79। A.I Magic: How To Transform One Piece of Content into Countless Conversations with Elle Connolly
Release Date: 04/16/2024
95 | The 5 Essential Foundations of a Family-First Business (That Actually Works in Real Life!)
Mothers of Enterprise
First up, make sure you’re signed up for the You Can Have It All Workshop In this week's episode I'm sharing the framework that has helped me build multiple successful businesses while being a full-time stay-at-home mum to three children. After nearly two decades in business (11 years as a primary caregiver!), I'm breaking down what I believe are the true foundations every life-proof business needs - whether you're aiming for £2K months or building something bigger. Inside this episode: The 5 essential foundations every family-first business needs. Why traditional business...
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94 | Beyond Social Media: How to Get Major Media Coverage for Your Business (With Zero PR Budget) With Fiona Minett
Mothers of Enterprise
First - make sure you're signed up for You Can Have It All Workshop! 👉 Here's the truth, beautiful mama - you don't need to be chained to Instagram or pour thousands into PR agencies to get incredible visibility for your business! In this episode, I'm chatting with the incredible Fiona Minett, award-winning PR coach and founder of Boss Your PR. After connecting years ago (pre-COVID, if you can believe it!), we're finally bringing you the PR wisdom every mama in business needs to hear. Get ready to discover: Why those £2K/month PR retainers are absolutely NOT necessary (even if...
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93। What You Need To Know To Finally Make Meta™ Ads Work For You with Sophie Griffiths
Mothers of Enterprise
Before jumping into Facebook ads, it's super important to figure out if your business is actually ready. This week, I had the pleasure of chatting with Sophie Griffith, a Facebook ads specialist Sophie, who boldly swapped her corporate gig for entrepreneurship after maternity leave, shared her incredible journey and top-notch tips! Facebook ads are a game-changer for business growth, but you've got to play it smart! By gauging if your business is ready, tapping into the magic of ads and social media working together, and being savvy with your budget, you can craft ad...
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92। Building a Thriving VA Business: A Military Spouse's 344% Business Growth Through Smart Systems
Mothers of Enterprise
Welcome, fabulous listeners, to another electrifying episode of the Mothers of Enterprise Podcast! This week, I am bringing you a tale that’s part inspiration, part practical magic, and all heart. Buckle up as I dive into the whirlwind world of military spouse entrepreneurship with my incredible guest, Suzie Stanier. Ever wondered how to juggle business ambitions with the chaos of military life? Well, Suzie Stanier, the brilliant founder and director of Suzie Stanier Business Solutions, is here to spill the beans on her entrepreneurial journey. From...
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91। Cycle Syncing for Success: Revolutionise Your Business by Working With Your Body, Not Against It with Lizzie York
Mothers of Enterprise
Did you know that the "inner winter" phase of our menstrual cycle, during menstruation, is a time for introspection and rest? 🌸 In my latest chat with Lizzie York, a women's health and breathwork coach, we discussed how this phase brings a rise in oxytocin and endorphins, offering feelings of bliss despite the fatigue. Also, we dive into the magical phases of the cycle—inner winter, spring, summer, and autumn—showing how women can groove with their hormonal rhythms! 🌟Lovelies, listen to your body, give it the rest it needs, and watch how it transforms your energy and...
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90। Are you setting your business up to support you long into the future (even after you close down or sell your business)?
Mothers of Enterprise
Here's the truth: You are going to exit your business one day. Whether you sell it, close it down, or transfer ownership, it's going to happen—unless someone finds the fountain of youth and you hack the art of living forever! Too many micro and small businesses don't think or operate in a way that supports the big picture of their life. As a result, they miss vital opportunities to make wise decisions and investments that could potentially set them up for financial security long after their days of running the business are over. No matter how small your...
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89। My Journey of Faith - How I Found God
Mothers of Enterprise
I've never felt more exposed and vulnerable sharing any piece of content throughout my entire experience in business. The nudge to record this episode just didn't go away, despite my internal arguments and excuses as to why I didn't have to or need to record it. So I gave in. Despite the sweaty palms and stomach churns before recording, I don't think I've ever felt so at ease (and soul-level happy) as I did while recording this episode. My hope in sharing my testimony, my faith journey, my experience of finding God, and now my life walking with God is that it'll show the whole picture of who I...
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88। What to do when your spouse doesn't support your business vision
Mothers of Enterprise
Being in business (especially if you're a mama!) is a challenge in itself but it can feel so much harder if you don't feel you've got the full support of your spouse. Which is why I've invited back Dr. Lindsay Cavanagh, Marriage Expert, Coach and PhD Psychologist to share her wisdom on how to navigate this tricky terrain so that you and your spouse feel seen, heard and understood. Ready to discover the secret to balancing love, life, and business? Running a business is tough, but it’s even more challenging when your spouse isn’t on board, especially for all the mamas out there juggling...
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87। Real Talk: What it really takes to be a success mama in business (without losing your sanity or drive) with Janita Falschlunger
Mothers of Enterprise
This is hands down one of the most raw, authentic and unfiltered conversations about the journey of being a mother in business I've ever had the pleasure of. For this week's episode, I invited fellow business coach and strategist Janita Flaschlunger to share her business building expertise as a busy mama of 2. This episode is going to give you so much insight, relief from the constant striving, and hopefully a whole new perspective on your business building journey, both past and future. We deep dive into our own personal stories of how our businesses have pivoted and evolved over the years,...
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86। To The Women Procrastinating Starting or Growing Her Business
Mothers of Enterprise
This week’s episode is lovingly dedicated to you wonderful ladies out there who keep saying you’re going to start your business, OR that you’re going to focus on your business and get it growing - but that mystical future date never seems to arrive. And before you know it, months or even years have rolled by and that business idea is still just an idea, or still just a few old social media posts with tumbleweed rolling on by. If that sounds just a little familiar, beautiful lady, join me for a little heart to heart in this week’s episode. I’m going to walk you through the most common...
info_outlineAre you looking to unlock the secrets to successful copywriting that not only captures attention but also converts readers into loyal customers and raving fans? In this fast-paced and ever-changing world of digital marketing, understanding the nuances of your marketing funnel (or how to create one if you’re new to them!)– or as our guest Elle humorously suggests, your marketing “sieve”– is crucial.
Dive into the world of writing content with heart, integrity and a big dose of Elle’s expert sales psychology. Learn how to connect authentically with your audience using strategic content and AI tools, while discovering the importance and art of using pain point marketing (and no, it’s not a bad thing when done properly!), and how to uncover your USP in your niche.
In this episode, you’re going to learn:
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Fundamentals of conversion copywriting and how it differs from content writing
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Psychological aspects of sales and how they influence consumer behaviour to help understand why people click.
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Ethical considerations of persuasion in marketing and how to use persuasive copywriting in a way that is authentic, heart centered and true to your values.
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Strategies for understanding and implementing marketing funnels or “sieves” which help in connecting with the right buyers.
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How to reverse engineer your content strategy by starting with the sales page and working your way back to create a cohesive narrative.
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The role of AI tools like ChatGPT in content repurposing, allowing for more efficient creation of email sequences and social media posts.
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Ethics of pain point marketing, exploring how to address customer concerns without exploiting them and using storytelling to engage customers empathetically.
Learn more about Elle Connolly:
Website: https://www.23wisewords.com/
LinkedIn: linkedin.com/in/elenaconnolly-freelance-copywriter
Learn more about Suzy and Mothers of Enterprise Podcast:
Have you heard about my shiny new Time + Money Booster calls? If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Website: https://www.mothersofenterprise.com/
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