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From Message Market Fit To Category Leader--What Will It Take? --Austin Myers

The Goats Of Growth

Release Date: 09/02/2024

Grit, Resiliency, and Scaling from $50M to $100M with Kyle Natichioni show art Grit, Resiliency, and Scaling from $50M to $100M with Kyle Natichioni

The Goats Of Growth

In this episode of The Goats of Growth, Kyle Natichioni, VP of Sales at Reveleer, pulls back the curtain on how his team helped scale the company from $50M to over $100M in ARR — all within the high-stakes world of healthcare tech. Kyle dives into what it really takes to build a high-performing sales org, from mastering recruiting and revenue operations to creating a sales culture that attracts and retains top talent. He also opens up about the power of grit, lessons from hard coaching, and what drives his leadership style. What you’ll learn: 🔹 Scaling to $100M+ ARR –...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 10 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 10

The Goats Of Growth

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 10, a seasoned sales leader with extensive experience in tech startups, particularly in AI and pharma. We talked about her journey from being an early employee at startups to leading high-performing sales teams. Candidate 10 emphasized the value of foundational sales skills, understanding individual motivations, and crafting effective compensation plans. She also shared her unique ability to read people, her aspirations for future leadership roles, and her perspective on what truly defines a successful...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 8 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 8

The Goats Of Growth

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 8, a sales professional with a unique background in ministry. We discussed his transition from being a pastor to building a career in technology and cybersecurity, and the vital role that empathy and relationship-building play in sales. Candidate 8 shared powerful insights on personal growth through adversity, the value of in-person communication, and his aspirations for future leadership roles. We also touched on work ethic, life lessons, and the journey of redefining oneself in a new career...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 7 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 7

The Goats Of Growth

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 7, who shares his unique career journey from military service to cybersecurity sales. We discuss the importance of channel sales, valuable career advice, and how he balances work with family life. Candidate 7 reflects on facing setbacks, seeking new opportunities, and the impact of recommendations in the job market. He outlines his ideal job description and expresses openness to roles beyond cybersecurity, highlighting the importance of SaaS. Chapters 00:00 Introduction to the Goats of Growth...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 6 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 6

The Goats Of Growth

In this episode of the Goats of Growth podcast, I have Candidate 6, a seasoned sales leader with over two decades of experience across major enterprises and high-growth startups. Candidate 6 shares insights into what it truly means to “win” in sales, the critical importance of hiring the right people, and how strong leadership shapes team performance. He dives into the role of preparation, strategic alignment, and the powerful lessons learned from top leaders throughout his career.   Chapters 00:00 Introduction to Candidate 6 01:00 A Journey Through Sales Leadership 02:11...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 5 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 5

The Goats Of Growth

In this episode of the Goats of Growth podcast,  I have Candidate 5, a seasoned sales leader with over a decade of experience. The conversation explores Candidate 5’s journey from door-to-door sales to leading a SaaS sales team, highlighting his leadership philosophy, time management techniques, and the unique challenges of working in a startup environment. He emphasizes the importance of mentorship, resilience in the face of setbacks, and drawing motivation from family. The episode also dives into building a growth-oriented team culture and the value of continuous learning in the...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 4 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 4

The Goats Of Growth

In this episode of the Goats of Growth podcast, I interview an experienced sales rep with a unique entrepreneurial background. He shares his journey from founding a startup to working in cybersecurity sales, emphasizing the importance of adaptability, time management, and networking in achieving success. He discusses his strategies for maintaining consistency in sales and the significance of company culture and career growth in his next role.   Takeaways Founded a startup that created a running glove with a built-in taser. He has extensive experience in cybersecurity and cloud sales....

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The Greatest of Anonymous Talent, (GOAT)--Candidate 3 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 3

The Goats Of Growth

In this episode of the Goats of Growth, candidate 3 shares his unique journey from a technical background in computer science to a successful sales career. He discusses the challenges of transitioning from a sales engineer to a full sales role, the importance of mentorship, and how he adapts to the ever-changing landscape of sales, particularly with the rise of technology and AI. He emphasizes the significance of daily habits, continuous improvement, and the need to believe in the products one sells. Finally, he also reflects on his motivations for pursuing a career in sales and offers...

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The Greatest of Anonymous Talent, (GOAT)--Candidate 2 show art The Greatest of Anonymous Talent, (GOAT)--Candidate 2

The Goats Of Growth

In this brand new season of the Goats of Growth, we continue our spotlight on rising talent with 'Candidate 2'. Candidate 2 is a fast-rising sales professional who’s gamified the sales process to stay motivated and find joy in the day-to-day. We dive into his journey from BDR to mid-market AE, how he leverages AI to streamline prospecting, and the role curiosity and organization play in his success. Candidate 2 opens up about the importance of culture, competitive compensation, and staying level-headed under pressure. We also explore how his brother shaped his sales mindset, why refining...

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The Greatest of Anonymous Talent (GOAT)--Candidate 1 show art The Greatest of Anonymous Talent (GOAT)--Candidate 1

The Goats Of Growth

In this brand new season of the Goats of Growth, we have our very first 'Candidate'. Candidate 1 is a driven sales professional with a proven track record in high-pressure environments. We disucss the importance of standing out in a crowded job market, how perception shapes success, and why daily prospecting is the backbone of long-term achievement. Candidate 1 shares how AI tools have elevated their productivity, the power of asking the right discovery questions, and how aligning career goals with personal growth fuels motivation. We reflect on the role of failure, the value of in-office...

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More Episodes

On today's episode of The Goats of Growth, I have Austin Myers, VP of Revenue at Certificial.

Certificial is on a mission to automate and streamline the traditionally labor-intensive COI process, bridging the gap between the insurance and business industries. With a vision of a seamless future where COIs are obsolete and insurance information flows effortlessly across systems, Austin provides deep insights into how Certificial is leading this transformation. Tune in to discover Austin's insights on:

Revolutionizing COI Processes: How Certificial is automating and streamlining the COI process to save time and reduce risk for compliance managers, insurance agents, and vendors.

Connecting Industries: The importance of linking the insurance industry with the business world to ensure real-time compliance and eliminate insurance risks.

Financial Stewardship in Startups: The critical importance of budgeting, profitability, and proper measurement in decision-making, especially in a startup environment.

Hiring for Success: The traits Certificial looks for in their revenue organization, including curiosity, initiative, ownership, and judgment.

AI and Automation: How Certificial uses AI and automation to scale processes and boost efficiency across the organization.

This episode is packed with insights for anyone interested in the intersection of technology, insurance, and business growth! Tune in and let us know your key takeaway.

Austins Linkedin Profile

Chapters

00:00 Introduction to Certificial and the COI Process.
07:00 The Role of VP of Revenue at Certificial.
11:20 Message Market Fit and Evolution.
17:22 Becoming the Category Leader in the COI Space.
20:40 Execution and Growth Strategies.
25:14 Targeting Different Layers of Customers.
29:23 Leveraging Customer Advocacy for Growth.
29:51 The Importance of Budgeting and Being Good Stewards of Money.
31:44 Prioritizing Profitability and Proper Measurement.
34:57 The Role of Experimentation in Sustainable Growth.
36:53 The Hiring Profile for the Revenue Organization.
43:33 Using AI and Automation to Scale Processes.