How to Carve a Niche Without Limiting Yourself w/Jeff Onofrio
Release Date: 04/18/2019
How to Show Your Clients You Appreciate Them w/Janell Schmittling
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Real estate is a people’s business, so for the best results, we need to build long-lasting relationships that encourage repeat business. How do client appreciation events help build relationships, and how big should our events be? Can referral partners impact our relationships with clients? On this episode, Janell Schmittling, managing broker at Homes By Janell, shares how to show clients we appreciate them. Client appreciation events are one way to check in and see if clients need anything more we can offer. -Janell Schmittling Three Things We Learned From This Episode Host client...
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How to Gain Long-Term Success by Saying No to Short-Term Solutions w/Matt Deluzio
Next Level Loan Officers
Many loan officers feel the need to close as many deals as possible within a short period, but doing so could actually be doing us more harm than good. Should we be spending more time building trust with clients, or is it ever a good idea to seek short-term successes? Are we putting ourselves at an advantage by giving our clients the wrong advice if it means we are guaranteed a deal? On this episode, Next Level coaching client and loan officer at Spire Financial, Matt Deluzio, shares why we have to become more focused on our long-term aspirations. Too many great salespeople are only...
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How to Use Instagram Stories to Expand Our Brands w/Megan Anderson
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For loan officers who are new to Instagram, the thought of publishing visual content can feel like an overwhelming challenge. How can we ease ourselves into using the platform, and create an audience for ourselves? What are Instagram Story ‘Highlights’, and why should we be using them? On this episode, social media guru, Megan Anderson, shares why we should be using Instagram Stories to boost our online profiles. Instagram Stories are viewed more than individual posts, so they’re the perfect place to share content. -Megan Anderson Three Things We Learned From This Episode...
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How to Build An Authentic, Confident & Referable Brand w/Mike Cuevas
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When it comes to marketing ourselves, real estate agents and LOs often struggle with building authentic brands, creating good content, targeting the right audience and shiny object syndrome. What is the first step we need to take before doing any type of marketing activity? Why is it so important for us to niche down? How can we leverage video content so that our brands are stronger? On this episode, Mike Cuevas, The Real Estate Marketing Dude, talks about how we can be authentic in our marketing and why that’s the key to success. Your circle is the number one group you need to market to,...
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How to Manage Your Time Better And Celebrate Your Wins- Playbook Coaching Call
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Why Curiosity is as Important as Intelligence
Next Level Loan Officers
At some point in our lives, some of us have felt like we’re not the smartest people in the room. Does that mean we’re not destined to succeed? Are there ways we can develop our intelligence and get ahead in the game? On this episode, we explain why curiosity is as important for success as IQ. It’s vital to be curious in your business. -Kenneth Travis Three Things We Learned From This Episode IQ isn’t everything (02:52- 04:51) IQ is something we’re born with; some people are naturally better at solving problems than others. There’s very little we can do to change our IQ...
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How To Keep Winning In Today’s Market w/Barry Habib
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How to Take Advantage of the Inverted Yield Curve
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Our industry seems to be bombarded with changes from all sides; from new competitors to an inevitable shift in market conditions. Do we stand to benefit from any of these changes? How can we stay ahead of the curve and continue to see great results for years to come? On this episode, we share how to make the most of what’s to come. There’s never been a time like this where loan officers have so much opportunity. Don’t let this pass you by, because our current situation offers a chance to really generate wealth. -Kellen Vaughan Three Things We Learned From This Episode Use the...
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How to Use Your Experiences to Become a Better You w/Derek Fertig
Next Level Loan Officers
Our experiences in childhood have the ability to shape us as adults. How can we recognize how our experiences affect us today? Which parts of our personalities should we be building upon, and which should we be receding from? On this episode, Derek Fertig shares how he turned his life around and how it positively affected his personal life at home and his professional life in his business. When you focus on the money side of it, remember that it can be both good and bad. -Derek Fertig Three Things We Learned From This Episode Acknowledge your flaws (10:38- 11:43)...
info_outlineEveryone wants to be the best at what they do, but that’s not possible when you’re trying your hand at everything. How can you carve a niche out for yourself? Are there any disadvantages of becoming too “niched”? On this episode, we talk with Jeff Onofrio, the managing director of renovation, construction, and national production at Mortgage Possible.
Everyone wants to be a jack of all trades. You need to pick a niche and become known for what you do. -Kenneth Travis
Resources
Take your mortgage business to the next level. Visit nextlevello.com for more information.
Click here to schedule your free no-obligation Next Level Coaching Call: https://nextlevello.com/schedule
Three Things We Learned From This Episode
- Stop trying to specialize in everything. Pick a niche. (03:53- 04:42)
The problem with being a jack of all trades is, you end up a master of none. Rather than promoting yourself as an expert in every part of the business, pick a niche and make it your mission to become an expert.
- Even with a specialty, don’t neglect the other parts of your business. (05:59- 06:57)
While you need to establish yourself as an expert in one area, don’t completely neglect other parts of the business. Position yourself as someone with a mastery in one field, but capability in other areas as well.
- If you’re involved with renovations, approach contractors. (13:06- 13:48)
Contractors, more than anyone else in the market, are interested in renovations. However, they’re rarely approached. Why not beat your competitors to it? There are so many opportunities available in this virtually untapped market.
Renovation mortgage is definitely a niche market, although not a small one. With so many TV shows centered on home improvement, it’s clear that there is a desire on the part of the consumer. It’s up to you to make sure consumers in your market know that you are the person who can help fund their projects. Be sure to remind them you can help out in other areas concerning loans, too.
Guest Bio-
Jeff Onofrio has been in the mortgage business since the late 1990s. After doing a bit of everything in the industry, he decided to try his hand in construction. However, he ultimately returned to mortgage in 2007. Since then, he’s tried to find ways to combine what he learnt in construction with his mortgage knowledge. Today, he’s the managing director of renovation, construction and national production at Mortgage Possible.
To find out more about Jeff, head to: www.mortgagepossible.com
You can also check out his podcast and video blog at: www.renovatethis.com