Building Social Media Channels for a New Business
One Quick Question with Infomedia
Release Date: 10/24/2023
Your Blog Isn’t Enough: The Content Strategy Google Demands
One Quick Question with Infomedia
In this episode of One Quick Question, Pam Sanderson breaks down why blogging isn’t enough for SEO anymore. Discover how Google's E-E-A-T guidelines are reshaping content strategies, why trust is now your biggest SEO asset and how to future-proof your content in a world increasingly influenced by AI. If you’re serious about organic traffic, this episode is for you!
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AI Prompts That Work: How to Get the Output You Actually Want
One Quick Question with Infomedia
In this One Quick Coffee live session, Infomedia’s Marketing Manager Alana Harmond shares how to improve your results with AI tools like ChatGPT through better prompting. From defining the AI's role to refining your inputs, you'll learn actionable tips that make your AI-generated content more useful, clear and targeted. Watch the full talk on YouTube or grab your free ticket for our next live event in Birmingham on Eventbrite.
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Build Your Local Reach With Email Marketing
One Quick Question with Infomedia
This episode wraps up this season of our live event series, One Quick Coffee. Host Carrie Rollwagen explores effective email marketing strategies for small businesses, including the importance of nurturing over selling, using engaging email content and the benefits of email marketing compared to social media. Carrie provides practical tips on growing and maintaining an email list, creating valuable content and leveraging templates for efficient newsletter creation.
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Recipe for Reels: A Beginner's Guide to Instagram's Favorite Format
One Quick Question with Infomedia
Today's episode is part of our live podcast series, One Quick Coffee. Carrie Rollwagen, Taylor Davis and Alana Harmond explore best practices for creating engaging Instagram Reels for businesses. They discuss video setup tips, essential editing tools and equipment recommendations, emphasizing short, visually engaging content with trending sounds, captions and strategic hashtags to maximize viewer engagement and reach.
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Google's Latest Updates: Should You Pivot Your Strategy?
One Quick Question with Infomedia
In this episode of One Quick Question, Pam Sanderson, Director of Account Development at Infomedia, talks about Google's latest updates and their significant impact on content strategy. Pam discusses how Google's increased focus on high-quality, original content — as well as its stance on AI-generated content — requires businesses to prioritize user experience and adhere to Google's EEAT guidelines (Experience, Expertise, Authoritativeness and Trust) to maintain and improve their search rankings.
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Writing with AI: The Good, the Bad and the Ugly
One Quick Question with Infomedia
This episode is part of our live podcast event series, One Quick Coffee. Carrie explores the implications of using AI for writing, discussing how AI can inspire content structure, but also highlights its limitations, such as potential biases and inaccuracies. Carrie emphasizes the importance of using AI as a supplementary tool rather than a replacement for human creativity and critical thinking.
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Canva Tips & Tricks for Social Media
One Quick Question with Infomedia
In this episode, host Carrie Rollwagen and Marketing Manager Alana Harmond discuss useful tips and tricks for using Canva to create professional social media graphics. They highlight the importance of using a brand guide, tips for ensuring designs are easily recognizable and tricks like adjusting transparency and using effects to add visual interest.
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Does My Website Need to Be ADA Accessible?
One Quick Question with Infomedia
This episode is part of our live event series, One Quick Coffee. Pam Sanderson, Director of Account Development, covers the ins and outs of website accessibility and why it's important for your business.
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Why You Shouldn't Get Your Cousin to Build Your Website
One Quick Question with Infomedia
The episode discusses the pros and cons of having a friend or family member build your website, highlighting potential issues related to security, SEO, design, quality control and post-launch support. Host Carrie Rollwagen emphasizes the importance of considering these factors before deciding to have a friend or family member build your website.
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How to Write Captions for Each Social Media Platform
One Quick Question with Infomedia
In this episode of "One Quick Question," host Carrie Rollwagen and guest Alana Harmond discuss the nuances of writing social media captions tailored to each platform. They cover tips for Instagram, Facebook, Twitter (now X) and LinkedIn, including audience demographics, caption length, use of visuals and the importance of speaking to the unique audiences on each platform.
info_outlineRussell Marbut is a Developer at Infomedia, and he also co-owns Ohm Jiu Jitsu, a newly opened gym in Avondale. Russell joined us on the podcast today to talk about the ins and outs of running social media for a new business.