152: Mindset vs. Identity: Why You Can't Out-Hustle Your Limiting Beliefs with Mindi Huebner
Release Date: 01/12/2026
The Living on Purpose Podcast
Mari uses her son Xavier's guitar journey to reveal a critical lesson: being in the right room with the right people changes everything. Xavier got fired from lessons for not practicing, but after sitting front row at concerts and watching artists perform live, he asked to take lessons again - he realized he needed a coach and accountability. What you'll get from this episode: Why environment and community matter more than willpower or self-discipline The power of being in a room with people who are already doing what you want to do How Jumpstart works: you show up as your future self (like...
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Mari goes live to share her running journey from April to now - and why it's actually a metaphor for everything. She's been a yo-yo runner her whole life (all in, running half marathons, then all out, throwing shoes in the closet for 6 months to a year). But this time felt different. Her goal wasn't impressive - just run 3 miles with ease and stay consistent. Why 3 miles? It's the sweet spot where you get real exercise AND reach that mile 2-3 flow state where the inspiration hits. Mari walks through the ugly beginning (April was hard), the gritting (June/July consistency), and the...
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Mari gets brutally honest about her pattern: she's let herself down more times than she can count. The podcast episode she swore she'd record Tuesday? Still sitting there next Tuesday. The book she's been "writing" for embarrassingly long? Still in progress. The newsletter she meant to write? Skipped. But here's what she's learned about herself - she doesn't have discipline when it comes to self-accountability. She's accountable to us. So she's done it. She's gathered a group (you), and starting now, she's going Live every single week to record the podcast in real time - messy,...
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Mari welcomes back Elise Enriquez (Crew Productivity Coach) to talk about her massive life pivot: she's moving to Spain on August 1st with her wife Kim and their chihuahua. But this isn't just about a cool relocation story - it's about how systems became the tool that let her actually make the decision. Elise breaks down how she sat with herself to figure out if she was moving towards something (being with family) or away from something (guilt, obligation), how her system helped her answer "is this even possible?" before committing, and how it's now holding all the moving...
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Mari welcomes back Mindi Huebner (Crew Identity & Mindset Coach) while recording from her 15-year-old son's bedroom (complete with wallpaper installation chaos) to prove that alignment doesn't require luxury - it requires identity. Mindi breaks down why "mindset is editing the caption, identity is changing the author" and why the RAS (reticular activating system) brings you what you anticipate and expect. They discuss the 24 karat version of yourself (mapped down to the color of your toenail polish), mental rehearsal technique, "of course" energy, and why vanity is beautiful - you can want...
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Mari welcomes K'ai Roberts Fu - Phi Beta Kappa graduate of Washington University in St. Louis, Mensa member, retired Argentine tango professional, and author of 12 Mis-Steps (released May 19, 2026) - to pull back the curtain on how 12-step programs can harm trauma survivors. K'ai spent 12 years in various 12-step programs (EA, AA, Al-Anon) and breaks down why the foundational messages - admit you're powerless, be restored to sanity, turn your will over to an outside power - are antithetical to trauma recovery, which centers empowerment, agency, and understanding you're not crazy....
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Mari gets interviewed by Amy Preble (Crew Relationship Coach) on her podcast It's Nothing I'm Fine, and we're sharing the full conversation here. Amy digs into what The Crew actually is - a faculty coaching collective with six expert coaches covering relationships, identity, productivity, health, business, and marketing for $97/month - and why Mari was either gonna pivot to this model or quit coaching altogether. They discuss the frustration with influencer guru culture that gatekeeps coaching for rich white women, why Mari hired coaches she already trusted with her own life and business, and...
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Mari welcomes Aila Frishman - AI coach and founder of Cailence - to expose the boat that's already left the harbor: women entrepreneurs are 25% slower to adopt AI than men. Aila breaks down why women hesitate (the "is this cheating?" narrative, sustainability concerns, and who has time for bro YouTube videos?), what's at stake if we don't catch up (falling behind at work, losing to competitors, AI systems missing women's input), and the paradigm shift: AI doesn't add to your plate, it gives you time back. They discuss quick wins like planning Italy trips in minutes, opening your fridge and...
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Mari welcomes back licensed therapist Amy Prieb (Crew Relationship Coach) for the first time since 2021 to talk about why we keep having the same fights and what's actually happening in those nanoseconds before we explode or shut down. Amy breaks down the two core attachment wounds - "I'm not enough" (withdrawers who move away from conflict) and "I'm too much" (pursuers who chase partners around the house with energy) - and explains why Tom calls therapy "going to church" while Mari calls it "the pain dungeon." They discuss why insight doesn't lead to change (fucking damnit), how emotions show...
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Mari welcomes Amanda Goetz - two-time founder, four-time CMO, author of Toxic Grit, and creator of the Life's a Game newsletter - for a raw conversation about which version of you actually gets to have it all (spoiler: not the same one all the time). Amanda shares why she cried through her first therapy session before asking for divorce, how she builds "minimally viable days" when an A+ isn't possible (movement snacks count!), why she takes a "commute bath" to transition from assertive work mode to silly mom mode, and the dangerous trap of believing "if I just feel grateful enough, I shouldn't...
info_outlineLink to Jump Start: https://mari-wuellner.
Mari welcomes back identity coach Mindi Huebner for a behind-the-scenes look at three months of transformational coaching inside The Crew. Mindi shares her journey from chronic burnout in sales (where she believed "rest was lazy") to becoming a certified clinical hypnotherapist and NLP practitioner, and explains the crucial difference between mindset and identity: "Mindset is editing the caption. Identity is changing the author."
They dive into real member breakthrough stories - including the woman who realized she didn't have to follow someone else's "step 1, 2, 3" rules and instantly transformed - and why we outsource our inner knowing when we pay experts. Plus, Mindi explains why you can't outperform your subconscious identity, how the "known zone" keeps us stuck even when it's miserable, why New Year's resolutions fail (hint: it's neurological, not character flaw), and the powerful "from now on, in the future, next time" language pattern that opens doors instead of slamming them shut. If you quit your resolution on January 10th (National Quit Your Resolutions Day), this episode is your permission slip to stop shoulding on yourself.
Connect with Mindi: @mindyhuebner on Instagram/LinkedIn | CEO Identity Quiz at mindyhuebner.com/ceoquiz