From Tackle to Tech: The Omnia Fishing Strategy With Matt Johnson
Minds of Ecommerce
Matt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand. In this episode… Choosing the right product online can feel...
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How Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William Goodall
Minds of Ecommerce
William Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do...
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Scaling Unconventional Products Online: TerraSlate’s B2B Growth Blueprint With Kyle Ewing
Minds of Ecommerce
Kyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many...
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From Pop-Ups to Profits: The Growth Formula Behind Maguire Shoes With Myriam Belzile-Maguire
Minds of Ecommerce
Myriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam’s leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held...
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From Series A to Nine Figures: Leveraging Offer Testing for Ecommerce Growth
Minds of Ecommerce
Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward...
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Scaling Celebrity-Backed Brands: The Chamberlain Coffee Success
Minds of Ecommerce
Chris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Chris spearheads the brand’s growth strategy and expansion. He holds an MBA from the MIT Sloan School of Management, bringing insights into growing brands with a focus on product quality and consumer behaviors for sustained growth. In this episode…...
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Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages
Minds of Ecommerce
Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as...
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How to Redesign Your Website Without Killing Your Conversion Rate
Minds of Ecommerce
Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at...
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How Laundry Sauce Scaled to Eight Figures Without Employees
Minds of Ecommerce
Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauce into a thriving enterprise, scaling the brand to eight figures in two years. Ian is also a partner and board member at Fast Lane Drive, a members-only exotic car club, and the CEO of BuildFire, a mobile app development platform that has powered...
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Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies
Minds of Ecommerce
Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about...
info_outlineGreg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry.
In this episode…
When it comes to marketing, most DTC brands use social platforms to build relationships and social videos to communicate product offerings. However, TV advertising has found its way into the DTC conversation over the past years, with brands embracing the channel to expand their reach. How can you diversify ad revenue streams by leveraging the growing opportunities of linear and streaming TV platforms? But before you take this approach, it's essential to consider whether it's the right fit for your business.
According to advertising expert Greg Schwartz, TV ads have become a definite consideration for DTC brands in reaching high-value customers and boosting sales through direct-response advertising. Clearing the misconception that TV ads are costly, Greg reveals that they’re more affordable than many brands realize, with average CPMs of less than $2 and the potential for massive audience reach. However, an adaptive and reactive approach is critical to tailoring your TV strategy. He illustrates that true mastery of TV advertising entails identifying the right platforms for your products and budget, optimizing organic funnels to maximize brand exposure, and having a creative team specifically for video. In addition, it’s crucial to apply performance measurement best practices, such as measuring TV performance through post-purchase surveys, comparing results from different networks, and optimizing ad spend on winners.
In this episode of Minds of Ecommerce Podcast, Raphael Paulin-Daigle hosts Greg Schwartz, Founder of Household, to discuss how DTC brands drive growth through TV ads. Greg reveals the TV ad strategies of top-performing ecommerce brands, common mistakes in TV ads, and how to know if your brand is ready for this marketing approach.