EP165: Breaking Barriers: The Revolution for Women of Colour in Entrepreneurship with Joella

This week on Confessions of an Unapologetic Rebel, I sat down with the magnetic, crown-wearing powerhouse Joella Prim — founder of The Refrolution, a movement rewriting the rules of entrepreneurship for women of color.

We met serendipitously (aka: the Universe did her thing) at the Go First event — and within minutes, I knew this woman needed a mic in front of her and a stage beneath her feet.

This episode is deep. It’s real. It’s the kind of conversation most people tiptoe around — and we dove straight in, stilettos first.

🧠 What We Really Talked About (No Filter):

👑 The Crown Is More Than a Symbol

Joella breaks down why she wears her crown everywhere, and it’s not for the ‘gram. It’s an unapologetic claim to identity, visibility, and power in a world that teaches women of color to shrink.

🧨 Wanky Rules We Burned to the Ground

We ripped into the invisible rulebook women of color are expected to follow:

• Don’t be too loud

• Don’t talk about race

• Don’t say the truth that might make people uncomfortable

Spoiler: Joella says it anyway. And that’s exactly why this conversation needed to happen.

🧬 Masking, Identity & the Fear of Being Seen

From hair extensions to voice tone to branding choices we unpack how so many women (us included) have edited themselves to be palatable. And the deep nervous system work it takes to STOP.

🔥 Real Talk on Representation

Joella shares how she finally saw herself in the room and why she’s now building spaces for other women of color to take the mic, take the seat, and take up all the space they damn well want.

🧠 Energy is the Strategy

We’re not here for “post more reels” advice. We’re talking energy calibration. Why who you are BEING when you pitch, post, and show up… is the real strategy. And what happens when it’s not clean.

 Mirror Moment

Joella dropped this line and I nearly fell off my chair:

“Saying you’re for something doesn’t mean you’re against everything else.”

Let that land.

So many women are afraid to stand for something because they fear the backlash. But the revolution isn’t polite. It’s powerful.

🎁 Practical Rebel Wisdom (aka: Joella’s Love Punch)

To every woman of color listening who knows she’s meant for more but hasn’t seen it modeled in her world yet, you’re not crazy, you’re early.

Joella lays out what to do when:

• You feel invisible in this industry

• You’re the only one who looks like you in the room

• You’re doubting your magic because you don’t see reflections of it anywhere

This conversation is the activation your nervous system didn’t know it needed.

🎧 Listen Now If You’re Ready To:

• Take up more space (with no apology and a LOT of sparkle)

• Start being seen for who you really are not who you think people want to buy from

• Burn the internalised rules that have kept you quiet, safe, and small

• Feel deeply witnessed, no matter your identity or story

🎟️ Guest of Honour:

Joella Prim – Founder of the Refrolution
🔗 Instagram: @joellapriam
📣 Want to join her movement? Slide into her DMs or check the show description.

🔥 Final Truth Bomb:

You don’t need to be more polished. You need to be more powerful.
And power starts with letting people see the real you — crown, edges, roots, rage, softness, and all.

🫶🏻 Share the Refrolution

🎧 Screenshot + share the episode
🎤 Tag @emmagibbsng + @joellaprim
💌 Tell us what hit you the hardest

Leave a review (because my old ones vanished in the rebrand, lol)
👇 And most importantly:
Be bold. Be seen. Be the woman you’ve been waiting for.