#41 Stephen Key, world's leading product licensing expert, & Jess Mashkevich chat to empower and educate on One Take with Jess

Stephen Key is the world’s leading expert in licensing consumer products. He focuses on educating and empowering others to "create great wealth by finding something that does not require your hands, your presence, and has a multiplying effect", as Stephen's dad told him a long long time ago. Stephen has achieved repeated success as an independent Inventor, including defending his intellectual property against Lego, Inc one of the largest toy companies in the world in federal court. The innovative packaging solution he brought to market is protected by more than 20 patents and received 15 industry awards, including two Edisons awards. His products have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. Collectively, his inventions and products have sold more than half a billion units and generated billions of dollars of revenue. inventRight, the coaching program he founded in 1999 has helped people in more than 65 countries license their product ideas. He explains how to take advantage of the power of open innovation on his popular YouTube channel InventRightTV and his articles for Forbes, Inc., and Entrepreneur online. In 2017, he cofounded Inventors Groups of America with the goal of educating and empowering Inventors and Inventing group leaders. He is also the cofounder of inventYes, a free program about product licensing for high school students worldwide. In 2019 he taught University of Newcastle in Australia students his 10 step strategy for licensing product ideas, originally published in his best selling book One Simple Idea: How to turn your dreams into a licensing gold mine. In 2020 Stephen became a founding member and on the board of US IP Alliance helping educate entrepreneurs and inventors on intellectual property. In 2021 Stephen was nominated for Mojo Nation 100. The 100 most influential figures working in toy and game design today. He is also the author of: One Simple Idea for Startups and Entrepreneurs, Sell Your Ideas With or Without a Patent, Become a Professional Inventor: The Insider’s Guide to Companies Looking for Ideas, and Licensing Ideas using Licensing Ideas Using LinkedIn: Ditch Cold Calling Forever! Today, Stephen is involved in licensing a new packaging innovation Fishbone Packaging, Inc that eliminates plastic rings on six packs of beverages which is endorsed by The Ocean Foundation.