Pinterest Followers: Do the Numbers Really Matter? OSP 079
Release Date: 12/04/2014
How to Succeed on Pinterest and the Meaning of Life OSP 100
Oh So Pinteresting Podcast
In this final episode of the Oh So Pinteresting podcast I reveal the cold hard truth about what it really takes to succeed on Pinterest.
info_outline
Tools for Social Media and Content Marketing OSP 099
Oh So Pinteresting Podcast
Digital marketing can be an overwhelming and time-consuming task. In this fourth episode of the Summer Super Fun Digital Marketing Spectacular Ian and I share some of our favorite tools that keep organized and help us save time with our social media and content marketing
info_outline
Understanding Content Marketing Part 2 OSP 098
Oh So Pinteresting Podcast
Welcome to the third installment of the four-part Summer Super Fun Digital Marketing Spectacular with Ian Anderson Gray! Last week we brought you the first part of , this week we’re going to take a look at tips and tools for content marketing planning, inspiration and promotion. ...
info_outline
Understanding the Mythical Beast of Content Marketing OSP 097
Oh So Pinteresting Podcast
Content marketing is a phrase that gets thrown around a lot but what exactly is it? Does your business really need it? Welcome to the second installment of my four-part Summer Super Fun digital marketing Spectacular with Ian Anderson Gray. ...
info_outline
What Businesses Need to Know About Websites
Oh So Pinteresting Podcast
info_outline
Getting Serious with Pinterest Automation OSP 095
Oh So Pinteresting Podcast
Ralph Rivera of Web Search Soical and I discuss how automation can help you streamline you Pinterest process and bring more traffic to your business' website. Social media shouldn't suck up your entire day!
info_outline
The Easy Way to Create Great Images for Your Marketing OSP 094
Oh So Pinteresting Podcast
helps you learn the basics of graphic design to help you get your images noticed online.
info_outline
Smart Easy Pinterest Marketing OSP 093
Oh So Pinteresting Podcast
If you're looking for a tool that will help you save time and have a more strategic approach to your Pinterest Marketing, Tailwind is here to help.
info_outline
Three Things You NEED for Pinterest Traffic
Oh So Pinteresting Podcast
Blogger graphic design master, Dustin Stout, wasn't seeing much traffic coming to his blog from Pinterest. He figured that his audience just wasn't on Pinterest. He had pretty much ignored it until he attended a session at Social Media Marketing World and talked with some of his social media pals about their experiences with Pinterest. ...
info_outline
5 Ways Pinterest Can Boost a Business
Oh So Pinteresting Podcast
Is your business in a slump? Are you looking to rev it up a bit? Pinterest could be just what your need to go from something ordinary to something stellar. In this episode Jeff Sieh and I explore 5 ways that Pinterest can do just that.
info_outlineIn business, success often comes down to the bottom line. What do the numbers say? Bust should this concept also be applied to determining a Pinterest account’s success? How much does the number of Pinterest followers you have really matter?
In this week’s episode of the podcast I speak with wedding photographer and videographer, Chip Dizard, about the success he’s found with his Pinterest account. Since joining Pinterest he has been able to increase his business in multiple ways. His photography schedule is nearly completely booked for 2015 and he’s attracting business from other vendors.
Most people assume you need to have Pinterest followers in the tens or hundreds of thousands before any kind of significant impact can be seen in their business. This hasn’t been the case for Chip. Currently as of December 4, 2014 chip has 256 Pinterest followers. And those followers have made a significant impact on his business.
Chip hasn’t worked to just attract followers for the sake of increasing his Pinterest follower number. He’s built it and uses it to attract the right followers, the ones who are most likely to become customers. He approaches Pinterest in a very targeted way.
In our conversation here are a few of the topics we discuss:
- Niching down on Pinterest
- Building your Pinterest account to be a resource for your ideal customer
- The importance of paying it forward
- Using private boards to nurture warm leads (this could be his secret weapon)
What I found most important to take away from my conversation with Chip is that what really matters is attracting the right Pinterest followers. He isn’t going out of his way to create an over the top Pinterest account with hundreds of boards about weddings. In fact, only a few of his boards are dedicated to weddings or photography the rest are focused on him and his interests. These other boards help to establish his credibility and let people see a little of his personality. Both of these go a long way in helping his clients get to know a little about him and establish trust with him.
Connect with Chip
On Pinterest
On Instagram
Chip creates some really neat movie poster style images for the couples he works with that have been popular on Pinterest.
What can you do with you Pinterest account to attract a more targeted following?