Brian Gillette - Cracking the Code How to Win More Clients in the MSP Industry
Release Date: 05/28/2024
Why 40% of Cyber Insurance Claims Get Rejected and How to Avoid It**
MSP Business School
Show Website: https://mspbusinessschool.com/ Welcome to another engaging episode of MSP Business School, where your host Brian Doyle dives into the pressing issue of cyber insurance claims, which shockingly sees over 40% rejected, posing significant threats to businesses. In this fireside chat, Brian navigates through the core challenges MSPs face when dealing with cyber programs for their customers, urging them to build robust security and governance frameworks to minimize risks and ensure their claims are payable during security incidents. In this episode, the transcript illuminates how MSPs...
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Larry Meador, Cavelo | Navigating the Future of MSPs: Insights on Compliance and Risk Management
MSP Business School
Show Website: Guest Name: Larry Meador LinkedIn page: Company: Cavelo Website: Host Brian Doyle: In this episode of MSP Business School, host Brian Doyle engages in a vibrant conversation with Larry Meador from Cavelo. Brian touches on his past experiences and insights into the MSP space, setting a friendly and informative tone for the discussion. Meanwhile, Larry shares his rich career journey, shedding light on the lessons learned and transformations observed in the industry over the years. The episode explores Larry's transition through different roles and companies,...
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Frank Raimondi | From Vulnerability to Victory: Mastering Cybersecurity with the Right Tools
MSP Business School
Join Brian Doyle on the MSP Business School podcast as he has a fireside chat with Frank Raimondi from Nodeware. This episode provides an engaging exploration of the critical importance of cyber hygiene for businesses heading into the new year. It highlights the evolving responsibilities of MSPs in the cybersecurity landscape. As Frank delves into the intricacies of effective cybersecurity strategies, he also shares news about his new podcast venture, "Frankly Speaking," bringing fresh perspectives to existing and potential Nodeware users. In this insightful episode, listeners will gain...
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Andrew Hartman | From Overwhelm to Overachiever: How to Master Your Schedule Like a Boss
MSP Business School
Show Website: Episode Summary: In this insightful episode of MSP Business School, Brian Doyle engages with Andrew Hartman, the founder of Time Boss, to delve into the intricacies of effective time management. The conversation highlights common pitfalls in managing time and stress, particularly in high-demand environments like MSPs, where technical founders often struggle with overwhelming tasks. Andrew shares his personal journey through oppressive stress, which even affected his health, and how he developed strategies that became foundational to his company, Time Boss. Andrew discusses...
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Jonathan Schofield | Unlocking Referral Gold: The Secret Sauce to MSP Growth
MSP Business School
Show Website: Guest Name: Jonathan Schofield LinkedIn page: Company: Channel Falcon Website: Host Brian Doyle: In this episode of MSP Business School, host Brian Doyle converses with Jonathan Schofield of Channel Falcon. As a prominent figure in the MSP community, Schofield shares his journey from technology sales into his pivotal role within the managed service provider space. Highlighting the significance of building a recognizable brand through consistent messaging and strategic outreach, Jonathan emphasizes the necessity of authentic connections for accruing mental real estate...
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Alex Ivanov | Trust as Currency: The New Measurement of Success for VCIOs
MSP Business School
Show Website: Guest Name: Alex Ivanov LinkedIn page: Company: Accellis Website: Host: Brian Doyle: Welcome to the latest episode of MSP Business School, featuring Alex Ivanov from Accellis. In this engaging session, host Brian Doyle and Alex explore the evolving role of the Virtual Chief Information Officer (vCIO) within the MSP realm, particularly in the context of Technical Business Reviews (TBRs). Alex shares his wealth of experience in MSP practice, elucidating the journey from an engineering background to leading a client strategy team at Accellis. Through candid conversation,...
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Dror Liwer Coro Transforming MSPs The Secret to 2600 Growth in Cybersecurity
MSP Business School
In this engaging episode of MSP Business School, host Brian Doyle introduces Dror Liwer, co-founder of Coro, to dive into the arena of cybersecurity for MSPs (Managed Service Providers). As the holiday season emerges, there's a significant emphasis on drawing the curtains on 2023 with fortified security strategies. Dror shares Coro's approach to simplifying cybersecurity for small and mid-sized businesses by optimizing MSP capabilities through a robust, single-pane management platform. The episode explores Coro's unique positioning in the cybersecurity sphere, highlighting their seamless...
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Brian Guenther | Crucial Conversations: CMMC, Compliance, and Your Cybersecurity Strategy
MSP Business School
Show Website: Guest Name: Brian Guenther LinkedIn page: Company: Exceed Cybersecurity & I.T. Services Website: Host Brian Doyle: Brian Guenther is a seasoned cybersecurity expert and the founder of Exceed Cyber. With over 26 years of experience in the IT and cybersecurity industry, Brian started his career by building PCs and gradually transitioned into IT franchise ownership. He founded Exceed Cyber in 2017, focusing on helping businesses navigate the complex landscape of cybersecurity compliance, specifically for those with federal contracts mandated by regulations such as...
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Zack Keeney - Bridging the Skills Gap: Empowering Tomorrow's IT Leaders
MSP Business School
Show Website: Guest Name: Zack Keeney LinkedIn page: Company: TriUnity Strategies Website: Host Brian Doyle: In this engaging episode of MSP Business School, host Brian Doyle talks with Zack Keeney from Triunity Strategies. Zack shares his inspiring journey from growing up in a challenging environment to excelling in the corporate world with Domino's, where he developed robust operational and leadership skills. This episode unpacks Zack's life experiences and his passion for empowering others through Triunity Strategies, a company focused on providing leadership and skill...
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Dan Tomaszewski | The Power of MSP Communities: Thriving Through Connection
MSP Business School
Show Website: Guest Name: Dan Tomaszewski LinkedIn page: Company: Everything MSP Website: Host Brian Doyle: Welcome to the latest episode of the MSP Business School Podcast featuring Brian Doyle and guest Dan Tomaszewski from Everything MSP. Listeners will be captivated by the dynamic conversation that flips the usual script—a reflection on the shared experiences of being both the interviewer and the interviewee. Brian and Dan delve into the evolution of MSPs and highlight the critical need for community among them through initiatives like Everything MSP. Dan shares his...
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Brian Gillette is a notable figure in the Managed Service Provider (MSP) industry, renowned for his expert knowledge in sales coaching and growth strategies. As the founder of Feelgood MSP, he has honed his skills over a 15-year career in sales and particularly within the MSP channel since 2017. Starting as a VP of Sales for a small MSP in Southern California, Brian distinguished himself by achieving remarkable growth, expanding their Monthly Recurring Revenue (MRR) significantly. His approach to sales is linear and is based on doing the right thing consistently over time, rather than seeking rapid, unsustainable expansion.
Episode Summary:
In this episode of MSP Business School, host Brian Doyle welcomes sales coach Brian Gillette, who brings an enlightening perspective on acquiring clients and managing growth in the MSP sector. The session is a deep dive into pragmatic sales strategies that Brian Gillette has effectively utilized and now shares as a coach.
The episode begins with Brian Doyle introducing the upcoming BCIO Toolbox event, followed by exploring Gillette's journey from a VP of Sales to a highly respected sales trainer in the MSP community. A substantial segment provides actionable insights into cold calling and LinkedIn strategies, stressing the importance of grit and consistent action over mere information or methodologies.
Key Takeaways:
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Linear Growth Over Quick Wins: Success in sales within the MSP market is about consistent, linear progress rather than overnight growth.
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Practical Selling on LinkedIn: Utilize the power of LinkedIn by expanding your network and gently engaging with leads throughout time.
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Cold Calling Approaches: Modify your approach to cold calling by focusing on human interaction, respecting the recipient's time, and not taking rejections personally.
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Importance of Execution: Knowledge of sales tactics is beneficial, but the real game-changer is consistent execution.
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Value-Driven Workshops for MSPs: Brian Gillette offers monthly workshops aimed to provide comprehensive sales training for MSPs at an accessible price.
Show Website: https://mspbusinessschool.com/
Guest Name: Brian Gillette
LinkedIn: https://www.linkedin.com/in/brian-gillette/
Company: https://feelgoodmsp.com
Host: Brian Doyle
LinkedIn: https://www.linkedin.com/in/briandoylemetathinq/
Sponsors
vCIOToolbox: https://vciotoolbox.com
Sales MaturIT: https://salesmaturit.com