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AI Integration for CEOs: Avoid the Hype and Build a Real Competitive Edge with Brian Mergelas

CEO Coaching International Podcast

Release Date: 02/18/2025

Why a Why a "Healthy" CEO Is the New Competitive Advantage with Dr. Jeff Graham

CEO Coaching International Podcast

Guest: Dr. Jeff Graham, a physician and the Chief Medical Officer at Wild Health, where he works with high performers to help them extend not just their lifespan but their healthspan as well. Overview: If you ran your business the way many CEOs manage their health, you’d have to call an emergency board meeting immediately. The same successful CEOs who lead with precise data and dashboards often rely on "gut feel" when it comes to their own biology. Or, worse, they brush aside stress, exhaustion, and that funny feeling in their chest as just part of the job.  On today’s show, Dr. Jeff...

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The CEO’s Guide to Strategic Risk Management and Protecting Valuation with Integrated Insurance Solutions Founder Trey Mauck show art The CEO’s Guide to Strategic Risk Management and Protecting Valuation with Integrated Insurance Solutions Founder Trey Mauck

CEO Coaching International Podcast

Guest:  Trey Mauck, founder and CEO of Integrated Insurance Solutions, one of the top one hundred insurance agencies in the United States. Overview: The BIGGEST danger to a company's enterprise value isn't bad strategy. It's unmanaged risk hiding in plain sight. CEOs who view insurance as a "Nice to Have" need to look beyond the line item and start integrating risk management into their long-term growth plans. On today’s show, Trey Mauck discusses how strategic risk management protects valuation, reduces disruption, and can become a competitive advantage on the way to Making BIG Happen.

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Your Multi-Million Dollar Liquidity Event is Coming, Here's What You Should Do with Saman Samii and Mitch Slater of UBS Wealth Management show art Your Multi-Million Dollar Liquidity Event is Coming, Here's What You Should Do with Saman Samii and Mitch Slater of UBS Wealth Management

CEO Coaching International Podcast

Guest:  Saman Samii and Mitch Slater  from UBS Wealth Management. Saman and Mitch have guided founders through countless liquidity events and helped them navigate one of the most emotionally charged transitions in business: from business owner to living off the proceeds after your BIG exit. Overview: Sometimes in the life of an entrepreneur, Making BIG Happen is the easy part. Years of meticulous planning and exceptional leadership bring their company to a successful sale. But then they realize that they haven't put the same level of preparation into what happens after the transaction...

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The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy show art The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy

CEO Coaching International Podcast

Guest:  Kevin Roy, a pioneer in digital marketing and the co-founder and CEO of GreenBanana SEO, a three-time member of the Inc. 5,000 Fastest-Growing Companies list. Overview: If your digital marketing strategy is still focused on improving your company's SEO rankings, you're playing an outdated game. To get BIG in 2026, your company has to be the answer to the questions that customers are asking AI. On today's show, Kevin Roy explains how the rise of AI and large language models like ChatGPT, Gemini, and Claude is transforming the way businesses attract leads, build demand, and Make BIG...

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Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery show art Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery

CEO Coaching International Podcast

Guest: Dr. Mario Simon, a coach at CEO Coaching International. Mario is a transformational leader who has a global track record of building companies and helping CEOs unlock breakthrough growth and cultural impact. Quick Background:    If you want to 10X your company, start by 10Xing the one indispensable resource that drives everything: the CEO. Your company's culture, its growth trajectory, its resilience, its ability to pivot, its attractiveness to top talent and potential buyers, and ultimately, its legacy, are all a reflection of you. Learning to lead from "the inside out" can help...

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David Desharnais On Driving Your Company from Stagnation to Breakout Growth show art David Desharnais On Driving Your Company from Stagnation to Breakout Growth

CEO Coaching International Podcast

Guest: David Desharnais, a coach at CEO Coaching International. David  is a high-impact technology CEO and enterprise operator with over 25 years of experience leading organizations through scale, transformation, and value creation across more than 20 industries. Quick Background:   Companies don't stall because their industries are stalling, or because of tariffs, or because of AI. They slow down because the CEO doesn't have a plan to maintain growth through the good and the bad.  When your dashboards start blinking red, you need to find ways to plug your company into a broader...

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Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy show art Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy

CEO Coaching International Podcast

Guest: Greg Solomon, a coach at CEO Coaching International.  Greg is a former CEO who led McDonald's South Africa for 14 years. He quadrupled the size of the business and added 300-plus new restaurants while navigating three ownership transitions, a flat economy, riots, and a global pandemic. Quick Background:   Scaling a business isn't just about growth. It's about evolving your systems, your people, and yourself as a leader so that you can keep pace with the opportunities in front of you and create some new opportunities along the way. On today's show, Greg Solomon explains his...

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Michael J. Slater on How to Michael J. Slater on How to "Dream Backwards" and Realize Your Vision of BIG

CEO Coaching International Podcast

Guest: Michael J. Slater, a coach at CEO Coaching International.  Michael is a longtime YPO member who co-founded and served as the CEO of Nik Software, an international software startup in digital photography that he co-founded and led to a $200M+ valuation before ultimately selling to Google. Quick Background:  Every great company begins with a dream. But turning that dream into a reality requires more than just vision. It requires a defined process and an inspired team that rallies the whole company around the leader's BIG goals.  On today's show, Michael J. Slater explains how his...

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Sasha Kelberg: You Are Not Your Business — And That’s How You Scale Faster show art Sasha Kelberg: You Are Not Your Business — And That’s How You Scale Faster

CEO Coaching International Podcast

Guest: Sasha Kelberg, a coach at CEO Coaching International. Sasha is a Wharton-trained entrepreneur, CEO, and strategic advisor with over two decades of experience building, scaling, and exiting high-tech manufacturing and export businesses. He has led teams from lab concept to global scale with a leadership style grounded in accountability, continuous improvement, and values-based culture. Quick Background:  It's impossible to lead your business with clarity if your identity is fused with your business. And it's impossible to achieve meaningful scale if your connection to the business is...

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Rod Reynolds on Building a High-Performance Team That Delivers BIG Results show art Rod Reynolds on Building a High-Performance Team That Delivers BIG Results

CEO Coaching International Podcast

Guest: Rod Reynolds, a coach at CEO Coaching International. Rod is a seasoned global executive and three-time CEO who's led major operations across Canada, the UK, and Asia Pacific. Rod is also a world-class endurance athlete. He has completed over 15 Ironman and Ironman 70.3 events, including two World Championships. He represented Canada at the 2024 World Triathlon Championships. Rod also participates in long distance (up to 100 miles) mountain trail running races. Quick Background: Every elite organization is powered by talent, especially in the CEO's chair. But talent alone won't get your...

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More Episodes

Guest: Brian Mergelas, a coach at CEO Coaching International.  Brian is an accomplished leader with over 25 years of experience in driving growth, innovation, and operational excellence for global technology companies and startups.

Quick Background: As AI usage becomes more and more mainstream, companies that didn't have the foresight to include an AI road map in their last few annual planning sessions are scrambling onto the bandwagon. But if your company is in catch-up mode, you'll never gain ground in this rapidly evolving space without a plan for analyzing your options, building up your infrastructure, and streamlining integration.

On today's show, Brian Mergelas  explains how leaders can use AI to unlock value in their businesses. Brian shares his insights on developing an AI strategy, navigating its challenges, and its potential to revolutionize industries, including yours. We also explore practical examples of leveraging AI for process improvements, innovation, and decision-making to Make BIG Happen.