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230: Stop Performing and Start Leading Your Audience

The Messy Success Podcast

Release Date: 04/01/2026

249: Understanding Customer Pain Points: My exact method, and what not to do! show art 249: Understanding Customer Pain Points: My exact method, and what not to do!

The Messy Success Podcast

Welcome back to the Messy Success Podcast. In this episode, Elizabeth breaks down her personal framework for understanding customer pain points, the exact process she uses to connect with her audience and clients without ever making assumptions about what they're struggling with. She kicks things off with a real story from her DMs, a moment that perfectly illustrates how most people get pain points completely wrong, and why it feels so off putting when someone assumes they know what you need.   This episode is for anyone building an audience, writing sales copy, sending emails, or having...

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248: The Hardest Part about Being a Business Coach. What Most People Miss.... show art 248: The Hardest Part about Being a Business Coach. What Most People Miss....

The Messy Success Podcast

Welcome back to the Messy Success Podcast. This week Elizabeth is talking about the real difference between opportunity vs circumstance, and why so many people stay stuck one decision away from the life they say they want. After ten years of coaching entrepreneurs, Elizabeth has noticed a pattern: most people already know what they should be doing to grow their business. The real block isn't knowledge. It's the mindset shift for entrepreneurs that has to happen before any action feels possible.   This episode is for anyone who has felt like making money is hard, who has caught themselves...

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247: When to Collaborate in Business (And When to Say No) show art 247: When to Collaborate in Business (And When to Say No)

The Messy Success Podcast

Welcome back to the Messy Success Podcast. If your calendar is filling up with collaboration requests and your revenue isn't following, this episode is for you. Elizabeth breaks down when to collaborate in business, when to say no, and why there's a specific growth phase where accepting every invitation actually works against you. This episode is for the business owner who has moved past the early "collaborate with everyone" stage and is starting to feel drained, overextended, or unsure why events with other business owners aren't filling the room. Elizabeth shares the marketing campaign...

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246: The Competitive Advantage in Business: How to Give People the Experience of You show art 246: The Competitive Advantage in Business: How to Give People the Experience of You

The Messy Success Podcast

Welcome back to the Messy Success Podcast. This week Elizabeth is talking about the real competitive advantage in business, and it has nothing to do with a fancy funnel, strategy, or system. Inspired by the viral Yap Challenge and a coaching call inside her signature program, she breaks down why simply being willing to show up as yourself, on camera, live, unpolished, is the thing most business owners are too afraid to do, and exactly why that fear is your opportunity.   This episode is for the entrepreneur who has been avoiding talking head content, going live, or starting a podcast...

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245: Posting Every Day With No Sales: What You're Actually Missing show art 245: Posting Every Day With No Sales: What You're Actually Missing

The Messy Success Podcast

Welcome back to the Messy Success Podcast. If you've been posting content and getting no results, you are not alone, and today Elizabeth is challenging the whole way you're measuring "working." This episode is for the creative entrepreneur who is showing up online every day, hearing crickets, and starting to wonder if any of it matters. Elizabeth shares why likes and comments were never the real metric, how building trust on social media actually happens quietly over time, and why she has built what she calls an algorithm-proof business, one that doesn't depend on virality or a single platform...

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244: Business Built Around Your Life: A Personal Story About Friendship and Saying Yes show art 244: Business Built Around Your Life: A Personal Story About Friendship and Saying Yes

The Messy Success Podcast

Welcome back to the Messy Success Podcast. This week's episode is a personal story about what it really means to have a business built around your life, one that lets you say yes to the people and moments that matter most, even when they show up without warning. Elizabeth shares the story of reconnecting with a childhood best friend during a hard season, dropping everything for a week to help her, and what that trip revealed about the freedom in entrepreneurship she has spent years building toward.   This episode is for anyone who has ever felt torn between showing up for their business...

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243: The Habit That's Quietly Holding You Back From Your Next Breakthrough show art 243: The Habit That's Quietly Holding You Back From Your Next Breakthrough

The Messy Success Podcast

Welcome back to the Messy Success Podcast. This week Elizabeth is talking about one of the most expensive habits in business, and it has nothing to do with money. It is waiting. Waiting for the right time, waiting for more confidence, waiting for life to calm down before taking action. This episode is for the business owner who feels stuck in a holding pattern, telling themselves they will show up fully once things settle.   Elizabeth shares how she protects her own working "containers," even during the hardest seasons of life, and why showing up imperfectly will always beat waiting for...

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242: When Your Dream No Longer Fits: A Raw Story from Jennie Tack show art 242: When Your Dream No Longer Fits: A Raw Story from Jennie Tack

The Messy Success Podcast

Welcome back to the Messy Success Podcast, where we get honest about the messy middle of building something that actually means something to you. This episode is something a little different, and honestly, something really special. Jenny Tack, owner of Hex and Hair in Hampton Roads and host of the Conversations at the Crossroads podcast, attended Elevate and Inspire back in April and shared her experience on her own show. Her story was so good that Elizabeth knew it belonged here too.   This one is for anyone who has ever wondered if finding your why in business means letting go of the...

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241: How to Make Big Decisions in Your Business (Using One Simple Question) show art 241: How to Make Big Decisions in Your Business (Using One Simple Question)

The Messy Success Podcast

Welcome back to the Messy Success Podcast! In this episode, Elizabeth is coming to you live from her brand new podcast studio, and she's got a lot to celebrate and a lot to share. This is a behind-the-scenes catch-up episode centered around one powerful question that Elizabeth's mastermind coach introduced her to: what needs to be true in order to achieve your desired outcome? If you've been in a season of waffling on a decision, feeling stuck between what you want and what feels practical, this episode is for you. Elizabeth breaks down how asking this question honestly and specifically led...

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240: Grow Your Business on TikTok with Will Harris: The Live Strategy That Made $500K in 6 Months show art 240: Grow Your Business on TikTok with Will Harris: The Live Strategy That Made $500K in 6 Months

The Messy Success Podcast

Welcome back to the Messy Success Podcast, and this one is a good one. If you've ever struggled to show up online the way you show up in a room full of people, this episode is going to feel like a direct answer to that problem. Elizabeth sits down with Will Harris, founder of Fitness Beyond 40 and one of TikTok's most compelling live creators, to talk about the TikTok live strategy that took him from three viewers to over 250,000 followers and half a million dollars in revenue in just six months.   Will is not just dropping theory here. He breaks down exactly how he built his daily live...

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This is a conversation about leadership, energy, and the simple but powerful shift of showing up for the people already in your space. From real life examples of relationship building to practical ways to create deeper connection, this episode will challenge you to rethink how you approach your content and your community.
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