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143 - ft. Darrell Alfonso: Marketing Automation, a Modern Marketer's Must-Have

B2B Marketing and More With Pam Didner

Release Date: 10/27/2020

154 - ft. John Moore: Tips and Tricks of Sales and Marketing Collaboration show art 154 - ft. John Moore: Tips and Tricks of Sales and Marketing Collaboration

B2B Marketing and More With Pam Didner

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator” and he is the VP of Revenue Enablement at Big Tin Can, a sales enablement automation company.

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153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care show art 153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing and More. I have an awesome, awesome guest today: Brooke Sellas. Her company's B Squared and they specialize in social media, media buy and the key topics that she wants to talk about today is customer care and social media.

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152 - ft. Paul Roetzer: Why AI is Important to Your Marketing show art 152 - ft. Paul Roetzer: Why AI is Important to Your Marketing

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing and More. I have a very special guest today, Paul Roetzer, founder of the Marketing AI Institute and PR2020. He recently launched a very nice product. I want to get into that and we'll talk more about our favorite topic, AI. 

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151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach show art 151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today Geoff Atkinson. He's going to talk about SEO and a little bit of analytics. Geoff is founder and CEO of a software company Huckabuy which handles SEO's technical side for their clients.

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150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways show art 150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. Meet Mary Killelea, a Customer Story Strategist from Intel. She'll be talking about career development and the pros and cons of working on either the agency side or the client-side.

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149 - ft. Stephanie Stahl: The Journey of Transitioning #CMWorld 2020 to a Virtual Event show art 149 - ft. Stephanie Stahl: The Journey of Transitioning #CMWorld 2020 to a Virtual Event

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing and More. I have a very, very special guest today. Meet Stephanie Stahl, General Manager of the Content Marketing Institute and Content Marketing World. We talk about lesson learned in taking an event virtual.

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148 - ft. Chris Dickey: A New Approach to SEO Beyond 2020 show art 148 - ft. Chris Dickey: A New Approach to SEO Beyond 2020

B2B Marketing and More With Pam Didner

Today we're going to talk with Chris Dickey, a search engine marketing expert. Chris is a veteran marketing professional, and also have experience on the PR side of things. His team created the tool Visably.

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147 - ft. Kelly Hungerford: Digital Transformation Challenges and Opportunities show art 147 - ft. Kelly Hungerford: Digital Transformation Challenges and Opportunities

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. My guest today is Kelly Hungerford, Dir. of Digital Transformation, Strategy and Services for a global oral care brand Sunstar.

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146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints show art 146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. Today, I'm excited because my guest Catalina de León and I will talk about something different; Design Sprints. Catalina de León is a Product Designer at Feedly a Design Sprint Facilitator, and founder of Purple Bunny.

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145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II show art 145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. A couple of months ago, I talked about "The Business Benefit of Taking a Break," and Jen Carroll left a comment about it on LinkedIn. I invited Jen, a marketing strategist at Data Dames Marketing, to share her taking-a-break story.

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Welcome to another episode of B2B Marketing & More. I am interviewing a special guest from Amazon: Darrell Alfonso. Let’s get started!

Darrell has been in B2B marketing for almost ten years. He is the Global Marketing Operations Manager at Amazon Web Services, empowering hundreds of marketers to create exceptional digital experiences for Amazon customers. Darrell is a Marketo Champion and advisor to multiple different Fortune 500 companies.

In this episode:

  • What is a marketing automation
  • How to start with marketing automation
  • How can businesses use automation to assist customer journey and improve touchpoints
  • What are the top challenges in either implementing marketing automation or maintaining it
  • The importance of understanding technology that businesses need to use
  • What should marketing automation managers do to quantify their impact on revenue
  • How can marketing automation help with obtaining high quality leads for sales
  • How to stay on top of new tech and business skills

Quotes from the episode:

"One advantage to a platform and having the same UI across many different solutions is if the UI is good, it's really enjoyable to use. And it's a huge motivator for the team.

"If you want to sell any transformative initiative in-house, you're not going to go out meek. You're going out to make a big bang. Sell a vision, evangelize. Transformation isn't incremental. The process itself is a day in, day out, but the vision has to be so big. Don't be afraid to think big."

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If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.