow’s flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early,...
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What Top 1% Performers Do Differently (Without Realizing It)
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Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash. In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn’t enough, how to identify the “yeah buts” that...
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When Clinics Can’t Keep Up: The MedTech Bottleneck No One Talks About
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Stop Pitching, Start Diagnosing: MedTech Sales Reimagined
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What if the way you’ve been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitching features, checking boxes, and pushing for yeses. In this week’s episode, sponsored by Physician Growth Accelerator, sales coach, author, and founder of Kiinetics, Brendan McAdams shares how shifting from a sales-first mindset to a fit-first mindset changes everything. From running smarter discovery and setting up collaborative problem-solving to wrapping the call with radical clarity, he explains how trust is...
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Pivot or Perish with Bill Facteau
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Revolutionizing Skin Cancer Detection: A Conversation with Cody Simmons
Medical Sales Accelerator
Navigating the intricate landscape of medical technology often involves overcoming substantial challenges, not just in device innovation but also in ensuring successful integration into healthcare systems. One significant hurdle is the adoption of new technologies by general practitioners, who require tools that are both effective and easy to integrate into their existing workflows without the complexities of specialist equipment. In this week’s episode, sponsored by Physician Growth Accelerator, we are joined by Cody Simmons, co-founder and CEO of DermaSensor. Cody discusses...
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Rethinking Co-Marketing: The Critical Steps You're Overlooking
Medical Sales Accelerator
Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative. In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the...
info_outlineAre your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative.
In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing programs, strategies to identify ideal physician partners, and why effective onboarding can amplify patient trust and practice success.
What we discuss in the episode:
- Why your top-performing practices might actually be the worst candidates for co-marketing
- How compliance and clear goal-setting are crucial for successful marketing collaborations
- Strategies to uncover deeper insights into customer practices through co-marketing discussions
- Leveraging psychological principles like commitment bias to increase practice engagement
- Practical approaches for seamlessly integrating co-marketing into your med tech sales arsenal
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