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Advertising and Tech

Next in Tech

Release Date: 07/29/2025

Agentic Customer Experience show art Agentic Customer Experience

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As the holiday shopping season gets into full swing, this year thoughts are turning to agents and the changing role of AI in commerce. Sheryl Kingstone returns to discuss the impacts and offer insights into strategies for putting agents to work and working in a world of agents with host Eric Hanselman. AI is spanning generations in technology adoption and engagement in ways that previous technologies have struggled. Search and digital engagement had strong splits between different generations. The natural language capabilities of chat interfaces are stepping across technology hesitancy. But it...

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Money 20/20 show art Money 20/20

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One of the biggest banking and payments conferences, Money 20/20, has wrapped up and the enthusiasm for all things stablecoin has continued. Jordan McKee, Sampath Sharma and McKayla Wooldridge return to discuss how this is evolving with host Eric Hanselman. The cryptocurrency has become the buzzy headline in so many of the conversations at Money 20/20. But consumers are still wary of stablecoins and the larger questions is around how financial services companies will deliver valuable services using them. Unlike previous years, there were no dark clouds hovering over the payments markets. The...

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Open Compute Project Summit show art Open Compute Project Summit

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The equipment that fills data centers is evolving rapidly, driven by the need to fulfill the seemingly insatiable appetite of AI applications. The Open Compute Project (OCP) was founded by Meta/Facebook to promulgate equipment standards and its annual Summit has grown from a small specialized gathering, to an event that strains the capacity of the San Jose Convention Center. Senior research analyst Perkins Liu returns to offer his take on this meteoric growth with host Eric Hanselman. AI requirements are pushing ever greater scale both logically and physically, with the width of server racks...

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Security Gravity show art Security Gravity

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There are many ways to frame conversations around cyber security. They can take on many aspects of security, ranging across the technical to the human. With the press towards platform consolidation, it’s critical to reconsider the interaction between the human and technical elements and research director Scott Crawford and Javvad Malik, CISO advisor at KnowBe4, join host Eric Hanselman to dig into this important interplay. It’s all too easy to fall into security practices that focus on technical requirements and don’t account for the friction that is created for the people who use them....

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Is there an AI bubble? show art Is there an AI bubble?

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The enthusiasm for AI has been impressive and it’s leading to the inevitable questions about whether or not all of it is warranted. Melissa Otto CFA, head of S&P Global’s Visible Alpha research team, returns to discuss concerns about an AI bubble with host Eric Hanselman. Defining what actually indicates a bubble might be the trickiest aspect of the question. Is it outsized levels of debt? Unrealistic valuations? Both debt and valuations are high, but are they unreasonably so? So much depends on seeing what AI capabilities can deliver and we’re still in the early days of...

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Stablecoins show art Stablecoins

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The world of cryptocurrencies has seen no shortage of upheaval, but regulatory clarity that has arrived with recent legislation has created opportunities. Stablecoins are an area that’s seeing renewed interest in FinTech as a means of reducing friction for global payments. Jordan McKee, Sampath Sharma and Nathan Stovall return to the podcast with host Eric Hanselman to look at how stablecoins are being put to work and how they’re being used. For applications like cross border trade and the remittances trade, stablecoins can increase speed and potentially reduce costs. They can be...

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Industrial Metaverse show art Industrial Metaverse

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Some might think that the metaverse has been a passing technology fad, but rumors of its demise are greatly exaggerated. While the language may have shifted to things like spatial computing and augmented reality, the technologies and use cases have been flourishing. Analysts Neil Barbour and Ian Hughes return to discuss recent study results and industrial metaverse progress with host Eric Hanselman. Companies are working to build a digital thread that runs through their organizations, linking the physical and virtual worlds. They’re leveraging digital twins to simulate operations and putting...

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HR Tech show art HR Tech

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Managing the capabilities of an organization’s workforce is challenging in the best of times, but the current upheaval created by AI technologies entering the workplace makes it all the more complex. The technologies that have put to work around this problem are many and varied and analyst Ethan Ray joins host Eric Hanselman to look at where we’ve come from and where we could be headed. There’s a rush to determine if new technologies are making workers more productive and what skills are needed to leverage them. Both a recent S&P Global study and the HR Tech conference showed some...

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Data Migration show art Data Migration

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Getting data to where it’s needed has always been an infrastructure challenge, but the scope and scale of the problem has become much more acute as data volumes rise and AI demands more. Research director Henry Baltazar returns to look at the latest results from the Voice of the Enterprise Data Migration study with host Eric Hanselman and reflect on how organizations are addressing the crunch in data movement. There’s been a significant increase in the number of enterprises reporting that they’ve moved to migrating petabytes of data and they’re now not only shifting to cloud, but...

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AI Infrastructure show art AI Infrastructure

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To get to the benefits that AI offers, organizations have to address their technology infrastructure in ways that are much broader than historical approaches. Senior analyst Greg Macatee joins host Eric Hanselman to delve into what’s required and what enterprises are identifying in the recent Voice of the Enterprise AI and Machine Learning study. Enterprises are struggling with raising the success levels of AI projects. Over 60% report moderate to severe challenges in achieving AI success. Bringing together the computational power and the right quality data in the right locations can be...

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More Episodes

Advertising is fundamental part of business and it’s one that has been buffeted by the impacts of technology in both the path to markets and the management of its delivery. Creating a brand reputation and influencing consumers is the core function and analyst Natalie Colakides and Ian Whittaker, managing director of Liberty Sky Advisors, join host Eric Hanselman to discuss the nuances of advertising and technology’s evolution around it. Shifts in media have had a profound effect - the reach of linear television media has decreased significantly, while digital advertising options have expanded. Businesses are looking to blend linear and streaming advertising, but it can be complex to make an effective distinction.

There is significant global variation in media consumption and advertising potential. While the UK was the first market where digital spending overtook traditional, the European market is diverging from patterns in the U.S.. Many businesses are looking to AdTech to make the process more efficient, but there are limits its capabilities. Agencies still have a significant role to play, but the advertising buying and planning that has been a big part of their business could be under threat from advances delivered by AI. Enterprises have a lot to wrestle with, but they need to keep focused on the fundamental task of winning hearts and minds.

 

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