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Mastering Food Marketing with Felicia Trujillo of Food Seen

NC F&B Podcast

Release Date: 09/19/2024

Behind The Stick: Matt Coleman's Mixology Meets Neighborhood Vibe at The Davie show art Behind The Stick: Matt Coleman's Mixology Meets Neighborhood Vibe at The Davie

NC F&B Podcast

'Bubbles and Brisket' is in its fifth year, on Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Matt Coleman, owner of The Davie in Raleigh. They discuss Matt's journey from being a bartender at various high-end cocktail bars like Fox Liquor Bar, to opening his own neighborhood bar. The conversation dives into the evolution of the cocktail...

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Holy Cow! 150 Years of Shipley Farms with Gray Shipley  show art Holy Cow! 150 Years of Shipley Farms with Gray Shipley

NC F&B Podcast

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets Today we speak with Gray Shipley, a fifth-generation owner of Shipley Farms. They discuss the history and operations of Shipley Farms, which dates back to 1872, including its focus on high-quality, pasture-raised...

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Bartender Banter: Mixing Humor with Spirits at Wolfe & Porter show art Bartender Banter: Mixing Humor with Spirits at Wolfe & Porter

NC F&B Podcast

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets Let's chat bartending and bar culture with Jacob Gallant and Ritchie Reno of Raleigh's Wolfe & Porter, a bar offering multiple spaces, including a neighborhood bar, a classic cocktail lounge, and an outdoor...

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The Ideal episode about Ideal's Sandwiches... Get in Line... show art The Ideal episode about Ideal's Sandwiches... Get in Line...

NC F&B Podcast

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian...

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Go Rae Soju and a Recap of Dreamville show art Go Rae Soju and a Recap of Dreamville

NC F&B Podcast

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets Welcome Hoon Lee, the president and co-owner of @goraesoju, and Shane Calder, a liquor broker for @dorado.rock, to discuss all things Soju. We delve into Soju’s backstory, its production process, and its rising...

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Coastal Culinary Conversations: Behind the Feast of Wilmington 2025! show art Coastal Culinary Conversations: Behind the Feast of Wilmington 2025!

NC F&B Podcast

In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Chef Savannah Miller dive into a rich conversation that spans from Savannah's Top Chef journey to the intricacies of the North Carolina culinary scene. They discuss Savannah's experience on Top Chef, highlighting her development and the final challenge of cooking the best meal ever. While at the 2nd Annual Feast of Wilmington, the duo explore the roles of various chefs detailing the collaborative efforts of local chefs, progressive meals, and the significance of balancing work and family. Engaging,...

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Hurricane Helene Impact and Project Skyline's Mission show art Hurricane Helene Impact and Project Skyline's Mission

NC F&B Podcast

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo chats with John Seelbinder, of Local Icon Hospitality and owner of multiple establishments, including the newly relocated Merchant and the Architect's speakeasy, Green Light. The conversation covers Seelbinder's unexpected role in disaster relief following Hurricane Helene, where he transformed his Spruce Pine hotel, The Skyline Village Inn into a critical hub for rescue and relief efforts. Despite his new nonprofit commitments with Project Skyline, Seelbinder continues to innovate Raleigh's food and...

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Drink Malört: Chicago's Liquid Legend Unbottled show art Drink Malört: Chicago's Liquid Legend Unbottled

NC F&B Podcast

We dive into the distinctive world of Jeppson's Malört with Tremaine Atkinson, CEO and head distiller at CH Distillery. Known for its unique and polarizing taste, Malört has a rich history dating back to its Swedish roots and Prohibition-era Chicago. Atkinson shares the story of Carl Jeppson, the drink's creator, and the journey of Malört through history, highlighting its revival and growing popularity. The conversation also covers the intricacies of Malört’s flavor profile, its medicinal properties, and its place in modern cocktail culture. Atkinson, an enthusiast of crafting...

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A Pasta Passion Kneading to Get Out at Figulina show art A Pasta Passion Kneading to Get Out at Figulina

NC F&B Podcast

In this engaging episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Chef David Ellis of Figulina, a newly nominated James Beard Award contender for Best New Restaurant in America. Chef Ellis shares his journey from Stoke-on-Trent, England, through various culinary adventures around the world, including his impactful experiences in Raleigh and his pivotal role at Ashley Christensen’s Poole's Diner. They discuss the inspiration and dedication behind Figulina's artisanal pasta, made fresh daily in an open kitchen for guests to observe. Figulina, located in...

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Irregardless of Tradition: A 50-Year Journey with Lee Robinson show art Irregardless of Tradition: A 50-Year Journey with Lee Robinson

NC F&B Podcast

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Lee Robinson, the current owner of the iconic Irregardless in Raleigh. Lee took over the cafe in 2020, just 10 weeks before the COVID-19 pandemic hit. They discuss the history of Irregardless, including its origins as a vegetarian sandwich shop in the 1970s, its evolution over the years, and the community's love for the establishment. Lee shares his journey in the restaurant industry, having worked in various notable Raleigh establishments like Frazier's and The Pit. The conversation also touches on...

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More Episodes

We dive deep into the intricacies of the food and beverage community's marketing landscape in North Carolina by speaking with Felicia Trujillo, founder and CEO of Food Seen, a marketing agency specializing in food photography and social media. Felicia shares her journey from being a wedding photographer in LA to starting her own marketing agency in Raleigh, offering insights into the evolving world of social media, PR, and marketing for restaurants. They discuss the nuances of food styling, social media strategies, creating cookbooks, and maintaining a vibrant corporate culture. Whether you're a budding restaurateur or just curious about the behind-the-scenes of food marketing, this episode is packed with valuable information and practical tips.

 

00:00 Introduction to the NCFNB Podcast

00:44 Meet Felicia Trujillo: Founder and CEO of Food Seen

01:23 The Journey to Food Seen

04:50 The Role of Social Media in Food Seen's Success

11:51 Expanding Services: From Photography to PR

16:01 Strategies for Restaurant Marketing and PR

22:29 Building a Strong Corporate Culture

25:05 Building a Positive Work Environment

26:03 Women in Social Media and PR

27:54 Client Collaboration and Communication

29:18 Future Trends in Social Media

29:45 The Complexity of TikTok Marketing

30:56 The Effort Behind Social Media Content

32:28 The Role of Chefs in Social Media

34:14 Navigating Social Media Trends and Algorithms

38:06 The Legacy of Cookbooks

43:19 International Business and Cultural Nuances

46:54 Conclusion and Final Thoughts