Unlock The Heartbeat Of Your Market Course Breakdown

Ever feel stuck with connecting with your audience. Well on today's episode with Special Guest Introduction - Monique James will break down of the importance of asking questions and tapping into the client needs by breaking down the new and first course offered for our members as AMSE- Unlock the Heartbeat of your market. 

About Moniek James:

- Veteran army spouse, seasoned trainer, consultant, and visionary founder of Renegade Creative Media Group.
- Renegade Creative Media Group: Content marketing, consulting, and training agency empowering commercial and nonprofit organizations.
- Monique's impact since 2015: Training over 5000 small business owners and entrepreneurs in content clarity for online marketing.

Deep Dive into the "Unlock the Heartbeat of Your Market" Course:
- Overview of the first community-driven course at Amnesty.
- Tactical guide to customer discovery led by Monique James.
- Monique's expertise, experience, and secrets to thriving in the evolving world of content marketing.

*Interview Segment:
- Monique's background and approach: A questioner at heart, tackling obstacles with strategic thinking.
- Importance of asking questions in business and personal growth.
- Monique's journey into entrepreneurship and empowering herself with questions.
- The significance of clarity and self-awareness in marketing strategy.

Course Insights - "Heartbeat of Your Market":
- Real-world example: Navigating a favorite retail store and emotional pulse points.
- Importance of recognizing and leveraging emotional triggers in marketing.
- Integration of AI cheat code: Leveraging technology for efficient and productive marketing.

Empathy and Asking Questions:
- Refreshing mindset on empathy in marketing.
- Recognizing pain and pleasure points in customers.
- Importance of asking questions and understanding customers' desires.

AI Cheat Code:
- Monique's experience in leveraging AI in various aspects of her business.
- Formula for using AI, particularly the ChatGPT tool, in marketing strategy.
- Refining outputs for personalized and impactful marketing messages.

Coaching Call Insights:
- Common thread: Entrepreneurs wrestling with clarity on what they sell.
- Recognition of the need for clarity on the foundational element: The offer.
- Upcoming course: "Offer Cure" to focus specifically on refining and defining offerings.

*Encouragement and Evolution:
- Embracing the opportunity for a reset and quarterly virtual trainings.
- Encouraging flexibility, openness, and willingness to endure the process.
- Evolution as a leader reflecting in the evolution of the business.
- Acknowledging confusion but understanding it's a part of the process.

Closing and Connect with Monique James:
- Overview of Monique's future plans: Quarterly virtual trainings and new courses.
- Encouragement to embrace evolution and stay open to change.
- Connect with Monique on LinkedIn or Instagram @MoniqueJames.
- The importance of empathy and intention in marketing strategies.

Show Support and Resources:
- Become an Owning Up supporter for $5 at glow.fm/owningup.
- Access all information on the AMSI membership circle dashboard for free.
- Subscribe to the podcast and join AMSI at amcmembers.com for resources, connections, and previous episodes.