Ep 119: Unignorable: How to Become the First Choice for Premium Buyers
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Release Date: 04/30/2025
Ep 141: How to Accelerate Conversions Without Decision Fatigue: The Mirrored Decisions Framework
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Ever wonder why prospects say they're interested, book calls, engage with your content—and then disappear for weeks saying they "need to think about it"? It's not a trust problem. It's decision fatigue. Every extra email, every case study, every touchpoint you add is making your buyer's brain work harder—and when the brain works harder, it doesn't speed up. It shuts down. In this episode, I'm showing you how to speed up your sales cycle by mirroring how buyers naturally make decisions—so saying yes becomes effortless instead of exhausting. I break down the 3 pillars of Mirrored...
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Ep 140: Escaping the Commoditization Trap: Become a Category Leader in a Saturated Market
Business Real Talk- Content Marketing & Sales Innovation Without the BS
"We give better service. Our clients get better results. We really care about our customers." Sound familiar? If that’s your differentiation strategy, you’re stuck in the commoditization trap—and you’re probably competing on price, defending your fees, and feeling like “just another option.” In this episode of Business Real Talk, I expose why traditional differentiation strategies for consultants are failing—and reveal the Category Ownership Framework that makes you incomparable. You’ll learn how to stand out in a saturated marketplace, eliminate price resistance, and become a...
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REPLAY: Demand Creation: The Proven Formula to Creating Desire in Marketing So People Are Talking to You
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Want more clients running TO you, ready to pay you without convincing, more marketing, or spending hours in the DM’s? In this episode, learn how to create consistent and predictable demand for your work,so you have a pipeline of leads who are ready to say yes. It all starts with the first phase of creating demand, which is creating desire in your marketing so people are talking to you. And that’s what we’re covering in today’s episode. In this Episode Nas Echeverria shares: • The 3 Phases of Demand and how to know which phase you’re in and what to focus on • How to create and...
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Ep 139: Comments to Clients — How to Get High-Paying Clients from Social Media in 48 Hours
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Your comments section should be your highest-converting sales channel. Instead, it's a black hole where you pour time and energy into people who were never going to buy. In this episode of Business Real Talk, I’m breaking down exactly how to turn comments into clients using my Intent Activation System. This framework shows you how to identify buying signals, activate real conversations, and convert high-ticket clients directly from your comment section — without pitching or chasing people in the DMs. We’re talking about building a sales system that turns casual engagement into...
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EP 138: Head Down Theory: Reaching 5 Year Goals in 6 Months
Business Real Talk- Content Marketing & Sales Innovation Without the BS
If you’ve ever wondered how to scale a business fast without burning out or chasing a hundred strategies at once — this episode is your blueprint. In “The Head Down Theory,” I reveal how this 3 step process focuses on structure, deep focus and metric-based optimization can help you grow your business faster and even collapse your 5-year goals into 6 months. You’ll learn why adding more offers, funnels, and content isn’t real growth — and how elite entrepreneurs create unstoppable momentum by simplifying, aligning, and compounding their focus. We’ll break down: ✅ The 4 silent...
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Ep 137:Pricing Strategy: How to Increase Prices by $5-10K Without Scaring Off Clients
Business Real Talk- Content Marketing & Sales Innovation Without the BS
If raising your prices by $5K–$10K tomorrow feels terrifying, you’re not alone. Most experts assume higher prices scare clients away—but the truth is, premium pricing isn’t about charging for effort or hours. It’s about creating incomparable value that makes your offer the obvious choice, no matter the price. In this episode, I’m breaking down how to implement a premium pricing strategy that positions you as the category of one in your industry. When you stop competing on features, bonuses, or comparisons—and instead master premium positioning—you’ll see why high-ticket...
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EP 136: How to Build an IP Asset System That Lets Your Business Run Without You
Business Real Talk- Content Marketing & Sales Innovation Without the BS
If you’ve been wondering how to scale your business fast without adding more stress, this episode is for you. Scaling isn’t about hustling harder—it’s about building smart business systems that let you create a business that runs itself. In this episode of Business Real Talk, I break down why most entrepreneurs struggle with scaling a business and what you need to do differently to achieve sustainable growth. I’ll share the IP Asset systems and strategies that allow you to build a business that frees you from day-to-day bottlenecks while driving consistent revenue. So you can have a...
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EP 135: 3 Sales Psychology Techniques That Get Prospects to Sell Themselves
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Why do some clients say “yes” instantly while others stall, ghost, or drag out the process? It all comes down to sales psychology. The truth is, the harder you try to convince, the more resistance you create. The best sales techniques don’t pressure prospects—they guide them to decide for themselves. In this episode of Business Real Talk, I’m sharing 3 Sales Psychology Techniques That Get Prospects to Sell Themselves—designed specifically for coaches, consultants, and experts selling high ticket offers. Here’s what you’ll learn: ✔️ Why traditional sales training focuses too...
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Ep 134: How to Become the Go-To Expert in 6 Months using Instant Recognition™
Business Real Talk- Content Marketing & Sales Innovation Without the BS
Becoming the go-to expert in your industry isn’t about posting more content, spending years stacking awards, accolades or skills….it’s about creating instant recognition that makes your name synonymous with results. In this episode of Business Real Talk, Nas breaks down the exact framework for becoming an expert that clients trust, pay, and recommend—especially if you’re running a coaching, consulting business or selling high ticket coaching programs. This isn’t about playing the long game of traditional content marketing. It’s about building recognition and positioning yourself...
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EP 133: Visual ROI — The Secret to Doubling Conversions Without More Marketing
Business Real Talk- Content Marketing & Sales Innovation Without the BS
If your funnel isn’t converting, it’s not because you need more leads, more content, or lower prices. It’s because your buyers can’t see themselves in the result you’re promising. In this episode of Business Real Talk, I’m pulling back the curtain on the Visual ROI Framework—a conversion system that makes your value so undeniable that buyers stop hesitating and start chasing you. You’ll learn: Why traditional marketing tactics like adding features, lowering prices, or flooding content don’t increase conversions The psychology of Visual ROI and how to make your audience...
info_outlineWant to Be the Obvious Choice in a Crowded Market? This Is How.
Let’s clear something up: being noticed isn't ’t the same as being undeniable.
If you want to be the go-to in your space, you have to become unignorable.
In this episode of Business Real Talk, we’re talking about what really sets category leaders apart—and how you can do the same.
We’re diving into:
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Why clarity and brand association matter more than being “everywhere”
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The Movement Maker Formula that fuses disruptive ideas with innovative delivery
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What Marie Kondo, James Clear, and TOMS did right to spark obsession
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How to position your method so it builds trust and makes you unforgettable
It’s not about doing more.
It’s about anchoring yourself so deeply in your buyer’s mind… they have to choose you.
🎧 Listen now—and step into your movement.
P.S. Ready to implement this? Book a Growth Optimization Call or grab the free miniseries on the Netflix Effect.
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Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:
Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com
Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/
Come hang out with us and share your biggest takeaways from the show:
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