237: Sponsorships for Small Businesses: What's Actually Possible When You Stop Pitching Wrong

Welcome back to the Messy Success Podcast! This week, Elizabeth is sitting down with sponsorship coach and author Justin Moore of Creator Wizard to talk about what sponsorships are, why so many small businesses and creators are leaving money on the table, and how to completely change the way you pitch brands. If you have ever wondered whether sponsorships are even worth pursuing, or if you have sent a pitch and heard nothing back, this episode is for you. Whether you are a brick and mortar, an event host, a podcaster, or a local content creator, Justin breaks down why the problem is almost never your audience size. It is the approach. Elizabeth and Justin go deep on the ROPE method for writing a sponsorship proposal that actually lands, why affiliates are not the same as sponsorships, and what happened when Elizabeth applied Justin's framework to her own in-person event and made more money than ever before. They also do a live coaching moment using a real brand, so you can hear exactly how this thinking works in practice. This is the kind of conversation that makes you look at your business and think, I have been sitting on so much opportunity. Take a listen and start seeing what is already possible for you.