The 3 Lessons That Changed Everything (And Almost Broke Me)
The New Generation Entrepreneur Podcast
Release Date: 01/13/2026
How I’ve made millions without a job
The New Generation Entrepreneur Podcast
Ever wonder how I’ve gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created , hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on the podcast I’m pulling back the curtain on every side gig, website flip, service launch, and future money move I’ve tested. Listen in and discover: • Why hunting your own opportunities beats copying every guru • How to build, grow, and sell websites for fast...
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The Psychology of Content Driving the Algorithms on Social Media
The New Generation Entrepreneur Podcast
Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce, all because I’d shown interest. Social platforms build a psychological profile on YOU, and they’re feeding you exactly what keeps you hooked. Today on the podcast we flip the script: instead of wondering why you’re seeing this stuff, learn how to make social...
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From $0 to Millions: The Risk No One Talks About (And What It REALLY Takes to Win)
The New Generation Entrepreneur Podcast
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that’s a mirage. This year, I risked everything—divorce fallout, wiping my savings, betting it all on one launch. My team’s paychecks, my comfort zone, my millionaire status… all on the line. And it taught me one brutal truth: an online biz is a real business. Bare-minimum effort won’t cut it. Today on the podcast, it’s Spicy Brandon time. I’m calling out the biggest misconceptions, the phases of growth, and exactly what it takes to go from zero to a million (and beyond). ...
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Can You Use AI To Go Viral With Your Teachings?
The New Generation Entrepreneur Podcast
AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither. I’ve spent weeks building AI “bots” that don’t just spit out frameworks—they actually research your niche, pull viral triggers, and inject your personal values. The real secret isn’t the template; it’s what you fill into that template. And when you combine real data on what’s exploding online with your own voice and teaching...
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The Newest Viral Trigger I Found On Our Content
The New Generation Entrepreneur Podcast
Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes forever, and I hear those little footsteps overhead. Instead of a polished tip or tutorial, I recorded the raw moment and overlaid text: “Moments you hate as a parent… you’ll miss one day.” No teaching. No extra advice. Just real life. On...
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Stop selling courses. Start selling solutions
The New Generation Entrepreneur Podcast
Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling modules, not transformations. Oops. Today on the podcast I’m unpacking the sales shift you need for 2026: ditch the bulky course pitch and sell the concept that fixes your audience’s pain. Listen in and discover: Why pitching “all the...
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Content Psychology That Drove 64k Views In 36 Hours
The New Generation Entrepreneur Podcast
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business pivots, all while hunting for clarity. On a recent morning drive, it hit me—communication isn’t just messaging. It’s tapping into experiences and subconscious triggers that drive every decision. Today on the podcast, we unpack how to speak your...
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3 Ways Course Creators Can Use AI For More Sales and Better Customer Results with Jenna Sourd
The New Generation Entrepreneur Podcast
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks. Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized...
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Im not a guru, I’m just giving my heart
The New Generation Entrepreneur Podcast
Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m here: to teach communication that heals, connects, and transforms. Today on the podcast, I’m breaking down the three camps in the AI craze and why the sweet spot isn’t utopia or panic—it’s treating AI as the ultimate amplifier for your true...
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ChatGPT is Costing You Sales (Here's Why)
The New Generation Entrepreneur Podcast
Ever wondered why AI isn’t the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That’s relevancy. AI alone won’t give you that. Today on the podcast, I’m busting the “generalized AI trap” and showing you...
info_outlineYou’d think I’d seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes.
Today on the podcast I’m pulling back the curtain on the three hardest lessons I’ve ever faced in my life—and how they turned out to be my greatest launchpads.
Listen in and discover why walking away from people and things you love can be the most compassionate choice, how real self-love starts with authenticity (not spa days or vanity wins), the two-step formula I used when my business fell apart, and how tuning into your inner wisdom sparked my next big breakthrough.
If you’re in a season of upheaval or just want to arm your mindset for whatever comes next, this episode is for you.
If you’ve ever climbed back up after a hard fall, I’d be honored if you left a review. Your story might be the lifeline someone else needs.
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com