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617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

Release Date: 12/02/2025

619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn't show art 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn't

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I sit down with Robin Hall, who did the "impossible" by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You'll hear the full 45-minute story behind her appearance on NPR's "How I Built This" including the strategies, struggles, and surprising pivots that took her from my wife's college friend to the founder of Town Hall Co.

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618: AI Tools Are Getting Scary Good - Here's The Latest With Toni Herrbach show art 618: AI Tools Are Getting Scary Good - Here's The Latest With Toni Herrbach

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It's been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now.

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617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead show art 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling.  He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses.

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616: The Black Friday Playbook We’re Using This Year show art 616: The Black Friday Playbook We’re Using This Year

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding.  If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you.

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615: How Montana Knife Company Hit 8 Figures On Shopify WITHOUT Amazon show art 615: How Montana Knife Company Hit 8 Figures On Shopify WITHOUT Amazon

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today.

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614: The Hidden Rules Of Brand Deals That Influencers Never Talk About show art 614: The Hidden Rules Of Brand Deals That Influencers Never Talk About

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions.

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613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand show art 613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at www.authenticego.com.  Her story is truly inspirational.   Enjoy! 

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612: Lessons From the Smartest eCommerce Founders at ECF Live show art 612: Lessons From the Smartest eCommerce Founders at ECF Live

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room.

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611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster show art 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. 

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610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java show art 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java

The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities.

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In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. 

He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses.