Ep 72. Pleasant State | Combating Toxic Indoor Air Pollution, Creating a Consumer-Led Brand, Harnessing the Power of Deep Customer Research, and Utilising Equity Crowdfunding for Growth (Full Episode)
One Wild Ride with Pru Chapman
Release Date: 05/30/2023
Nala | Undies, Inclusivity & Viral Campaigns with founder Chloe de Winter | Ep 98
One Wild Ride with Pru Chapman
Chloe de Winter is the co-founder of Nala, a wildly better underwear brand that has gained a cult following for its comfortable and affordable bras and undies. Nala is dedicated to creating sustainable, stylish underwear that doesn't compromise on comfort or design. Using bio-based fabrics and ethical practices, the brand caters to all genders and sizes, empowering customers to feel confident, sexy, and supported daily. Before being the "bra lady," Chloe built a career as a physiotherapist and master Pilates instructor, founding the premium online platform, Go Chlo Pilates. ...
info_outline
Jessica Maguire | Science of the Nervous System, Embracing Awe, Nature’s Healing Power, Leading Through Co-Regulation, Shifting our Sense of Self with Jessica Maguire | Ep 97.
One Wild Ride with Pru Chapman
Jessica Maguire is an internationally published author, TEDx speaker, and leading nervous system educator who has impacted over 15,000 students worldwide. With a Master’s in Physiotherapy and nearly two decades of experience, Jessica has pioneered a global movement in nervous system education. Through her innovative approaches, Jessica provides clear, actionable tools that help her clients achieve lasting physical and emotional well-being. Specializing in simplifying complex neuroscience, she empowers individuals to address anxiety, chronic pain, and burnout. Her expertise includes...
info_outline
Wandering Folk | Journey of Art and Adventure, Sustainable Fabrics and Production, Maintaining A Creative Practice Amongst Business and Motherhood with Founder Sharnee Thorpe | Ep 96
One Wild Ride with Pru Chapman
Sharnee Thorpe is the creative entrepreneur and renowned print designer behind Byron Bay's beloved brand, Wandering Folk. As the founder, owner, and creative director, Sharnee's passion for creating premium picnic essentials has captivated adventure and art lovers worldwide. Her love for nature and exploration blossomed early, leading to a life enriched by global travels in cities like LA, Melbourne, and Sydney. These experiences, combined with her exceptional talent as a print designer, established her reputation as one of Australia’s most sought-after creatives. We take a deep dive into...
info_outline
Great Wrap | Securing Startup Funding, Tackling 150,000 Tonnes of Plastic Stretch Wrap, Becoming AFR Sustainability Leaders, Being Science & Technology Driven with Founder Julia Kay Ep 95.
One Wild Ride with Pru Chapman
Founded by Julia and Jordy Kay, Great Wrap is leading the charge with innovative solutions to tackle the staggering 150,000 tonnes of plastic stretch wrap dumped into our landfills annually. Recently awarded B Corp Certification and recognised with numerous awards including as a Category Innovator in the AFR Sustainability Leaders List Great Wrap stands at the forefront of sustainable change. With a background in architecture, Julia witnessed firsthand the alarming levels of waste in the construction industry, sparking her determination to make a difference. In 2019, she and Jordy co-founded...
info_outline
Jasmine Daly | Building Purpose-Driven Brands, Inspiring Community Engagement, Staying Motivated in Tough Times, Growing Ingrained Foundation | Ep 94.
One Wild Ride with Pru Chapman
Jasmin Daly is the Executive Director of Ingrained Foundation, a not-for-profit funding platform taking an interconnected and collaborative approach to improving social and environmental wellbeing. Based on Bundjalung Country (Northern NSW), Ingrained has donated over $2 million in the last 5 years to focus on resilience, well-being, inclusion, diversity, and social cohesion. Jaz herself is also a longstanding Northern Rivers community member, a mother, and a naturalist who’s happiest wandering in the bush or sliding along an uncrowded wave. Her career has danced across the not-for-profit,...
info_outline
Fluff | Growing a Global Skincare Brand, Beauty vs the Beauty Industry, Challenging Overconsumption, Celebrating Natural Beauty with Founder Erika Geraerts | Ep 93.
