Making the Amazon Algorithm Work for Your Brand with Jason Boyce
Next Level Supply Chain with GS1 US
Release Date: 05/07/2025
Hook, Line, and Data: How Beaver Street Fisheries Ensures Seafood Safety with Tech
Next Level Supply Chain with GS1 US
Behind every safe meal is someone who got the data right. , Senior Product Information Analyst at , joins hosts and to discuss how the seafood industry is preparing for FSMA Rule 204, and how GS1 standards like GLNs, GTINs, and 2D barcodes are helping ensure food safety from port to plate. Brandon shares how his team uses data to improve visibility, partner collaboration, and customer confidence, proving that accurate and standardized information benefits everyone in the supply chain. In this episode, you’ll learn: How GS1 standards support FSMA 204 traceability Why data quality...
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Small Farms, Big Impact: Transforming Food Safety in Schools
Next Level Supply Chain with GS1 US
A single contamination can have serious consequences for vulnerable populations, such as students. Traceability is essential to ensure food safety from the farm to the school cafeteria. In this episode, , President and Co-Founder of , and Candice Bevis, Farm Operations Manager at , explain how digital traceability simplifies FSMA 204 compliance and strengthens confidence in the food supply chain. They discuss how affordable technology and GS1 standards help small farms operate with the same precision as large suppliers, connecting farms, processors, and cafeterias for a safer food...
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How Fragile is Your Supply Chain? Lessons from Resilient Companies
Next Level Supply Chain with GS1 US
Efficiency works when everything goes to plan. But as disruptions grow more frequent and complex, resilience and preparation are what set strong supply chains apart. In this episode, logistics expert , founder and CEO of , joins hosts and to discuss what leaders need to know about supply chain risk, technology, and balance. With over 40 years in the industry advising organizations like the World Economic Forum, the UN, and the European Commission, John shares hard-earned lessons from real-world crises and why efficiency is not enough. Listeners will gain a sharper understanding of how...
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How a Family Recipe Turned Into a National Supply Chain Story
Next Level Supply Chain with GS1 US
From Sunday suppers to 2,000 stores… and almost losing them all. turned his dad’s cheese dip recipe into a fast-growing CPG brand, only to face the harsh realities of shelf life, co-packing, and retailer expectations. In this episode, he joins to share how he scaled , what nearly sank the business, and the turning point that gave him a second chance. Listeners will hear the unfiltered story behind bringing a homemade recipe to the national stage, and the resilience, partnerships, and supply chain decisions that made survival possible. In this episode, you’ll learn: How shelf life...
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What’s Really on Your Plate? Insights on Food Safety Risks
Next Level Supply Chain with GS1 US
When food safety is on the line, every hour counts. The FDA’s new FSMA 204 rule is raising the standard for traceability, with stronger requirements designed to track products faster and manage recalls more effectively. At stake is not just compliance, but the ability to protect both consumers and businesses when outbreaks occur. In this episode, from the joins hosts and to explain what FSMA 204 means for supply chains. They explore why proactive traceability is replacing outdated reactive models and how better data is improving the speed and accuracy of investigations. You’ll also...
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What Retailers Can Learn from Carter’s RFID Journey
Next Level Supply Chain with GS1 US
Carter’s just pulled off what many retailers thought was impossible. In only three months, the iconic children’s apparel brand rolled out RFID technology across 700 stores: improving accuracy on every item and making life easier for both store teams and customers. In this episode, and from join hosts and to discuss how RFID became central to Carter’s retail operations, what it took to win buy-in across the company, and how it is improving both inventory management and customer experience. You’ll also hear how Carter’s uses RFID to cut payroll costs for year-end...
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How Armored Transport is Going Digital
Next Level Supply Chain with GS1 US
The way cash moves through the supply chain is evolving. What was once a paper-heavy process is now embracing digital transformation. In this episode, , Senior Manager at , joins hosts and to discuss the shift from traditional, manual methods to more secure, efficient, and accountable digital solutions. Financial institutions and the Federal Reserve are demanding greater transparency and control over cash movement, and armored transport teams are under increasing pressure to adapt. Robert walks us through the process of how Axiom is modernizing armored transport, replacing...
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Beyond the Box: Navigating EPR in Modern Supply Chains
Next Level Supply Chain with GS1 US
The packaging around your product now matters just as much as the product itself. For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it’s reshaping how teams think about data, packaging, and compliance. In this episode, , Senior Director of Data Governance and Business Platforms at LLC, joins hosts and to demystify what EPR means for manufacturers and retailers. With legislation ramping up across states, Lindsay explains how brands are preparing for complex reporting requirements, coordinating across departments, and...
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Why Smart Brands Are Rethinking Supply Chain Resilience
Next Level Supply Chain with GS1 US
How are brands thinking about their supply chains five years after the COVID-19 crisis? Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives. In this episode, , CEO and Chief Content Officer at , joins hosts and following her keynote at GS1 Connect. They discuss why the supply chain is now at the center of innovation and how companies can stay ahead of changes in the economy and evolving customer demands. Drawing on her experience leading Fast Company and Inc., Stephanie shares how resilience,...
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From Red Tape to Resilience: How Regulation Shapes Supply Chains with Maggie Lyons
Next Level Supply Chain with GS1 US
Confused by the new regulations and a patchwork of state-level policies? With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt. , Vice President of Government and Regulatory Affairs at , joins hosts and to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and...
info_outlineWhat does it take to grow a brand on Amazon today?
The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform.
In this episode, Jason Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers.
He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV.
In this episode, you’ll learn:
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Why traditional retail rules don’t apply to Amazon
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How Connected TV can accelerate brand growth
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What makes Amazon profitable when compared to DTC
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(02:53) From failed consulting to full-service agency
(06:26) Fixing locked attributes and bad UPC data
(09:59) Streaming ads that convert like e-commerce
(13:56) Selling to algorithms, not people
(16:34) Comparing Amazon to direct-to-consumer
(20:44) Why CTV is outperforming display ads
(26:48) How AI will change the way we shop
Connect with GS1 US:
Our website - www.gs1us.org
Connect with the guest:
Jason Boyce on LinkedIn
Check out Avenue7Media