loader from loading.io

145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II

B2B Marketing and More With Pam Didner

Release Date: 11/10/2020

153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care show art 153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing and More. I have an awesome, awesome guest today: Brooke Sellas. Her company's B Squared and they specialize in social media, media buy and the key topics that she wants to talk about today is customer care and social media.

info_outline
152 - ft. Paul Roetzer: Why AI is Important to Your Marketing show art 152 - ft. Paul Roetzer: Why AI is Important to Your Marketing

B2B Marketing and More With Pam Didner

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More with Pam. I have a very special guest today, Paul Roetzer, founder of the Marketing AI Institute and the PR2020. And he recently launched a very nice product. I want to get into that and we'll talk more about our favorite topic, Artificial Intelligence. 

info_outline
151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach. show art 151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach.

B2B Marketing and More With Pam Didner

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very special guest today , and he's going to talk about SEO and a little bit of analytics. Geoff is a former Senior Vice President of Marketing for Overstock.com, with a lot of B2C experience. Now he is the B2B world, founder and CEO of a software company called . His company handles for their clients, such as Salesforce and SAP and many big enterprise customers. In this episode: Where do companies or digital marketers fall short in SEO in general? Which better - to have an SEO manager...

info_outline
150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways show art 150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today. Meet , a Customer Story Strategist from . She will be talking about career development and the pros and cons of working on either the agency side or the client-side. Mary is a businesswoman, a mom, wife, and a lover of adventure. She's been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web MD Radio and did sales for Nabisco. In this episode: Career tips for anybody just starting in the field of marketing...

info_outline
149 - ft. Stephanie Stahl: The Journey of Transitioning #CMWorld 2020 to a Virtual Event show art 149 - ft. Stephanie Stahl: The Journey of Transitioning #CMWorld 2020 to a Virtual Event

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing and More. I have a very, very special guest today. Meet , General Manager of the and . Stephanie is an experienced content creator/editor/strategist. She joined the content marketing Institute in 2016. Before that Stephanie has been to Content Marketing World as a consumer of content because she was running a content marketing group for UBM. As a General Manager of the Content Marketing Institute, her goal is to help educate brands about creative ways to engage customers and turn them into obsessed customers. In this episode: How does one make the...

info_outline
148 - ft. Chris Dickey: A New Approach to SEO Beyond 2020 show art 148 - ft. Chris Dickey: A New Approach to SEO Beyond 2020

B2B Marketing and More With Pam Didner

Today we're going to talk with , a search engine marketing expert. Chris is a veteran marketing professional, and also have experience on the PR side of things. His team created the tool . Chris has been in marketing for 17 years across different professions and roles, from in-house marketing to publishers, working in agencies years. The last decade he's managing inter-operating his PR agency. Through the interactions with his clients and trying to push forward where is PR going he got interested in the intersection between public relations and search. That's where a company called...

info_outline
147 - ft. Kelly Hungerford: Digital Transformation Challenges and Opportunities show art 147 - ft. Kelly Hungerford: Digital Transformation Challenges and Opportunities

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. My guest today is , a native Californian living in Switzerland. Kelly’s been in Europe for more than twenty years. Her business experience is vast, and she’s been through a lot of different roles. Kelly worked for the enterprise, then she worked for startups, and back at the enterprise as the Director of Digital Transformation, Strategy and Services for a global oral care brand . In this episode: What are the most common challenges of Digital Transformation What is the best way to launch a digital initiative in a company?...

info_outline
146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints show art 146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. Today, I'm excited because my guest and I will talk about something different; it's not what you would call a typical marketing topic. Meet , a product designer from Buenos Aires, and a proud geek with over 15 years experience in the tech industry. Catalina is obsessed with transforming the digital world into a more beautiful and usable place. Catalina is a Product Designer at , Design Sprint Facilitator, and founder of specialized in UX and branding workshops. In this episode: What is the Design Sprint methodology How to use the best...

info_outline
145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II show art 145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. A couple of months ago, I talked about , and someone left a comment about it on LinkedIn, which I liked very much. This year hasn't been easy for any of us, and since we are getting closer to 2021, I thought we could all learn how to take a break and make the most out it. So I've decided to do a sequel on the same topic, and I want you to hear what my guest has to say. Meet Jen Carroll, a marketing strategist at , a consultancy she owns together with her business partner Annalisa Hilliard. Jen has been in advertising and marketing...

info_outline
144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust show art 144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today. Joining us to talk about how to win back customers and regain their trust, . Jay is founder of , an author and a speaker. In fact, a great, great speaker that was inducted to the Speaker Hall of Fame by National Speakers Association and has published four books. I think. I lost count. And the last one was . In this episode: What are the new challenges for marketers What is the role of customer experience in shaping sales How to use the unknown to create new connections and customers' habits In what ways...

info_outline
 
More Episodes

Welcome to another episode of B2B Marketing & More. A couple of months ago, I talked about The Business Benefit of Taking a Break, and someone left a comment about it on LinkedIn, which I liked very much. This year hasn't been easy for any of us, and since we are getting closer to 2021, I thought we could all learn how to take a break and make the most out it. So I've decided to do a sequel on the same topic, and I want you to hear what my guest has to say.

Meet Jen Carroll, a marketing strategist at Data Dames Marketing, a consultancy she owns together with her business partner Annalisa Hilliard. Jen has been in advertising and marketing since 1996, and she has held both in-house and agency positions - all-around content, social media and media relations. Jen also owned a freelance content marketing business for ten years.

In this episode: 

  • How to keep the momentum in a crisis, and still enjoying the process, while adjusting a business model. 
  • Why it's important to step back from the content creation process to make it more intentional and targeted.
  • What are the steps that Jen and Annalisa took to get to a certain point to move forward.
  • How to recognize the a-ha moment and what happens when that moment leads to a different vision. 
  • What is the role of having a proper messaging framework setup.
  • Why it's essential to face the fears, challenges and struggles before moving on with a new strategy.

Quotes from the episode:

"Of course we need to cover our bills, we need to make some money, but this is not just about making a profit. We needed to understand and believe in ourselves about the value that we could bring to the table."

"I can talk about a lot of years I've spent in my life just being very busy, but not being strategic. And I think taking a break allows you that space you need."

------

If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.