One Wild Ride with Pru Chapman
Erika Geraerts is the founder of cult beauty brand Fluff. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. Their products are all about keeping it simple: good for your skin, your thoughts, and the planet - while questioning the beauty industry and uncovering the hidden influences creating and reinforcing unrealistic beauty standards. Prior to creating Fluff Erika co-founded content agency Willow & Blake, which launched Frank Body,...
info_outline
The Dirt Company | Zero to 100,000 Customers, Cleaning up Laundry, Less is Best Approach, Unicorns vs Lemonade Stands, Creating Australia's First Circular Packaging Brand with Founder Frankie Layton | Ep 92.
One Wild Ride with Pru Chapman
Frankie Layton is the founder of The Dirt Company, Australia’s first circular packaging brand. Frankie’s passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017, The Dirt Company has gained 100,000+ customers and prevented over 75 tonnes of plastic waste through innovative laundry products in dispenser bottles replenished with reusable refill packs. Mentioned in Conversation: The fascinating origin story of The Dirt...
info_outline
The Ideas Bodega | Living a Creative Life, Generating New Ideas, Leading Creative Teams, Inspiring Innovation, Overcoming Creative Barriers with Founder Nicole Velik | Ep 91.
One Wild Ride with Pru Chapman
Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stints at Saatchi & Saatchi and KBP, Nicole has trained organizations worldwide, including big names like The United Nations, Nike, and Google. Her podcast, which soared to number one on the Apple Marketing charts upon launch, features interviews with...
info_outline
The Beautiful Bunch | Launching A Social Enterprise, Embracing Kindness in Business, Empowering Young Refugee Women, Building Inclusive Workplaces with Founder Jane Marx | Ep 90.
One Wild Ride with Pru Chapman
Jane Marx is a social entrepreneur committed to empowering marginalized women through meaningful employment. Amidst the pandemic, she founded The Beautiful Bunch, focusing on supporting young women from refugee backgrounds facing barriers to work. Join us for an honest discussion on the challenges and triumphs of launching and running a social enterprise, driven by passion and hustle rather than financial backing. Discover how Jane's journey exemplifies the power of using business for inclusive and sustainable change, proving that each of us holds the capacity to create opportunities for...
info_outline
Brooke Franklin | Lessons from Growing Lululemon, Cotton On & TOM Organic, 8-Step Framework To Scale Product Brand Growth, Key Differences Between Startups & Big Business, Managing Work with Kids | Ep 89.
One Wild Ride with Pru Chapman
Brooke is a powerhouse in the product industry. She spent six years helping scale lululemon, where she managed stores, led operations, and eventually oversaw $100 million in retail stores as the Australia/NZ Area Director. She went on to become the Country Manager of Cotton On managing over 200 stores and more than $250M in sales. From there she moved to General Manager at TOM Co, where she radically expanded their range and led the business to a successful sale. Brooke loves both big and small business, coaching startups and demonstrating her strategic scaling prowess. She's not just a...
info_outlineAmi Bateman is the CEO and Co-Founder of Pleasant State, an ethical home cleaning company, that makes non-toxic and zero-waste dissolvable cleaning bars. Australians spend almost two billion dollars each year on home and laundry products that are making us sick. Products such as cleaning agents, air fresheners, and plastic packaging that breaks down into inhalable microplastics, are major contributors to indoor air pollution that can lead to respiratory diseases, allergies, asthma, and even cancer.
Pleasant State has developed and manufactured Australia's very first just-add-water cleaning bars that are verified safe, non-toxic, scented with essential oils, they reduce transport emissions by 95%. They have over 1000 5-star reviews, are experiencing 60% month-on-month growth and are now in the homes of 20,000 Australians.
To date, they’ve stopped 150,000 plastic bottles from entering landfills, generated 75,000 liters of toxic-free cleaning solutions, and raised over $45,000 for charities
Mentioned in Conversation:
-
How eliminating harsh cleaning products and plastics from her life stopped 2 years of chronic headaches for Ami
-
The indoor air pollution problem that no-one is talking about despite Australians spending 90% of their time indoors
-
The deep customer research and analysis approach Ami took in creating Pleasant State
-
Designing, developing, and delivering a business through covid from her garage
-
Building the business on the B Corp certification process
-
The deep customer research approach Pleasant State has taken at every step of the journey
-
Embarking on an equity crowdfunding campaign will be used by Pleasant State to enter international markets, lock in major retail partnerships and scale its impact
Want to learn more?
To learn more about how our work and programs can support you come and say hi over at Owners Collective!
See Our Business Growth Programs Here
Links
Owners Collective Website
Owners Collective Instagram
Pru on LinkedIn