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142 - ft. Michael Brenner: Marketers Can Take a Lead in Disruptive Times

B2B Marketing and More With Pam Didner

Release Date: 10/20/2020

173 - B2B Influencer Marketing with Lee Odden show art 173 - B2B Influencer Marketing with Lee Odden

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More!  I have a very, very special guest today Leo Odden.   Lee is a good friend, a CEO of Top Rank Marketing, which is a very, very wonderful and fast growing B2B marketing agency and the author of the book Optimize. We are going to talk about influencer marketing and the best practices. 

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172 - ft. Felix Krueger: How to Make Sales Content a Competitive Advantage show art 172 - ft. Felix Krueger: How to Make Sales Content a Competitive Advantage

B2B Marketing and More With Pam Didner

My special guest today is Felix Krueger. Felix is a CEO of Krueger Marketing. His company specializes in sales enablement, Account-Based Marketing for B2B enterprises. Oh my God. These are my favorite three terms!

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171 - ft. Ruth Stevens: Must-Have Marketing Skills for Modern Marketers show art 171 - ft. Ruth Stevens: Must-Have Marketing Skills for Modern Marketers

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I have super, super special guest today, Ruth Stevens. She consults on B2B marketing, specializing in lead gen, and she taught marketing at business schools.

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170 - ft. Alex Low: Social Selling Dos and Don'ts for Your Sales Team show art 170 - ft. Alex Low: Social Selling Dos and Don'ts for Your Sales Team

B2B Marketing and More With Pam Didner

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169 - SOLO: Emerging Marketing Trends Post-COVID show art 169 - SOLO: Emerging Marketing Trends Post-COVID

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More! I want to share with you the five trends that I think you need to pay attention to when you rework your plan and get ready for your post-COVID marketing efforts.

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168 - ft. Katie Robbert: How to Implement AI in Your Company show art 168 - ft. Katie Robbert: How to Implement AI in Your Company

B2B Marketing and More With Pam Didner

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167 - ft. Shelley Wagner: Coach or Mentor? Which One Do You Need? show art 167 - ft. Shelley Wagner: Coach or Mentor? Which One Do You Need?

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today, incredibly special. Shelley Wagner. We have known each other for a long time and she was my first manager at Intel.

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166 - SOLO: How to Build a Winning Content Marketing Plan show art 166 - SOLO: How to Build a Winning Content Marketing Plan

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165 - ft. John Nee: Align Sales and Marketing For B2B Success show art 165 - ft. John Nee: Align Sales and Marketing For B2B Success

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon!  Welcome to another episode of B2B Marketing & More. I have an awesome, awesome guest today, John Nee, the President and the Principal of Act 1 Partners, and we will be talking about my favorite topic, my favorite topic, sales enablement, and the marketing and sales alignment.

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164 - ft. Kerry O'Shea Gorgone: What You Need to Know About Legal Aspect of Marketing show art 164 - ft. Kerry O'Shea Gorgone: What You Need to Know About Legal Aspect of Marketing

B2B Marketing and More With Pam Didner

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More Episodes

Today I have a special, special, guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. He is the owner of the Marketing Insider Group. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. Michael is also a speaker and author, former marketing leader (SAP, Nielsen, Startups), helping companies attract and win new customers with strategic content.

 

In this episode:

  • How is the B2B marketing landscape doing as a whole in the changing environment
  • How can marketers use the context to win new customers
  • What are the benefits of sales and marketing alignment and using ABM
  • What should marketers and brands focus on when reaching out to customers
  • How to shift the focus on customer retention
  • When making changes what should marketers do first
  • What questions should marketers ask what should they be doing at a tactical level for 2021

Quotes from the episode:

"The best way to get profit is to focus on customers, and the best team that can lead that transformation is marketing."

"Have a plan to address those [sales] challenges, create the context for your solutions. And ask the sales team what their greatest challenges are. Quantify and create strategies to address them. That's it? Simple stuff."

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If you want to chat, reach out to any social media channels or email me [email protected] You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.