Classic Episode: Ken Eissing on 6 Ways the CEO Can Generate BIG Sales
CEO Coaching International Podcast
Release Date: 07/29/2025
Pushing the Possible: How to Drive Exponential Growth in a PE-Backed Firm with Peter Platten
CEO Coaching International Podcast
Guest: Peter Platten, Chief Revenue Officer of Protos Security. Peter joined the company in 2020 and has helped lead its transformation from a $150 million organization to a $750 million revenue firm today. Overview: Private equity doesn't reward incremental thinking. It rewards leaders who can scale under pressure, build systems that outperform, and push past what most teams believe is possible to Make BIG Happen. On today's show, Peter Platten explains his four-move framework to grow fast in a private equity environment. He also discusses how to build teams that overshoot goals instead...
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Is Your CFO Actually a "CF-No"? How to Find True Strategic Financial Leadership with Jerry Vance and Scott Crawford
CEO Coaching International Podcast
Guests: Jerry Vance, the Founder and Managing Partner of Preferred CFO, and Scott Crawford, a Partner at Preferred CFO focused on client prioritization and new business development. Overview: A CEO who's led their company past the "I'll Do Everything" stage needs a true financial strategist at their side to stop surviving and start scaling. But the CEO also needs clarity on what kind of financial expertise their company truly needs at various stages of growth. Paying a full-time CFO to act like a glorified bookkeeper isn't going to accelerate your trajectory. And a "CF-No" who builds a moat...
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Why You Need a Data Strategy to Anchor Your AI Strategy with Tim Kreytak and Jason Breazeale
CEO Coaching International Podcast
Guests: Tim Kreytak, CEO and Co-Founder of Ironside, one of North America's leading analytics and data consulting firms and a multiple Inc. 5000 honoree. Jason Breazeale, Vice President of Technology at Burn Boot Camp, a rapidly growing fitness franchise with nearly 400 locations. Overview: Yes, your company needs to be using AI. But before you start buying subscriptions and upgrading your tech stack, you need to understand what actually drives successful AI integrations: a bedrock of solid data. Without clean, accessible, and trusted data, even the most advanced AI tools will fail to deliver...
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Jose Vergara on Why AI is a Leadership Challenge, Not Just a Technology Project
CEO Coaching International Podcast
Guest: Jose Vergara, a coach at CEO Coaching International. Jose is a seasoned CEO, president, and operator with deep experience leading organizations across public companies, private equity-backed businesses, family-owned firms, founder-led companies, and partner-owned enterprises. Quick Background: If AI was just a technical problem, the solutions would be simple. Upgrade your tech stack. Hire the best AI experts. Buy more bandwidth. But the true challenge of AI is how it challenges leadership. CEOs who feel the need to "do something" often sacrifice identity and trust for speed. And in...
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Randy Wootton Shares the Hard-Earned Secrets of Successful CEOs
CEO Coaching International Podcast
Guest: Randy Wootton, a coach at CEO Coaching International. Randy is a seasoned executive, board member, and advisor with more than two decades of experience leading companies through strategic inflection points, turnarounds, and technology shifts. Randy served 8 years in the Navy before taking senior leadership roles at companies including Microsoft and Salesforce, and working as the CEO of public and private equity-backed companies including Rocket Fuel. Quick Background: No one pauses your climb up the corporate ladder to teach you how to be a great CEO. And yet, once you do earn the BIG...
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Why a "Healthy" CEO Is the New Competitive Advantage with Dr. Jeff Graham
CEO Coaching International Podcast
Guest: Dr. Jeff Graham, a physician and the Chief Medical Officer at Wild Health, where he works with high performers to help them extend not just their lifespan but their healthspan as well. Overview: If you ran your business the way many CEOs manage their health, you’d have to call an emergency board meeting immediately. The same successful CEOs who lead with precise data and dashboards often rely on "gut feel" when it comes to their own biology. Or, worse, they brush aside stress, exhaustion, and that funny feeling in their chest as just part of the job. On today’s show, Dr. Jeff...
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The CEO’s Guide to Strategic Risk Management and Protecting Valuation with Integrated Insurance Solutions Founder Trey Mauck
CEO Coaching International Podcast
Guest: Trey Mauck, founder and CEO of Integrated Insurance Solutions, one of the top one hundred insurance agencies in the United States. Overview: The BIGGEST danger to a company's enterprise value isn't bad strategy. It's unmanaged risk hiding in plain sight. CEOs who view insurance as a "Nice to Have" need to look beyond the line item and start integrating risk management into their long-term growth plans. On today’s show, Trey Mauck discusses how strategic risk management protects valuation, reduces disruption, and can become a competitive advantage on the way to Making BIG Happen.
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Your Multi-Million Dollar Liquidity Event is Coming, Here's What You Should Do with Saman Samii and Mitch Slater of UBS Wealth Management
CEO Coaching International Podcast
Guest: Saman Samii and Mitch Slater from UBS Wealth Management. Saman and Mitch have guided founders through countless liquidity events and helped them navigate one of the most emotionally charged transitions in business: from business owner to living off the proceeds after your BIG exit. Overview: Sometimes in the life of an entrepreneur, Making BIG Happen is the easy part. Years of meticulous planning and exceptional leadership bring their company to a successful sale. But then they realize that they haven't put the same level of preparation into what happens after the transaction...
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The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy
CEO Coaching International Podcast
Guest: Kevin Roy, a pioneer in digital marketing and the co-founder and CEO of GreenBanana SEO, a three-time member of the Inc. 5,000 Fastest-Growing Companies list. Overview: If your digital marketing strategy is still focused on improving your company's SEO rankings, you're playing an outdated game. To get BIG in 2026, your company has to be the answer to the questions that customers are asking AI. On today's show, Kevin Roy explains how the rise of AI and large language models like ChatGPT, Gemini, and Claude is transforming the way businesses attract leads, build demand, and Make BIG...
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Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery
CEO Coaching International Podcast
Guest: Dr. Mario Simon, a coach at CEO Coaching International. Mario is a transformational leader who has a global track record of building companies and helping CEOs unlock breakthrough growth and cultural impact. Quick Background: If you want to 10X your company, start by 10Xing the one indispensable resource that drives everything: the CEO. Your company's culture, its growth trajectory, its resilience, its ability to pivot, its attractiveness to top talent and potential buyers, and ultimately, its legacy, are all a reflection of you. Learning to lead from "the inside out" can help...
info_outlineGuest: Ken Eissing, a coach at CEO Coaching International. Ken has served as President, COO, General Manager, or Advisor in the Technology, Media, Telecom, and BPO Financial Services industries in public and private entities ranging from Fortune 100 to less than $20 million businesses.
Quick Background: Is your sales team consistently clearing the bar, month after month?
Great. Then it's time to raise the bar.
Left to their own devices, even the best salespeople will take the path of least resistance to hitting their targets and getting paid. This misalignment between what's good for your people and what's good for the business will eventually lead to a plateau -- and that's the last place you want to be with competition rising, tariffs looming, and AI disrupting.
The CEO needs to keep every piece of the sales process -- from what you're selling to the quality of the team doing the selling -- on an upward trajectory that drives the whole company towards its long-term goals.
On this classic episode, Ken Eissing discusses six ways CEOs can assemble, manage, and motivate a top sales team that will drive fast growth and Make BIG Happen.