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EP22: Using Predictive Analytics for Direct Marketing

The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing

Release Date: 10/30/2017

Direct Marketing focuses on potential customers that are predicted as likely to buy. But is that in fact the best approach? Is it not a better approach to instead target those who are the most likely to be persuaded to buy? Is the point of a marketing campaign to increase purchases or to change minds—and THEN increase purchases. To figure this out, we have with us Eric Siegel is the founder of the Predictive Analytics World Tradeshow.