Ep 004 | Aaron Franzen: The Art of Selling Spray Foam
On Ratio: The Business of Spray Foam
Release Date: 07/01/2020
Ep 015 | Huntsman Building Solutions: The ISO Shortage and the Future of Spray Foam
On Ratio: The Business of Spray Foam
Simon Baker and Doug Brady of Hunstman Building Solutions discuss the ISO shortage and global supply chain. We also talk about evolving foam tech, housing starts, building codes, and how all this will drive more demand for spray foam in the future.
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Ep 014 | How the Spray Foam Coalition is Advocating for the Contractor
On Ratio: The Business of Spray Foam
Joining us today is Lee Salamone and Stephen Wieroniey of the Center for the Polyurethane Industry (CPI). Contractors will learn what CPI can do for their business and how they can leverage and learn from the efforts of the Spray Foam Coalition
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Ep 013 | Bonus Episode: 2021 Spray Foam World Wide Event
On Ratio: The Business of Spray Foam
This episode brings you to the 2021 Spray Foam World Wide event in Fort Worth, Texas. John Manning and Courtney Beall of Graco chat with spray foam contractors Josh McCoy, Ron Fetzer, Eric Gladson, and Mike Callahan about what SFWW means to them.
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Ep 012 | Mike Callahan: A Crash Course in Spray Foam
On Ratio: The Business of Spray Foam
Eight years ago, Mike Callahan thought spray foam was only in cans. Today, he runs Callahan Foam Insulation, an SPFA Excellence Award-winning business. In this episode, Mike talks about his crash course in foam, and what he's learned along the way.
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Ep 011 | Rick Duncan: Why SPFA Membership is a Badge of Honor
On Ratio: The Business of Spray Foam
The new executive director of the SPFA, Rick Duncan, shares what the SPFA does to advocate for contractors. He also talks about some new resources coming to sprayfoam.org to make it easier for potential customers to find qualified contractors.
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Ep 010 | Nate Millman: Working Overtime to Build Your Reputation
On Ratio: The Business of Spray Foam
Sub Zero Foam was founded by Nate Millman, who left his spray foam job to start his own foam business. Nate has since established a solid reputation built upon hard work, quality, and attention to detail, all of which Nate covers in this episode.
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Ep 009 | Chris Bryntesen: Spray Foam Rig Building Success with CJ Spray
On Ratio: The Business of Spray Foam
Chris Bryntesen, President/CEO of CJ Spray, is an expert on building best-in-class spray foam rigs. In this episode, we cover nearly every spray foam rig building topic including layout, power, wall space, A/C size, payload, storage, and more.
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Ep 008 | Chris Curry: Stop Bidding, Start Selling
On Ratio: The Business of Spray Foam
Along with his brothers, Chris Curry co-founded All Florida Insulation. In this episode, Chris shares some invaluable sales techniques. His approach focuses on the needs of the customer, building relationships and trust, and delivering on promises.
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Ep 007 | CR Herro: Life Built Better with Spray Foam
On Ratio: The Business of Spray Foam
As the VP of Innovation at Meritage Homes, CR Herro is no stranger to being at the forefront of building science. CR is a long-time advocate of spray foam and continues to educate on the efficiency and comfort it brings to Meritage-built homes.
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Ep 006 | Josh Cotner: Spray Foam Insurance
On Ratio: The Business of Spray Foam
With 15 years in the industry, Josh has seen it all, especially when it comes to spray foam insurance. In this episode, you’ll learn all about what you need to know to protect yourself, your employees, your customers, and your company.
info_outlineAaron Franzen’s background runs deep in the insulation industry. From installer and mechanic to owning his own spray rig, all the way to his current position as Spray Foam Equipment Manager at IDI Distributors. In this episode, Aaron talks about various techniques for selling spray foam without talking about features and benefits; using stories, testimonials, and relating to the customer. When done correctly, selling can be an art form that can overcome price by focusing on the human element.