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Using a Customized Outsourced Sales Team to Achieve BIG Scale with Dina Coker

CEO Coaching International Podcast

Release Date: 12/03/2024

The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy show art The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy

CEO Coaching International Podcast

Guest:  Kevin Roy, a pioneer in digital marketing and the co-founder and CEO of GreenBanana SEO, a three-time member of the Inc. 5,000 Fastest-Growing Companies list. Overview: If your digital marketing strategy is still focused on improving your company's SEO rankings, you're playing an outdated game. To get BIG in 2026, your company has to be the answer to the questions that customers are asking AI. On today's show, Kevin Roy explains how the rise of AI and large language models like ChatGPT, Gemini, and Claude is transforming the way businesses attract leads, build demand, and Make BIG...

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Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery show art Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery

CEO Coaching International Podcast

Guest: Dr. Mario Simon, a coach at CEO Coaching International. Mario is a transformational leader who has a global track record of building companies and helping CEOs unlock breakthrough growth and cultural impact. Quick Background:    If you want to 10X your company, start by 10Xing the one indispensable resource that drives everything: the CEO. Your company's culture, its growth trajectory, its resilience, its ability to pivot, its attractiveness to top talent and potential buyers, and ultimately, its legacy, are all a reflection of you. Learning to lead from "the inside out" can help...

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David Desharnais On Driving Your Company from Stagnation to Breakout Growth show art David Desharnais On Driving Your Company from Stagnation to Breakout Growth

CEO Coaching International Podcast

Guest: David Desharnais, a coach at CEO Coaching International. David  is a high-impact technology CEO and enterprise operator with over 25 years of experience leading organizations through scale, transformation, and value creation across more than 20 industries. Quick Background:   Companies don't stall because their industries are stalling, or because of tariffs, or because of AI. They slow down because the CEO doesn't have a plan to maintain growth through the good and the bad.  When your dashboards start blinking red, you need to find ways to plug your company into a broader...

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Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy show art Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy

CEO Coaching International Podcast

Guest: Greg Solomon, a coach at CEO Coaching International.  Greg is a former CEO who led McDonald's South Africa for 14 years. He quadrupled the size of the business and added 300-plus new restaurants while navigating three ownership transitions, a flat economy, riots, and a global pandemic. Quick Background:   Scaling a business isn't just about growth. It's about evolving your systems, your people, and yourself as a leader so that you can keep pace with the opportunities in front of you and create some new opportunities along the way. On today's show, Greg Solomon explains his...

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Michael J. Slater on How to Michael J. Slater on How to "Dream Backwards" and Realize Your Vision of BIG

CEO Coaching International Podcast

Guest: Michael J. Slater, a coach at CEO Coaching International.  Michael is a longtime YPO member who co-founded and served as the CEO of Nik Software, an international software startup in digital photography that he co-founded and led to a $200M+ valuation before ultimately selling to Google. Quick Background:  Every great company begins with a dream. But turning that dream into a reality requires more than just vision. It requires a defined process and an inspired team that rallies the whole company around the leader's BIG goals.  On today's show, Michael J. Slater explains how his...

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Sasha Kelberg: You Are Not Your Business — And That’s How You Scale Faster show art Sasha Kelberg: You Are Not Your Business — And That’s How You Scale Faster

CEO Coaching International Podcast

Guest: Sasha Kelberg, a coach at CEO Coaching International. Sasha is a Wharton-trained entrepreneur, CEO, and strategic advisor with over two decades of experience building, scaling, and exiting high-tech manufacturing and export businesses. He has led teams from lab concept to global scale with a leadership style grounded in accountability, continuous improvement, and values-based culture. Quick Background:  It's impossible to lead your business with clarity if your identity is fused with your business. And it's impossible to achieve meaningful scale if your connection to the business is...

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CEO Coaching International Podcast

Guest: Rod Reynolds, a coach at CEO Coaching International. Rod is a seasoned global executive and three-time CEO who's led major operations across Canada, the UK, and Asia Pacific. Rod is also a world-class endurance athlete. He has completed over 15 Ironman and Ironman 70.3 events, including two World Championships. He represented Canada at the 2024 World Triathlon Championships. Rod also participates in long distance (up to 100 miles) mountain trail running races. Quick Background: Every elite organization is powered by talent, especially in the CEO's chair. But talent alone won't get your...

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Scott White on Harnessing the CEO’s Superpower of Perspective show art Scott White on Harnessing the CEO’s Superpower of Perspective

CEO Coaching International Podcast

Guest: Scott White, a coach at CEO Coaching International.  Scott is a seasoned CEO, Chairman, and entrepreneur with over 25 years of experience building and leading high-growth companies in the real estate and finance industries. He is also a bestselling author and a sought-after motivational speaker on happiness, positivity, and performance culture. His insights help executives build thriving teams, enhance workplace fulfillment, and unlock their personal and professional potential. Quick Background: At the start of every day, CEOs have a choice. They can bring all their personal and...

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Brenda Jacobsen and Andy Harris on How STS Capital Helps CEOs Make BIG Exits Happen show art Brenda Jacobsen and Andy Harris on How STS Capital Helps CEOs Make BIG Exits Happen

CEO Coaching International Podcast

Guest: Brenda Jacobsen and Andy Harris, Managing Directors at STS Capital Partners, where they guide entrepreneurs and CEOs through the intricate and often emotional journey of selling their businesses. Overview: Selling your business may be the single most important financial event of your life. And the process is far more complex, emotional, and impactful than most CEOs realize. CEOs who truly care about the businesses they built need to find more than just the right fit for a sale. They need to work through a strategic process that will maximize the company's value, protect their teams, and...

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Classic Episode: These CEO Coaches Literally Wrote the Book on Making BIG Happen show art Classic Episode: These CEO Coaches Literally Wrote the Book on Making BIG Happen

CEO Coaching International Podcast

Guests: CEO Coaching International's Mark Moses, Don Schiavone, Craig Coleman, and Christopher Larkins. Quick Background: CEOs who want to get to BIG need to answer four questions: What do you want? How do you get what you want? What could stand in the way of you getting what you want? How do you hold yourself accountable? If you combine specific answers with actionable strategy, then tariffs, AI, new competitors, and new disruptions are nothing more than manageable variables. And while other companies "wait and see," you'll be making consistent progress toward your BIG goals.  On this...

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Guest: Dina Coker, the founder and CEO of Akcel Partners, a groundbreaking company that specializes in providing outsourced sales talent that is tailored to meet the specific challenges of its clients.

Overview: Making BIG Happen requires a sales strategy that's innovative, adaptable, and capable of sustaining scale. But sales isn't a core competency at all firms -- especially start-ups and companies that are laser-focused on product development. Outsourcing can give CEOs quick access to a world-class sales team while their company keeps doing what it does best. 

On today's show, Dina Coker explains how she deploys outsourced sales teams that complement or replace traditional in-house structures. She also discusses the critical moments when CEOs should consider leveraging outsourced sales talent and the key strategies for turning sales into a BIG advantage.