EP155: The Industry Is Changing And We’re Here to Wake It Up Guest: Melissa Porter

This one goes deep.

In this bold, unfiltered conversation, Emma sits down with the incredible Melissa Porter to rip the lid off the outdated narratives still running the online business world. Together, they dive into the truth behind what’s really keeping women stuck and how the game is changing for those brave enough to lead from their truth, not performance.

This isn’t a surface-level chat. This is the kind of rebellious, soul-shaking conversation that cracks something open and sets a new standard. From numbing and shame to the pressure of the "perfect" mission and money-obsessed marketing, they talk about everything you wish more people were willing to say.

💥 Inside This Episode:

🔥 The Industry Wake-Up Call
→ Why the online space is shifting and how the old strategy-first approach is being replaced by deep identity work, truth, and real leadership.

🔥 Numbing, Avoidance, & The Shame Loop
→ How most people are feeling the fear but numbing it with food, alcohol, distractions, and then wondering why they still feel stuck.
→ The internal tug-of-war that happens when you're about to leap and the exact mindsht* that surfaces when you do.

🔥 Playing Small Is Selfish AF
→ Every time you dilute your message, hit edit, or shrink yourself… you’re not just holding YOU back.
→ You’re blocking the person who needed your full truth to find you.

🔥 The Three Core Beliefs That Build Magnetic Businesses
→ Self-belief, belief in your offer, and belief in your audience: without these, you’ll keep struggling to sell, show up, or scale.
→ And YES—you get to work on all 3 (and stop making yourself wrong for not having them nailed from day one).

🔥 Mission vs Mimicry
→ Are you building YOUR mission? Or did you absorb someone else’s and make it your own?
→ This episode challenges you to ask the rawest, realest questions about why you do what you do—and whether it truly lights your soul up.

🔥 The Industry's Money Obsession & Preying on Pain
→ How the obsession with "10K months" and "million dollar formulas" is doing more harm than good.
→ Why Melissa and Emma are DONE with fear-based selling and here to shift the conversation to power, alignment, and authenticity.

💣 Rebel Truth Punches:

🧨 “Playing small isn’t just holding you back—it’s keeping your dream clients in the dark.”
🧨 “You don’t need another strategy—you need to stop editing your truth.”
🧨 “This industry doesn’t need more money posts—it needs more meaningful ones.”
🧨 “Your desires aren’t broken. Your belief system just isn’t calibrated to hold them yet.”

🎯 Who This Episode Is For:

✅ Coaches, creatives, leaders, and visionaries who are DONE playing by the old rules.
✅ Women feeling disconnected from their work, and ready to reconnect to their TRUTH.
✅ Anyone who’s ever asked themselves, “Is this really my mission, or am I just repeating what works for others?”
✅ Rebels ready to say the thing, shake the room, and sell with power instead of performance.

🎧 Listen now, and tag us with your biggest takeaways:

👑 @emmagibbsng
👑 (4) Melissa Porter | LinkedIn

🔥 Want to go deeper into this work?
→ Join the waitlist for UNF*CKED or DM “REBELS” for access to Emma’s signature identity and mindset recalibration experiences.

#UnapologeticRebel #FuckTheRules #RebelConversations #IndustryDisruptor #NoMorePlayingSmall #LeadWithTruth #RebelLeadership