Episode 84: Maury Rogow: Every Corporation Will Have A Metaverse Strategy
Release Date: 11/19/2021
Episode 99: David Greenberg on Decision-making in Volatile Markets
OODAcast
While the OODA Loop was been heralded in the domain of conflict, we often find the concept in business and there is no greater business analogy to dogfighting that David Greenberg's experience as a trader on the floor of the world's largest physical commodities exchange. David's job required rapid decision making based on constantly changing information and the mental fortitude to move onto the next decision and rapidly learn from both successes and mistakes. In addition to his work as a trader, David also guided the New York Mercantile Exchange (NYMEX) through its largest period of growth and...
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Episode 98: John Spencer on Connected Soldiers and the Future of Conflict
OODAcast
John Spencer is a writer, thinker, speaker scholar who currently serves as the Chair of Urban Warfare Studies at the US Military Academy. He brings the experience of a veteran who has led in combat to his work, and in his latest book, Connected Soldiers, also provides insights from his time as a stay at home parent as his wife deployed. His analysis of connectivity and ints impact from multiple angles makes his book a very well rounded examination of how the Internet age is transforming how nations go to war. In this OODAcast we discuss the book as well as John's career and insights he has for...
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Episode 97: Duyane Norman on Disrupting the CIA to Deal with Emerging Threats
OODAcast
Duyane Norman spent nearly 30 years in the CIA with three Chief of Station and multiple other tours in a variety of interesting geographies and also had a focus on technology issues serving as Deputy Director of the Office of Technical Service within CIA’s Directorate of Science and Technology, and as a member of the CIA Counterterrorism Center’s Incident Response Team. Duyane established a reputation as an innovator and a disruptor looking for ways for the intelligence services to flourish given the fast pace of technological change and the dynamic threats emerging on the global...
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Episode 96: First Federal CISO Greg Touhill on Advanced Cybersecurity by Design
OODAcast
Greg Touhill is one of the nation’s premier cybersecurity, information technology and risk management leaders. As an Air Force officer he led technology efforts in some of our nation's most demanding organizations including combatant commands during time of war. He is an accomplished speaker and author and business executive and also served as our nation's first Chief Information Security Officer (CISO). Touhill is currently the director of the Carnegie Mellon University Software Engineering Institute's CERT Division. In this capacity he leads one of the most highly regarded organizations in...
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Episode 95: Former Tenable CEO Ron Gula Applies a Hacker Mindset to Investing, Public Awareness, and Philanthropy
OODAcast
In this OODAcast, we interview Ron Gula, co-founder and CEO of the highly successful Tenable Security(NASDAQ:TENB) and currently President of Gula Tech Adventures. Ron has a long history in the cybersecurity field that includes starting his career as an NSA hacker and then transitioning into an entrepreneur responsible for multiple innovations in the market and several successful companies. Ron remains a hacker at heart, and currently focuses his energy on investing in and mentoring emerging companies, improving public awareness on cybersecurity, and engaging in philanthropic efforts. In our...
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Episode 94: Jim Lawler on the Art of Espionage and the Perfect Intelligence Operation
OODAcast
In this OODAcast, we talk with Jim Lawler who is a Senior Partner at MDO Group, which provides HUMINT training to the Intelligence Community and the commercial sector focused on WMD, CI, technical and cyber issues. Mr. Lawler is a noted speaker on the Insider Threat in government and industry. Prior to this, Mr. Lawler served for 25 years as a CIA operations officer in various international posts and as Chief of the Counterproliferation Division's Special Activities Unit. We talk with Jim about his career in intelligence and national security, his views on the current threats including...
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Episode 93: Lifelong Hacker and Experienced Security Executive Alyssa Miller, Author of Cybersecurity Career Guide
OODAcast
Alyssa Miller is a life-long hacker and highly experienced security executive who has a passion for security and the security community. She is an excellent advocate for continuous improvement in the community and a frequent speaker to audiences of both fellow business leaders and security community audiences. This combined with her deep experience in the industry makes her the perfect person to research and write the Cybersecurity Career Guide. The guide is a much needed resource for our community. In this OODAcast we ask Alyssa for context of use to cybersecurity professionals,...
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Episode 92: Dr. Scott Shumate Profiles Russian President Vladimir Putin
OODAcast
This OODAcast is a special edition focused on profiling Russian President Vladimir Putin with Dr. Scott Shumate, who has over 30 years of experience evaluating national leaders, terrorists, spies, and insiders. Scott shares his unique perspective's on Putin informed by his extensive experience and insight. During this session we explore: Is Putin suicidal? Is Putin a rational actor? How would Putin feel about an escalatory use of cyber attacks? What is Putin's primary motivation in attacking the Ukraine? How does Putin value propaganda? Should we expect more nuclear bravado from...
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Episode 91: Chris Butler on the Value of Adversarial Thinking in Product Design and Management
OODAcast
In this OODACast, Matt talks with Chris Butler about how concepts like adversarial thinking can be applied to product design and management. Chris is an exemplar of someone who has excelled in his field but also looks to study and bring disruptive ideas like randomness and future framing from other disciplines to determine their value and applicability in product management. As it turns out, he's a big fan of John Boyd's OODA Loop and even made a trip to the Boyd archives where he discovered that Boyd was a fan of a certain science fiction book. Chris Butler is a...
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Episode 90: John Chambers on Risk and Opportunity in the Modern Age
OODAcast
John Chambers is the legendary former CEO of Cisco, a company he helped grow from $70 million in revenue per year when he joined in 1991 to $1.2 billion a year the year he became CEO to over $48 billion a year by the time he retired in 2015. As a leader John was always known for far more than just revenue growth, he was skilled at building an organization that treated people well, including employees, customers and the community. In this OODAcast we discuss John's book, , which shares his insights into leadership including leadership of organizations that need to disrupt themselves. The...
info_outlineMaury Rogow builds a solid case that your brand will live or die based on the story you tell in the metaverse.
Maury is a pioneer in applying the art of storytelling to convey the value of technology in the Internet age. He built a successful approach to storytelling that made direct contributions to the success of some of the most important firms in the early wave of Internet companies. He later leveraged storytelling expertise and insights into a career in Hollywood which included producing films and helping craft storylines. After six years in Hollywood he shifted focus to how to help major brands tell their stories. His company Rip Media Group has helped companies from multiple sectors of the economy leverage the mobile Internet and video to improve their marketing and storytelling.
Today Rip Media Group, is preparing for another big shift, the transition to the age of the Metaverse. In this OODAcast we dive deep into how Maury sees the Metaverse shaping corporate strategies and ways leaders should be positioning themselves to serve the early adopters of the coming Metaverse.
What does Maury see coming?
The metaverse is the third big wave of change to sweep across the Internet. The first was the client server world of the initial Internet. Then the video mobile world of the last decade. Now the metaverse promises to be just as, or maybe even a bigger change than those first two shifts.
Maury encourages us to think of the Metaverse today as an infant, so new that it is hardly functional yet. But there is enough there to see something incredible is coming. Those that are grasping the power and potential of the coming metaverse today are those that are probably interacting with large online communities like those around the big 3D games. There are other use cases including medical, healthcare, industrial and retail already coming into focus. But all are in their infancy. The real power of the Metaverse will come when users will have persistence across multiple platforms including an ability to exchange value and be productive.
An example of a retail metaverse is RedFox, which has built a shopping mall which enables retail, entertainment, interaction with others and a blended approach to purchasing that bridges the virtual and real worlds.
We discuss retail and the huge economic potential for retail in the metaverse. We also discuss how just becoming part of the metaverse is not going to guarantee success. It will take marketing and advertising that helps people understand why to visit an online destination. Maury has crafted campaigns for metaverse companies already, and has found success by building stories that leverage timeless storytelling practices. When it comes to marketing to bring attention to metaverse capabilities, he describes his methods with an acronym that helps people understand the importance of action. The acronym is STUFF, which stands for:
1. The sizzle and sexy elements of a story
2. Touching or nostalgic story
3. Unexpected or unique
4. Funny
5. Fear of something
We dive into several use cases other than retail, including how metaverse enabled technologies are already helping in delivery of healthcare. The use of the metaverse for testing and training for the military, the use of the metaverse for education, real estate, legal advice, and business planning was also examined.
Maury and Bob discuss views on the great SciFi stories that have helped people understand the potential of the metaverse, including Snowcrash, Neuromancer, Enders Game, Ready Player one. SciFi stories can help conceptualize potential benefits and also potential pitfalls and problems. One example of the latter is conceptualizing security challenges, something rarely discussed these days. Bob mentions two SciFi stories that can help us think through security issues related to the metaverse, one from Star Trek (Kirk hacked the Kobayashi Maru scenario) and one from Ready Player One (there was a credential theft scene). Bob and Maury discuss the "so-what" of potential security issues in this domain. Clearly as we build our metaverse we really have to think about security, privacy and counter crime.
Maury’s advice for corporate metaverse strategies:
We are early. Which is good! Get involved nad keep a watchful eye on the space
The worst decision you can make is to do nothing.
As you build your metaverse strategy, build your communication strategy and know how you are going to tell your story across the brand.
Related Resources:
Rip Media Group
The Metaverse Is Coming And It Will Disrupt The Current Internet
The age of the Metaverse is upon us. The Metaverse is the successor to the Internet of today. It is a future state that will include persistent interoperable virtual worlds and the platforms required to support and interact with them. It will have its own thriving economy and deliver experiences unavailable in the physical world. It will be a primary means of educating our youth and delivering knowledge through life, and will be a leading form of social interaction and entertainment. For more see: What To Know And Do About The Coming Metaverse