News Take Episode 107: Committing to Product Thinking in the News Industry: Putting Readers First
Release Date: 07/12/2022
News Take
Guests: Eric Meyer, Publisher, Marion County Record and Gabe Rottman, Reporters Committee for Freedom of the Press (RCFP) In August 2023, the Marion County Record, a small local newspaper in Marion, Kansas, drew national headlines when it was the target of a police raid that has been harshly criticized as an attack on the free press. In the raid, Marion County police, without just cause, seized newsroom equipment and documents from the newspaper’s office and the homes of Publisher Eric Meyer and his mother, Co-Owner Joan Meyer. In this episode of News Take: Free Press Focus, a subseries...
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Guests: Paul Gillespie, Capital Gazette and Dan Shelley, RTDNA In this first episode of News Take: Free Press Focus, a subseries of the News Take podcast, we hear from RTDNA CEO Dan Shelley and Capital Gazette Photojournalist Paul Gillespie about the dangers that journalists face on the job and what can be done to combat the threat of violence. Gillespie is one of six survivors of the 2018 shooting at the Capital Gazette in Maryland and speaks on his experience and the importance of shielding journalists from harm. Dan Shelley speaks to RTDNA’s major priority in passing the Journalist...
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Guest: Cherie Hu, Founder, Water & Music How is the way the music industry and musicians are compensated similar to and different from the way publishers are compensated? What lessons has the music industry learned to help them better protect against unauthorized use of their content? How could web3/blockchain play a role in compensation models for the music and publishing industries? What are the potential roles AI could play in music creation and/or distribution? In this episode of News Take, Cherie Hu, founder of music collaboration and research firm , joins News Take host Rebecca...
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Guest: Lisa Hughes, Publisher, The Philadelphia Inquirer How can magazines and newspapers innovate to attract and keep subscribers in an increasingly competitive landscape? What must news and magazine publishers do to continue to keep their readers engaged over the long-term? In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, joins News/Media Alliance VP, Research & Insights, Rebecca Frank, for an insightful conversation about the evolution of magazine and newspaper media during a time of rapid change, and how she's led with innovation at...
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Guests: Samantha Ragland and Elite Truong, American Press Institute What is cultural transformation, and how do publishers know if they're doing it right? How can publishers cultivate real and lasting cultural change in newsrooms? How does cultural transformation in the newsroom translate to the content produced and thereby the relationships newsrooms have with members of their communities? In this episode of News Take, News/Media Alliance VP, Research & Insights, Rebecca Frank sits down with Samantha Ragland, Vice President of Journalism Programs and Elite Truong, Vice President of...
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Guest: Gordon Crovitz, NewsGuard What are the dangers of an open Web where anyone can be a publisher? How do misinformation sites harm reputable news publishers? How are current economic and geopolitical conditions impacting the online information ecosystem? What is a News Nutrition Label and, if consumers can't tell the difference, how are publishers of quality journalism distinguished from misinformation, hoax and pink slime news sites? How has programmatic advertising contributed to the misinformation crisis and how can advertisers ensure site integrity when buying ad space? In this...
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Guest: Eric Barnes, The Daily Memphian What are some of the things to consider when starting a local newspaper? How can you be nonprofit and still operate like a for-profit newspaper? How did you attract subscribers in a competitive market? What went better than you expected and what didn't go as well? What have you learned about finding the best revenue mix? What should someone thinking about starting a local newspaper know before they get started? In this episode of News Take, News/Media Alliance President & CEO David Chavern talks with Eric Barnes, CEO of The Daily Memphian, a nonprofit...
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Guest: Rand Fishkin, SparkToro What can publishers do to get out from under the dominant tech platforms that control the digital advertising space? How have other industries pushed back on Google's scraping of their data and coming between them and their audience? How can publishers take back control of our audience data so that we're not having to go through Google, Facebook and the other tech platforms to reach our own audience? In this episode of News Take, News/Media Alliance President & CEO David Chavern is joined by Rand Fishkin, cofounder and CEO of audience research software firm...
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Guests: Penny Muse Abernathy and Tim Franklin, the Medill Journalism School Local News Initiative at Northwestern University What is the state of local news today? What's changed, where are there still concerns? What makes a community vulnerable to becoming a news desert? What does the future hold for the print newspaper? What are the most powerful opportunities for policy to help local news grow and thrive? What are some examples of positive outcomes and how can other news publishers emulate their success? News/Media Alliance President & CEO David Chavern talks with the authors of now...
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Guests: Gordon Borrell, Borrell Associates In an environment with ever-increasing advertising options, what do local advertisers want today? As everything becomes more digital, what changes are happening across media, and what are the opportunities for local news publishers to stand out? What do marketers uniquely value about local news media and how can publishers capitalize on that? News/Media Alliance President & CEO David Chavern dives into these questions and more in this episode of News Take with Gordon Borrell, founder of advertising tracking firm, Borrell Associates. In this...
info_outlineGuest: Feli Carrique, Executive Director, News Product Alliance
What is news product and product thinking, and why is it important in journalism? How can newsrooms begin to incorporate product thinking into their content? What are the challenges to adopting a product mindset?
On this episode of News Take, News Media Alliance President & CEO David Chavern talks with Executive Director of the News Product Alliance, Feli Carrique, about news product and the increasingly popular practice of product thinking in journalism and news publishing. In this informative discussion, Feli explains what news product and product thinking is, as well as how having a product mindset and putting the reader first can help improve content engagement and performance. She also shares some of the biggest challenges to adopting product thinking, as well as some of the things that excite her the most about the use of product thinking and where it has the potential to make the biggest impact.