Building Relationships and Partnerships Through Traditional Marketing with Francisco Maia
The Veterinary Rehabilitation Podcast
Release Date: 08/26/2025
The Veterinary Rehabilitation Podcast
In this episode, Jana and Ané dive deep into the most common exercise mistakes in vet rehab and why communication can make or break your outcomes. She shares practical tips for clear, measurable exercise prescriptions, and reminds us how important it is to model the behaviour and environment we expect from our clients. We also explore exercise progression, the foundations of understanding and form, plus the power of luring, reward placement, and handler skill. Learn more about Jana Gams: Learn more about our free birthday webinars: Learn more about Paw Prosper's special...
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In this week's episode, Jessica joins Megan to talk about her journey into vet rehab and how she first started out within a GP practice. She shares practical tips and advice on integrating vet rehab into a clinic that doesn’t offer it yet. They then explore the pros and cons of starting a vet rehab practice in two ways: (1) growing slowly and expanding as finances allow, and (2) going all in with loans and purchasing all the equipment upfront. Learn more about Jessica Bunch: Learn more about our free birthday webinars: Learn more about Paw Prosper's special offer: Learn...
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Helen Nicholson, author of Networking for Introverts, joins Megan to share tips, advice, and fantastic pointers for Vetrehabbers who may feel that they are not good networkers. The reality is that introverts have a natural advantage when it comes to networking, and that the skills that make a good networker can be learnt and developed. Learn more about Helen Nicholson: Learn more about Helen's book: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups,...
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Cathy Erwin from Walkabout Harnesses joins Ané live to discuss assistive devices, such as slings, harnesses, and soft braces, and how they can improve quality of life, enhance owner compliance, and reduce owner overwhelm. She shares how these tools can offer meaningful alternatives to euthanasia or help delay it by extending an animal’s comfort and quality of life. Learn more about Cathy Erwin: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click...
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Claire joins Megan to discuss what it takes to grow a successful vet rehab practice. They dive into the common challenges that hold many practitioners back, from mindset to management, and Claire shares practical, actionable tips that can help you move forward with confidence. Learn more about Claire Pickens: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here:
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In this episode, Francisco and Megan explore how the marketing landscape is rapidly changing, and what that means for veterinary professionals. They discuss how client search behaviour is shifting, why blogs are making a comeback, and how answering simple questions on your website can boost your visibility with both AI tools and search engines. They also touch on building online authority, the rising influence of Google reviews and Reddit, and what you need to know about Meta flagging AI-generated content. Learn more about Francisco Maia: Get the Marketing Chat GPT Prompts...
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In this episode, Megan and Ané dive into ethical social media content creation for Vetrehabbers. They unpack copyright essentials, explore current social media trends, and examine the rise of edutainment. They also discuss how to create content that is both engaging and compliant, offering practical ways to elevate professionalism in your social media strategy without losing your unique voice. Download Free Ethical Posting Guidelines PDF: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar,...
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Does taping direction actually matter—or have we been assuming it does? In this Research Refresh, we dig into human-based studies to explore whether applying kinesiology tape from origin to insertion (or vice versa) truly facilitates or inhibits muscle function. We challenge long-held teachings about anchors, recoil, and muscle activation, and ask the big question: if the evidence in people is unclear, can we confidently apply the same assumptions to dogs and horses? Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about...
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Small changes can make a big difference. In this episode, canine conditioning specialist Anna Lee Sanders shares her top three, evidence-based tips for getting better results in rehab - practical strategies you can take into the clinic the very next day. Learn more about Anna Lee Sanders: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here:
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Movement doesn’t just come from muscles and joints. Fascia connects, supports, and communicates through every system of the body. Tuulia Luomala will reveal how fascia-focused therapies can unlock new potential in rehab, helping us see movement (and patients) in a whole new way. Learn more about Tuulia Luomala: Learn more about Paw Prosper's special offer: Learn more about Paw Prosper: To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here:
info_outlineIn this episode, Ane and Francisco talk about the effectiveness of traditional marketing for veterinary rehabilitation therapists, emphasizing the importance of relationship-building and strategic partnerships. From veterinary referrals to collaborations with local pet businesses and community involvement, they break down practical ways to grow your visibility and build client trust. They also discuss how internal marketing, word-of-mouth, and genuine connection can drive long-term success. Francisco Maia has created a fantastic PDF filled with valuable insights and an exclusive special offer just for you! You can download it with the link below.
Learn more about Francisco Maia's PDF and special offer here: https://www.thek9pt.com/vet-rehab-podcast/
Find out more about the Vet Rehab Summit: https://vetrehabsummit.com/
Learn more about Paw Prosper's special offer: https://pawprosper.com/OPH
Learn more about Paw Prosper: https://pawprosper.com/
To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast