iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Brainfluence
This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D,...
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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
Brainfluence
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is . We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology...
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Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
Brainfluence
Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insights about training his AI, discusses the challenges top executives face with "winning too much," and explains why he's giving away his lifetime of knowledge for free. Whether you're a leader, coach, or just curious about the future of AI-powered...
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AI Podcasts, Google NotebookLM and Pricing Psychology
Brainfluence
Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, . Show notes, videos, resources:
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The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
Brainfluence
Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn about: New airline refund policies and what they mean for you How AI is revolutionizing customer service interactions The changing role of human agents in call centers Surprising ways airlines may compete for your loyalty Whether you're a frequent...
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The Illusion of Choice with Richard Shotton
Brainfluence
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing...
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Better Customer Interactions: New HBR Study
Brainfluence
In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Mauro notes that despite the high priority placed on improving customer interactions—emphasized by 94-97% of global CXOs and decision-makers—only a minority feel they are doing enough. Tune in as we explore the challenges posed by data silos, the...
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Tightwads and Spendthrifts with Scott Rick
Brainfluence
In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed, their impact on our happiness, and how they affect our relationships. Listeners will learn about the "tightwad-spendthrift scale" and the psychological mechanisms driving these behaviors. Scott discusses the concept of "categorical thinking" and its...
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Negotiation Essentials with Keld Jensen
Brainfluence
In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation plays a crucial role—from family life to professional interactions. Today, Keld will share his insights on the pivotal role of trust in negotiations, explaining why it's not just about the deal, but how you make the other party feel. Expect to...
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Mindstuck with Michael McQueen
Brainfluence
In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instinctive reactions often override our rational thought, the impact of emotional and narrative-driven decision-making, and practical strategies for overcoming resistance to change. Whether you're looking to influence customer behavior, shift organizational...
info_outlineIn this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation.
Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/
Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.