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Marketing Mistakes Entrepreneurs Make When Trying to Be Anti-Racist with Trudi Lebron

Millionaire Girls Club Podcast

Release Date: 03/30/2021

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When the conversation around systemic racism came to the forefront in 2020 a lot of entrepreneurs started scrambling trying to figure out how to navigate this new level of awareness...myself included. 

 

I remember having my eyes opened in a whole new way and realizing how blind I had been to just how prevalent systemic racism had been (hell, still IS) in our society. And during that time I also found myself feeling nervous to speak up because I didn’t want to “get it wrong”. 

 

Can you relate to that? 

 

If you still find yourself in this mode of trying to educate yourself on how systemic racism and inequity is baked into our modern world (just like I am) then today’s guest is going to serve as a giant beacon of wisdom. 

 

Trudi Lebron has been serving the social justice space for years and has been a vocal advocate helping entrepreneurs create anti-racist businesses, and today she’s on the show to shine a light on 3 common marketing mistakes so many entrepreneurs make when trying to be anti-racist. 

 

This conversation is an eye-opener and delivers specific and tactical strategies you can incorporate into your business as you evolve into a more conscious, just and compassionate entrepreneur. 

 

Want to know what those 3 mistakes are? Hit play and let’s dive into this powerful conversation. 

 

 

IN THIS EPISODE WE JAM ON: 

 

→ Questions to ask yourself to start uncovering your racial biases

 

→ What to do if a team member or contractor inadvertently creates controversy when navigating conversations around race, equity and inclusion 

 

→ How to show up and serve your community and customers equitably and with compassion 

 

 

SKIP TO THE BEST PARTS: 

 

→ How Trudi went from being a mom of 2 at the age of 16, living on welfare to creating a million dollar business in the social justice space [2:15]

 

→ The powerful way Trudi started her journey fighting and advocating for disenfranchised people and how she has weaved that into her business [10:10]

 

→ Trying to get it “right” when it comes to speaking out about racism and how the 24/7 social media outrage cycle can silence those who want to do better [12:25]

 

→ How to start adopting DEI language into our marketing and why springing into immediate action isn’t the best move [18:30]

 

→ Questions to ask yourself to start uncovering your own racial biases [20:18]

 

→ What is a micro-aggression and how to spot them in your communities, courses and  masterminds [22:19]

 

→ Learning to hold the “yes and” [25:52]

 

→ What to look for when creating an anti-racist business and hiring team members and contractors to support your vision and message [30:30]

 

→ What to do if a team member or contractor inadvertently creates controversy (or gets triggered and defensive with your audience and customers) when executing front-facing marketing tasks [33:35]

 

→ Why just adding “more diversity” to your marketing, team and business in general is missing the mark with this work [36:03]

 

→ How to get the work of anti-racism wrong [42:07]

 

CONNECT WITH TRUDI:

 

Instagram → https://www.instagram.com/trudilebron/ 

Trudi’s Website → https://trudilebron.com 

Trudi’s Show Up and Serve Workshop → https://trudilebron.com/emergencyworkshop 

 

CONNECT WITH JILL:

 

Instagram → https://www.instagram.com/themillionairegirlsclub

Work 1:1 with Jill → https://screwtheninetofive.typeform.com/to/ZTLgIxWC 

 

JILL’S ASK: 

 

If you vibed with this episode, I would be forever grateful if you SUBSCRIBED to the show, left me an honest REVIEW and SHARED it with your friends so I can get this show in front of the women who need it the most 

 

*hand heart*