196: Friendship, Failures & Favorite Wins: A Business Bestie Tell-All with Angie McPherson
Release Date: 07/16/2025
The Messy Success Podcast
Welcome back to the Messy Success Podcast. In this episode, Elizabeth is pulling back the curtain on a surprising milestone. January became her highest non event revenue month ever, with only 13 Instagram posts and very little engagement. This conversation is a powerful reminder that social media is not the business, and it is not the foundation. Elizabeth walks through what she calls a community based marketing ecosystem. One that focuses on relationship capital, sustainable systems, borrowed authority, and magnetic leadership. Instead of chasing algorithms or trying to keep up with...
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Welcome back to the Messy Success Podcast. This episode is a behind-the-scenes look at how Elizabeth is approaching visibility, community, and growth differently as she plans for the year ahead. Instead of chasing platforms or algorithms, she’s focused on building an ecosystem, one rooted in relationships, repeatable processes, and shared momentum. Elizabeth shares why she’s experimenting with Substack, how the Creative Economy is evolving, and what recent results have reaffirmed for her about scaling a business sustainably. If you’ve been feeling the pressure of social media...
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Welcome back to the Messy Success Podcast… Just because you’re exceptional at your craft doesn’t automatically mean you’re ready to teach it—and in the creative industry, that gap is quietly costing people money, credibility, and opportunity. In this episode, Elizabeth sits down with educator, speaker, and conference host Laylee Emadi for an honest, behind-the-scenes conversation about what it really takes to step into leadership through speaking and education. From pitching and rejection, to ethics, messaging, and what most people skip before chasing visibility, this...
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Welcome back to the Messy Success Podcast… In today’s episode, Elizabeth is sharing a full Coaching On Air session with someone very special—her creative director, Illiah. This conversation is slow, intentional, and deeply honest as Illiah opens up about taking a job after years of entrepreneurship, navigating an identity shift, and holding space for a bigger vision that hasn’t fully taken shape yet. Together, they explore what it really means to expand instead of “pivot,” how financial stability can actually support long-term growth, and why micro actions matter more than...
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Welcome back to the Messy Success Podcast. In this episode, Elizabeth sits down with Misty Prewitt, founder of Misty Saves the Day, for an honest conversation about what it really looks like to scale a business from one person to a team of 12. Misty shares her journey from starting out as a solopreneur to leading a growing agency, including the messy hiring moments, leadership lessons, people-pleasing patterns, and systems she had to rebuild along the way. This episode pulls back the curtain on what sustainable growth actually looks like — not the polished version, but the real one. If...
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Welcome back to The Messy Success Podcast! In this short and powerful episode, Elizabeth shares a metaphor that dropped in during a moment of deep self-awareness: the difference between being a mirror and being a container. Understanding the difference between these two roles — and knowing when to step into each — can completely transform how you lead, coach, communicate, and navigate relationships. This episode offers a simple but profound lens for entering the new year with clarity, curiosity, and deeper emotional intelligence. If you love metaphors, introspective leadership, or leveling...
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Welcome back to the Messy Success Podcast, where dreaming big isn’t just encouraged — it’s required. In today’s episode, Elizabeth is sharing one of her favorite rituals of the year: her Dreamiest Dreams for 2026. These are the visions that feel bold, stretchy, a little scary to say out loud… but always seem to activate magic the moment they leave her mouth. From expanding Elevate, to growing the brand-new Creative Economy community, to speaking gigs, to podcast upgrades, to two full-year sponsorship partners — Elizabeth lays it ALL out. And if history has shown anything, it’s...
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Welcome back to the Messy Success Podcast! In this episode, Elizabeth breaks down the three essential ingredients every offer needs to actually convert — whether you’re creating something brand new or refining an offer you’ve had for years. If you’ve ever wondered why an offer didn’t land the way you hoped, or why selling sometimes feels harder than it should, this episode is the clarity you’ve been craving. Elizabeth shares how to make your offer feel magnetic, what buyers need to feel emotionally before they ever look at the deliverables, and why co-creation is becoming more...
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Welcome back to The Messy Success Podcast! Since it’s Thanksgiving week, Elizabeth is diving into gratitude—but not the fluffy, surface-level kind. This is the deeper version of gratitude that grows your business, expands your authority, and makes you more visible without forcing anything. In this episode, she breaks down three powerful ways gratitude becomes a strategy, not just a feeling: using gratitude to increase visibility, using gratitude as fuel instead of a finish line, and learning to be grateful for the stretches that expand who you’re becoming. Through real stories and...
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What if growing your business wasn’t about hustling harder—but about helping each other rise? In this episode, Elizabeth pulls back the curtain on her newest passion project: The Elevate Economy, a bold experiment to prove that community really is currency. You’ll hear how one comment after her live event sparked a vision for something much bigger—a movement designed to help creative women collaborate, support one another, and boost the economy from the inside out. Elizabeth shares why this could change how small business owners build and grow forever.
info_outlineThis week, I handed the mic over to my business bestie, Angie McPherson, for a “reverse interview” that’s 13 years in the making. Angie and I started our journeys as photographers—and now we’re coaches, speakers, and community builders who still talk business almost daily. In this off-the-cuff conversation, we ask each other five questions we didn’t prep for (yikes!) and reflect on everything from our biggest business lessons to what we’d tell our former selves. You’ll hear about investments that changed everything, the most uncomfortable moments, and our dreams for the future. If you’re navigating growth, pivoting, or just want to feel seen—this episode is for you.