How to Make a Black Friday Sale
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
Release Date: 11/05/2020
How to build a strong marketing team with Veronica Romney
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
I started my business when I was 20, and for the first decade, I was convinced that I could do it all by myself. After having my first kid, and a total burnout, I realized that I needed help. I think that many entrepreneurs struggle with asking for help because your business is your baby, but as your business grows you get to a point where you can’t do it all by yourself and you need to build a team.
info_outline
My journey with Human Design
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
Human Design is a cool framework that you can use to really get to know yourself better and it can be an amazing tool that you can use in your business.
info_outline
Streamline your family eating habits
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
This podcast episode is different from my other episodes, but I think is really important to talk about our eating habits, because it is something that in my house, in the past, has really caused a lot of contention.
info_outline
My 10 Favorite Tools I use in my business
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
Very often I get asked what my favorite tech tools are that I'm using to run and support my business. So, I thought I would take the time and share them with you in today's episode. I believe in these companies that I am sharing with you today so much, that I have included affiliate links for each one of them on my blog.
info_outline
Finding your voice
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
How do you find the confidence to own your voice and be willing to do that uncomfortable work, to shed the layers, and to start to question - "is this even my own voice, or is this somebody else's voice?"
info_outline
Social Media Consistency - Instant Gratification
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
As a society, we are obsessed with instant gratification. If we post on social media, we want to get likes and comments instantly. In our minds, the likes and comments are also an indication of “how successful” the content is.
info_outline
You have a block
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
Too often we entrepreneurs you the "I have a block" excuse in our business in order to avoid getting uncomfortable and facing the work that needs to be done to reach the next level in business.
info_outline
Online Marketing with Liz Theresa
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
With traditional marketing, there was a clear line between marketing and the sales process. You couldn’t look at a billboard and buy something, but today, when you look online, it is all mixed together. For entrepreneurs, this can get quite overwhelming pretty quickly.
info_outline
Business Models
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
Have you ever wondered what the best business model might be for the online space? I would contend that this is not necessarily the right question you want to ask. Instead, I would encourage you to ask yourself, which is the best business model based on your strengths and that you'll actually stick with?
info_outline
Measuring Success
IntegratED With Jamie Palmer - A podcast for online entrepreneurs
The vast majority of people in the online space measure success through dollars.
info_outlineThe holiday season kickoff is just a few weeks away, and you might be thinking, “Well, it’s too late for me to make a Black Friday sale in my business….” Guess what, it’s not!
You still have plenty of time to create an amazing Black Friday deal and sale in your business. I’m going to walk you through six steps that will lead to a successful Black Friday launch in your business.
- Have a Black Friday offer!
What will you be selling? At this point in the game, you want to think about the products and the services that you have, which are tried and true in your business. You know that you can deliver them and deliver them well!
How are you going to deliver your Black Friday offer? Think about how you are going to do the deliverable. Is it an automated deliverable or will you have to physically do some work to deliver? That’s really important to keep in mind when you’re doing a Black Friday offer.
- Your Black Friday Hook
What will make them buy from you now? Why is this different than all the other times that you’ve potentially offered this product? The goal of doing a big Black Friday sale is to ultimately convert people who are already in your community into buyers. What’s the angle? Keep it a little different than you have in the past, and you will find that you might get a lot of bang for your buck when it comes to this Black Friday sale. Taking somebody who’s stalking you online and converting them into a buyer is easier to sell than somebody that has bought from you before.
- Black Friday Sale Features and Benefits
Features and benefits are super important for a successful Black Friday sale. As I mentioned earlier (see number one), you want to make it really simple for people to understand what they’re buying. Map out what they are getting from you! Think of it as the specs when you are buying a computer: the type of processor, how much RAM, the mechanics, etc…
- Black Friday Sale Bonus Items
I love adding in bonus items when it comes to Black Friday Sales. It gives people this incentive to move forward. Part of the reason why we include bonus items is because when we are pricing our offers for Black Friday, it is important to have the entire value of the offer be roughly 10x what the investment is.
- In what ecosystem are you going to sell your Black Friday Sales offer?
I’m a huge fan of social media and a huge fan of your email list. You could potentially talk about it on your podcast or your YouTube channel. Understand what content you need to create for which platforms and when. You don’t want to be in a scattered last-minute frenzy trying to get all this stuff out.
- Black Friday Sales Content
You have to create some sales emails and sales social copy that are going to sell this offer. I get that sales emails are not always the easiest thing to write. But the good news is if you start with a sales email, they are going to give you plenty of social media copy to repurpose.
The holiday season kickoff is just a few weeks away, and you might be thinking, “Well, it’s too late for me to make a Black Friday sale in my business….” Guess what, it’s not!