Highlight: Kimberly Bolt - Washington Nationals
Navigating Sports Business
Kimberly Bolt – CMO at the Washington Nationals – on marketing to fans who have recently moved to D.C. for work or school. They approach new fans with a two-pronged approach of excellent fan experience at Nationals Park, and brand storytelling that builds emotional connections between fans and players. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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113. Marina Carpenter - Navigate
Navigating Sports Business
Navigate's own Marina Carpenter - Head of Ownership & C-Suite Strategy - talks about her previous roles leading major decisions for properties like the Arizona Coyotes and how she translates that experience when advising clients. Marina worked with three different ownership groups while at the Coyotes, worked on major legal and facilities projects including the sale of the franchise. Details: 1:40 - Working for three different ownership groups 4:55 - Venue challenges 8:40 - Managing league-level relationships 10:30 - What do the best properties do well? 14:25 - Marina’s...
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Highlight: Quentin Paquelier - Club América
Navigating Sports Business
Quentin Paquelier - CMO of Club América - on the differences between the sports industries in Mexico and the United States and why both sides have a lot to learn from each other. He claims that the passion of his fanbase, and Mexican soccer fans in general, is unmatched in the U.S. and elsewhere. For Club América, the passion becomes part of the product they're selling. Still, the success of their marketing waxes and wanes with on-field performance. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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112. Matt Dennington - McLaren Racing
Navigating Sports Business
Matt Dennington - Co-Chief Commercial Officer at McLaren Racing - says that winning the F1 Constructors' Championship in 2024 was just the beginning of the team's positive momentum. They are well-positioned on the grid with a fast car and two talented drivers, but they're also in an enviable position on the business side with strong partnerships and great people. Details: 2:10 - Matt’s background 6:40 - Joining a struggling McLaren Racing in 2016 12:30 - Liberty Media acquiring F1 14:30 - Drive to Survive 16:00 - “Forever Forward” 18:40 - Licensing and brand extensions...
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Highlight: Matthew Holt - IC360
Navigating Sports Business
Matthew Holt - Chief Executive Officer at IC360 - explains why the thousands of available prop bets during the Super Bowl are even more difficult to monitor and regulate than those we see during regular games. The main difference is whether the prop is decided on the field of play, or whether it's something that can be known ahead of time, like the color of the winning team's gatorade or the duration of the national anthem. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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111. Randy Freer - Media Expert & Former Hulu CEO
Navigating Sports Business
Randy Freer - Media Expert, Former Hulu CEO, & CEO of the Freer Company - shares his unique perspective on streaming, media fragmentation, the new NBA rights deal, and the viability of different models for viewing live sports. He also discusses the changes he foresees for the next generation of sports fans and media consumers. In the past, it has been the “middle men” who have profited by purchasing live rights and selling advertising. Now, those arbitrage opportunities are becoming increasingly more complicated, and it’s the IP holders who have the most to gain from the...
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Highlight: Jared Orton - Savannah Bananas
Navigating Sports Business
Jared Orton – President of the Savannah Bananas – on the goal of offering affordable tickets to fans despite challenges with the secondary ticket market. Fake tickets and price gouging are commonplace, and the Bananas are doing what they can to protect their fans and allow easier access to their games. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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110. Kimberly Bolt - Washington Nationals
Navigating Sports Business
Kimberly Bolt - CMO at the Washington Nationals - breaks down the art and science of marketing a Major League Baseball team. She discusses D.C.'s unique identity as a transient city and how to market to those new fans as they move to town. She also shares what her team is doing to reach younger audiences including innovative influencer marketing strategies and a summer concert at the Nationals Park. Details: 2:30 - Positive momentum for baseball 6:45 - Social/digital marketing 12:10 - Marketing to different types of fans 16:25 - Data and science vs. art in decision making 20:25...
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Highlight: Jeremy Bloom - X Games, Former NFL & Olympic Athlete
Navigating Sports Business
Jeremy Bloom – CEO of the X Games, Former NFL & Olympic Athlete, and the Founder of Integrate - tells the story of his legal battle with the NCAA. By accepting endorsements to fund his gold-medal skiing career, he forfeited his eligibility to play football at the University of Colorado. His story provides a vivid contrast to the current rules surrounding NIL in college sports. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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109. Quentin Paquelier - Club América
Navigating Sports Business
Quentin Paquelier - CMO of Club América - leads marketing for the biggest soccer brand in North America. Their games average more viewers in the U.S. than any other soccer club in the world. Quentin considers the U.S. to be a "second primary market" and explains the challenge of engaging with so many fans in different parts of Mexico, the U.S., and beyond, especially with the global spotlight of the World Cup coming up in 2026. He also shares how their women's club on its own has more fans than most men's soccer teams. Details: 2:25 - Quentin’s background 4:45 - The...
info_outlineAlex Martins - CEO of the Orlando Magic - discusses what it's like to oversee both the business and basketball operations of the organization.
He started with the Magic at the inception of the franchise in 1989, and has worked on some of the biggest project types in sports business, like the development of the Kia Center. He shares how the Magic maintain a partnership with Disney World to train their staff on providing best-in-class experiences for all of their fans.
Details:
- 3:00 - The launch of a new NBA franchise
- 6:00 - Building the Kia Center
- 10:55 - The path to being a team CEO
- 20:20 - Overseeing both the business and basketball sides
- 24:45 - Rapid Fire Questions
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For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.