Making the Amazon Algorithm Work for Your Brand with Jason Boyce
Next Level Supply Chain with GS1 US
Release Date: 05/07/2025
What’s Really on Your Plate? Insights on Food Safety Risks
Next Level Supply Chain with GS1 US
When food safety is on the line, every hour counts. The FDA’s new FSMA 204 rule is raising the standard for traceability, with stronger requirements designed to track products faster and manage recalls more effectively. At stake is not just compliance, but the ability to protect both consumers and businesses when outbreaks occur. In this episode, from the joins hosts and to explain what FSMA 204 means for supply chains. They explore why proactive traceability is replacing outdated reactive models and how better data is improving the speed and accuracy of investigations. You’ll also...
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What Retailers Can Learn from Carter’s RFID Journey
Next Level Supply Chain with GS1 US
Carter’s just pulled off what many retailers thought was impossible. In only three months, the iconic children’s apparel brand rolled out RFID technology across 700 stores: improving accuracy on every item and making life easier for both store teams and customers. In this episode, and from join hosts and to discuss how RFID became central to Carter’s retail operations, what it took to win buy-in across the company, and how it is improving both inventory management and customer experience. You’ll also hear how Carter’s uses RFID to cut payroll costs for year-end...
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How Armored Transport is Going Digital
Next Level Supply Chain with GS1 US
The way cash moves through the supply chain is evolving. What was once a paper-heavy process is now embracing digital transformation. In this episode, , Senior Manager at , joins hosts and to discuss the shift from traditional, manual methods to more secure, efficient, and accountable digital solutions. Financial institutions and the Federal Reserve are demanding greater transparency and control over cash movement, and armored transport teams are under increasing pressure to adapt. Robert walks us through the process of how Axiom is modernizing armored transport, replacing...
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Beyond the Box: Navigating EPR in Modern Supply Chains
Next Level Supply Chain with GS1 US
The packaging around your product now matters just as much as the product itself. For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it’s reshaping how teams think about data, packaging, and compliance. In this episode, , Senior Director of Data Governance and Business Platforms at LLC, joins hosts and to demystify what EPR means for manufacturers and retailers. With legislation ramping up across states, Lindsay explains how brands are preparing for complex reporting requirements, coordinating across departments, and...
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Why Smart Brands Are Rethinking Supply Chain Resilience
Next Level Supply Chain with GS1 US
How are brands thinking about their supply chains five years after the COVID-19 crisis? Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives. In this episode, , CEO and Chief Content Officer at , joins hosts and following her keynote at GS1 Connect. They discuss why the supply chain is now at the center of innovation and how companies can stay ahead of changes in the economy and evolving customer demands. Drawing on her experience leading Fast Company and Inc., Stephanie shares how resilience,...
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From Red Tape to Resilience: How Regulation Shapes Supply Chains with Maggie Lyons
Next Level Supply Chain with GS1 US
Confused by the new regulations and a patchwork of state-level policies? With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt. , Vice President of Government and Regulatory Affairs at , joins hosts and to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and...
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Why Your Amazon Ads Aren’t Working (And What the Best Brands Do Differently)
Next Level Supply Chain with GS1 US
What if you could see what your customers are searching before they even hit 'buy'? In today’s hyper-competitive marketplace, that’s exactly what the best brands are doing, and it’s giving them a serious edge. In this episode, , General Manager of Retail & Alternative Channels at , joins hosts and to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond. Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and...
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Turning Wellness Rituals Into Retail Wins With Aisha Chottani
Next Level Supply Chain with GS1 US
How do you build a beverage brand from scratch and land in over a thousand stores? For , it started with stress and a few homemade “potions”. In this episode, Aisha, Founder and CEO of , joins hosts and to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves. She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and...
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Making the Amazon Algorithm Work for Your Brand with Jason Boyce
Next Level Supply Chain with GS1 US
What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, , Founder and CEO of , joins host to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers. He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the...
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Solving Retail’s $1 Billion Inventory Problem with Dean Frew
Next Level Supply Chain with GS1 US
How accurate is your inventory? For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year. In this episode, , President, RFID Solutions Division, , sits down with hosts and to explore how RFID solves one of retail’s biggest challenges. Dean shares how real-time data at the item level drives results from return fraud to buying online and pick up in store. He also discusses what it takes to make RFID work at scale, how adoption has changed post-COVID, and why distribution centers are the next...
info_outlineWhat does it take to grow a brand on Amazon today?
The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform.
In this episode, Jason Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers.
He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV.
In this episode, you’ll learn:
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Why traditional retail rules don’t apply to Amazon
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How Connected TV can accelerate brand growth
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What makes Amazon profitable when compared to DTC
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(02:53) From failed consulting to full-service agency
(06:26) Fixing locked attributes and bad UPC data
(09:59) Streaming ads that convert like e-commerce
(13:56) Selling to algorithms, not people
(16:34) Comparing Amazon to direct-to-consumer
(20:44) Why CTV is outperforming display ads
(26:48) How AI will change the way we shop
Connect with GS1 US:
Our website - www.gs1us.org
Connect with the guest:
Jason Boyce on LinkedIn
Check out Avenue7Media