Episode #944: Mitch Russo: Fighting The Trust Deficit In The Coaching Space!
Release Date: 10/20/2025
Natural Born Coaches
Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year! What You’ll Hear In This Episode: - The main types of cold emails/messages that you get, and Marc’s proven system for handling them. - Why engaging with vague small-talkers can haunt your inbox forever … - How to flip cold pitches into revenue instead of just deleting them! - Learning to identify low-value emails that don't deserve replies. ...
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In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results! What You’ll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset. Words create reality - Zig Ziglar's "alarm clock” vs. “opportunity clock" concept and why the language you use matters more than you think. "I'll give it a try" is a red flag -...
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Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape! What You’ll Hear In This Episode: - Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on serving clients and growing your business. - The $6/hour solution for professional bookkeeping: How to hire QuickBooks-certified...
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In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!
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This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples! What You’ll Hear In This Episode: -Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy. -How to establish different membership tiers for your program, and what they should have … -David’s experience with individuals who have been lured into expensive courses promising quick...
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In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You’ll Hear In This Episode: - How easy it is to fall into unrealistic expectations online, with an example from one of Marc’s clients. - Changes that Marc made with his coaching programs to attract long-term thinkers and discourage “get-rich-quick” types (plus to get better results for those he works with!) - The ...
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Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You’ll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility. -How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to...
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Todd Hartley is the founder of WireBuzz and the author of “Accelerating Yes!”, and in this episode he shares the lessons about lead generation that he’s learned from many successful years in online business, including working with Tony Robbins! What You’ll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months) - Why your coaching offer isn't converting...
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Change can be scary, but in this special episode of Natural Born Coaches you’ll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he’s doing entering 2026, and you’ll walk away with actionable steps you can take to improve your results as well! What You’ll Hear In This Episode: - Marc discusses his business changes approaching 2026 and emphasizes the importance of challenging long-standing practices, even if they have been done for years. - 3 big changes that...
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Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it! What You’ll Hear In This Episode: - What imposter syndrome really is … - Why the fear of success is as strong as the fear of failure! - The challenges of following up a major success (with historical examples, like J.D. Salinger) - Why bronze medal winners are often happier than those who won a silver medal! - Stories about Kevin Bacon and Marilyn Monroe, and how changing your demeanor can significantly...
info_outlineMitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who’s scaled to over $30 million!
What You’ll Hear In This Episode:
-Mitch’s experience scaling a coaching business and developing tracking software to help coaches with their businesses.
-The importance of tracking client progress through graphs and statistics.
-Why you should be using testimonials in your marketing, and a good testimonial formula to use.
-Mitch’s process for helping coaches discover and align their "why" with their business purpose …
-The “trust deficit” that’s currently in the online coaching space, and the three things you need to combat it.