Episode 66: The Need for Speed—and Empathy—with Jay Baer
Release Date: 03/04/2024
Big Bets and Bold Predictions: Apartmentalize in Review
The Multifamily Review
The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and...
info_outline
Clicks, Keys, and Generational Preferences: Unlocking Your Social Media Strategy
The Multifamily Review
Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.
info_outline
Ranking Secrets from the Legend: Scott on Achieving Elite Status
The Multifamily Review
He's known by many names – Lux, Scotty Boy, The Kid, Scott Dog – but you know him as Scott! The man, the myth, the legend finally joins Marcus on The Multifamily Review as the dynamic duo reunites. Get ready to climb the multifamily rankings! This episode is your masterclass in achieving top-tier status. Scott, a driving force behind client success at J Turner, breaks down exactly what it takes to make the coveted Elite 1% list and the company-wide Division rankings. Discover the actionable strategies, from property-level tactics to executive-level approaches, that separate the best from...
info_outline
The Online Apartment Odyssey: Navigating the Renter's Journey
The Multifamily Review
In this episode, we're providing your guide book on all things virtual apt searching! Unearth how to ace your online reputation, and respond thoughtfully to digital feedback. If you're new to the digital game or you're a tenured legend, discover some new insight here on The Multifamily Review! We're diving into a brand new review of data from J Turner Research, as well as more about how to show renters that your property is the real deal. It's time to make your community the destination of choice on every apartment hunter's quest!
info_outline
Leasing the Future - AI's Impact on Multifamily
The Multifamily Review
Ever dreamed of robot butlers and smart-home nirvana? Hold up! Before you picture a droid takeover of your apartments, let's get real about AI in multi-family. Forget sci-fi – this episode of The Multi-Family Review dives headfirst into the now of AI and tech, revealing how it's revolutionizing leasing, maintenance, marketing, and even boosting your bottom line. Join Marcus as he explores the smart ways properties are becoming resident-centric powerhouses. Buckle up because the future of multi-family is closer than you think!
info_outline
The School Bell’s Ringing: Exploring Student Housing
The Multifamily Review
info_outline
Episode 9: The State of Multifamily Mental Health- Unveiling the NAA Survey Results
The Multifamily Review
This week's Multifamily Review dives deep into the critical topic of mental health within the multifamily industry. Join host Kevin Guo as he interviews Marcus Armstrong about the groundbreaking mental health survey conducted for the National Apartment Association (NAA). Marcus reveals surprising findings, including high levels of distress among leasing professionals and C-suite executives, and discusses the often-overlooked impact of workplace trauma. The episode explores the significant costs of "presenteeism," where employees are present but not fully productive due to mental health...
info_outline
Episode 8: Blueprint Conference Recap: Tech, Trends, and Transformations in Multifamily
The Multifamily Review
Join Marcus Armstrong on this week's Multifamily Review for a dynamic recap of the Blueprint Conference. This year's event was electrifying, with the Fed's interest rate cut setting a positive tone and technology taking center stage. Marcus discusses the shift towards tech-driven efficiency, the surprising influx of investors, and predictions for the future of property management companies, including the potential decline of mid-sized firms. He also dives into the hot topic of repurposing empty office buildings and the potential impact on urban landscapes. Plus, get an inside look at the...
info_outline
Episode 7: Fighting Fraud: Unmasking the Latest Schemes and Safeguarding Your Communities
The Multifamily Review
This week's Multifamily Review features Marcus Armstrong's interview with Snappt CEO Dan Berlind on rampant resident application fraud. Berlind exposes sophisticated schemes, including "inception fraud," and the challenges of digital applications and the gig economy. Learn how property managers can use technology like Snappt's platform to combat fraud, and discover the meaning behind the Snappt squid logo. Don't miss this crucial discussion on a major multifamily industry threat.
info_outline
Episode 6: Online Reviews: Decoding the 12th Edition of Online Review Insights
The Multifamily Review
J Turner Research has released their 12th Edition of Online Review Insights! This report dives into the evolving landscape of online reviews and explores how to leverage them for multifamily success. Join us on The Multifamily Review as we explore key trends, discover the impact of AI, and understand how to create a positive online reputation.
info_outlineIn this episode, Chelsea Kneeland sits down with Jay Baer for a conversation about his presentation at the J Turner Research Summit in December 2023. As the author of the book The Time to Win: How to exceed customers’ need for speed, Baer shares key research findings that show why speed and responsiveness are more crucial than ever in serving customers. Listen in to hear his reflections and key takeaways on how this new research can help your community stand out from the competition.