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How Joanne Starkman Built a Profitable, Purpose-Driven Company Without Compromising Values

CEO Coaching International Podcast

Release Date: 04/29/2025

Classic Episode: Dan Smytka On How to Expand Your Profit Margins During Tough Times show art Classic Episode: Dan Smytka On How to Expand Your Profit Margins During Tough Times

CEO Coaching International Podcast

Guest: Dan Smytka, a coach at CEO Coaching International. Dan has global expertise in growing and leading multibillion-dollar businesses with marquee brands such as General Electric, Carrier, and Goodyear Tire and Rubber. Dan has also led businesses in Asia and Europe where he cultivated a reputation for generating profitable growth, building high-performance collaborative executive teams, and executing strategies to expand profit margins and deliver sustainable results. Quick Background: CEOs started 2025 with a long list of unknowns ranging from AI and interest rates to tariff turbulence and...

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How Mo Said Transformed from Creative Genius to CEO of a Top Ad Agency show art How Mo Said Transformed from Creative Genius to CEO of a Top Ad Agency

CEO Coaching International Podcast

Guest: Mo Said, the Founder & CEO of Mojo Supermarket, a powerhouse advertising agency that's been named Small Agency of the Year, Strategy Team of the Year, and one of the Best Places to Work. Overview: Growing and managing a BIG business is an art. For many CEOs, high-level leadership is also a journey of self-discovery. Find that perfect harmony between all your skills and passions and Making BIG Happen will be that much more fulfilling.  On today's show, Mo Said discusses how he resolved the tensions between the artist he wanted to be and the CEO his business needed. He also...

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Byron Carlock on the Key Real Estate Trends Shaping How We Live, Work, and Win BIG show art Byron Carlock on the Key Real Estate Trends Shaping How We Live, Work, and Win BIG

CEO Coaching International Podcast

Guest: Byron Carlock, a coach at CEO Coaching International. Byron is a distinguished real estate executive with 38 years of experience that spans the full real estate lifecycle from strategy to execution. Quick Background: COVID, WFH, NIMBYs, and YIMBYs were already accelerating changes to how and where we work and live. Now leaders in the real estate sector are also contending with major political hurdles, higher interest rates, and inflated costs across the board.   But there are also BIG opportunities in real estate for CEOs who know how to spot value and serve the needs of customers...

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Breaking Through Stereotypes and Bringing Out the Best in Gen Z Workers with Kyle Karnes show art Breaking Through Stereotypes and Bringing Out the Best in Gen Z Workers with Kyle Karnes

CEO Coaching International Podcast

Guest: Kyle Karnes, a coach at CEO Coaching International.   Quick Background: If you're skipping over Gen Z workers because you "don't want to deal with them," you're letting stereotypes and social media memes cloud your judgment. Gen Z is mission-driven and tech-savvy, and they crave strong leadership that can teach them how to channel their passions into Making BIG Happen.  On today's show, Kyle Karnes explains why Gen Z may be the most misunderstood and undervalued generation in the workforce and shares best practices for hiring and developing your company's next wave of talent.

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How To Build a Go-To-Market Value Chain to Drive BIG Growth with Brett Jackson show art How To Build a Go-To-Market Value Chain to Drive BIG Growth with Brett Jackson

CEO Coaching International Podcast

Guest: Brett Jackson, a coach at CEO Coaching International.  Brett is a seven-time CEO, and two-time COO with 35 years of experience leading software and SaaS companies through scale-ups, pivots, and turnarounds. Before he became a CEO, Brett built deep go-to-market expertise as a VP in product sales and marketing. Quick Background: You can't always blame sales and marketing when your sales are trending in the wrong direction. And sales and marketing can't always blame each other. Great leaders push their teams to look below the surface and also take in the BIG picture to repair deeper...

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How Successful CEOs Lead Through the Messy Middle and Scale Stronger with Matt Dunie show art How Successful CEOs Lead Through the Messy Middle and Scale Stronger with Matt Dunie

CEO Coaching International Podcast

Guest: Matt Dunie, a coach at CEO Coaching International. Matt  has founded or co-founded four companies and served as CEO or President five times across the information services and SaaS sectors. He's led businesses ranging from startups to enterprises approaching $400 million in revenue, and he's executed more than 20 acquisitions and exits. Quick Background: Successful startups and small businesses eventually reach a place where complexity starts to stall growth. It's at this early turning point that the CEO has to take their leadership up a notch and make the tough decisions that will...

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How Joanne Starkman Built a Profitable, Purpose-Driven Company Without Compromising Values show art How Joanne Starkman Built a Profitable, Purpose-Driven Company Without Compromising Values

CEO Coaching International Podcast

Guest: Joanne Starkman, the co-founder of Innersense Organic Beauty, a clean hair care brand that she launched with her husband Greg. Overview: All successful CEOs pour their hearts into their businesses. But a company that truly lives and breathes your mission can be as BIG as it is rewarding and impactful.  On today's show, Joanne Starkman discusses how her deeply personal mission to create non-toxic, high-performing hair care products has grown into a category-defining brand that's beloved by salons, stylists, and customers across the country.

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Life After the Exit: Rick Stern on Selling His $180M Company and Building His Next Startup Smarter show art Life After the Exit: Rick Stern on Selling His $180M Company and Building His Next Startup Smarter

CEO Coaching International Podcast

Guest: Rick Stern,  the CEO and founder of Stern Recruiting. Rick is also the former founder and CEO of Nitel, which is a telecom company that he bootstrapped from zero to $180 million in revenue over two decades before he exited through a private equity transaction. Overview: Now what? That's the question high-performing CEOs ask themselves after they've reached any major milestone. But after selling your business or retiring, you can't just walk back into the c-suite and raise the bar a little higher. And even if you set your sights on a new endeavor, leaving behind a company that you've...

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How Accurate Weather Forecasting Drives Profits AND Saves Lives with AccuWeather's Dr. Joel Myers show art How Accurate Weather Forecasting Drives Profits AND Saves Lives with AccuWeather's Dr. Joel Myers

CEO Coaching International Podcast

Guest: Dr. Joel Myers,  the Founder and Executive Chairman of AccuWeather. Dr. Myers is considered the father of modern commercial meteorology. Overview: CEOs often feel like they're making "life and death" business decisions. But, as we saw during the pandemic, when the safety of your customers and employees is at stake, CEOs need reliable data that will help them adapt to the facts on the ground quickly and lead decisively.  On today's show, Dr. Joel Myers  explains how technology, including AI and predictive analytics, is shaping the future of weather forecasting and how businesses...

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CEO Coaching International Podcast

Guest: Don Yaeger,  a Hall of Fame keynote speaker, a business leadership coach, and a 12-time New York Times best-selling author. Don is the host of the highly rated Corporate Competitor Podcast and National Geographic's Storyteller in Residence. He's also a longtime associate editor for Sports Illustrated and one of America's premier thought leaders on storytelling, leadership, and greatness. Overview: Your company's tech stack needs AI integration. But stories are like software for the brain.  Once you've uploaded them, they can be recalled and replayed to inspire action in your...

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More Episodes

Guest: Joanne Starkman, the co-founder of Innersense Organic Beauty, a clean hair care brand that she launched with her husband Greg.

Overview: All successful CEOs pour their hearts into their businesses. But a company that truly lives and breathes your mission can be as BIG as it is rewarding and impactful. 

On today's show, Joanne Starkman discusses how her deeply personal mission to create non-toxic, high-performing hair care products has grown into a category-defining brand that's beloved by salons, stylists, and customers across the country.