TCIP #057 – Fort McMurray Wildfire with Garth Rowan
Invincible Brand with Melissa Agnes
Release Date: 05/17/2016
![How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art](https://assets.libsyn.com/item/30679893?height=50&width=50)
How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
info_outline![How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022223?height=50&width=50)
How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]
Invincible Brand with Melissa Agnes
In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
info_outline![Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022128?height=50&width=50)
Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
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How To Never Lose A Customer Again
Invincible Brand with Melissa Agnes
How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
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Building Brand Invincibility Requires Intentional Attention
Invincible Brand with Melissa Agnes
How to systemize the process of giving attention to the right things.
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Discussing The Core Essentials Of Crisis Management
Invincible Brand with Melissa Agnes
Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.
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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines
Invincible Brand with Melissa Agnes
Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.
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How To Use Humor To Help Solve Common Workplace Issues
Invincible Brand with Melissa Agnes
Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.
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Tips For Building Strong Emotional Connections In A Virtual World
Invincible Brand with Melissa Agnes
Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?
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How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?
Invincible Brand with Melissa Agnes
This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:
info_outlineThe wildfires in Fort McMurray, Alberta, Canada have been blazing since the start of May and have so far destroyed over 2400 buildings, including homes and businesses, and have resulted in an evacuation of approximately 90,000 citizens. Having yet to be completely tamed by fire fighters, the truly exceptional part is that, of the approximate 90,000 evacuees, not one person has died on account of the fires (there have been accidents that have unfortunately resulted in fatalities, but the fire itself has not taken one human life).
As first responders and emergency managers know, this is quite an exceptional crisis management feat. So what is it about the evacuation and the crisis communications of the first responders, the authorities and the local organizations (employers) that has resulted in such an exceptional and successful evacuation?
Tune in to this week’s episode of the crisis intelligence podcast, where Garth Rowan and I embark in a preliminary discussion regarding the crisis communications of those involved in the evacuation and emergency response in Fort McMurray.
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Connect with Garth and Melissa
About host, Melissa Agnes
Learn more about Melissa Agnes
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Email Melissa directly: [email protected]
About guest, Garth Rowan
Learn more about Garth Rowan
Connect with him on LinkedIn
Email Garth directly: [email protected]
Check out Garth’s blog posts on The Crisis Intelligence Blog
Listen to another great podcast with Garth: TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan
A big thanks to Garth for taking the time to have this interesting discussion with me. And a sincere and heart-filled thank you to all the first responders and emergency managers out in Alberta who have put their lives on the line to help and care for the people of Fort McMurray.