150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways
B2B Marketing and More With Pam Didner
Release Date: 12/29/2020
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have a special guest today: Moni Oloyede. She’s Operations Manager for Fidelis Security.
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Welcome to another episode of B2B Marketing & More. I have a very unique guest today: Lindsay Baggett. She's a senior Field Marketing Manager from Couchbase. Lindsay will share more about what field marketing is and tips for creating a good field marketing plan.
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Welcome to another episode of B2B Marketing & More. I have very special guest today. Very special! Joe Pulizzi, the godfather of Content Marketing. Seriously! When I got into content marketing, he was the first person I met. So we will talk about content marketing for startups.
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Welcome to another episode of B2B Marketing & More with Pam! I have a very, very, very special guest today. Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will be talking to me and you about a do's and don'ts of a successful podcast.
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A big hello and welcome to another episode of B2B Marketing and More. I have a fantastic guest this time, Christoph Trappe from Voxpopme is a content strategist. And he's going to talk to us about content performing culture.
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Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator” and he is the VP of Revenue Enablement at Big Tin Can, a sales enablement automation company.
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Welcome to another episode of B2B Marketing and More. I have an awesome, awesome guest today: Brooke Sellas. Her company's B Squared and they specialize in social media, media buy and the key topics that she wants to talk about today is customer care and social media.
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Welcome to another episode of B2B Marketing and More. I have a very special guest today, Paul Roetzer, founder of the Marketing AI Institute and PR2020. He recently launched a very nice product. I want to get into that and we'll talk more about our favorite topic, AI.
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Welcome to another episode of B2B Marketing & More. I have a very special guest today Geoff Atkinson. He's going to talk about SEO and a little bit of analytics. Geoff is founder and CEO of a software company Huckabuy which handles SEO's technical side for their clients.
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Welcome to another episode of B2B Marketing & More. Meet Mary Killelea, a Customer Story Strategist from Intel. She'll be talking about career development and the pros and cons of working on either the agency side or the client-side.
info_outlineWelcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or the client-side.
Mary is a businesswoman, a mom, wife, and a lover of adventure. She's been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web MD Radio and did sales for Nabisco.
In this episode:
- Career tips for anybody just starting in the field of marketing and where to start
- What are the main differences between the agency and client-side marketing
- What it looks like working for a big corporation like Intel
- How working in a big company changes the perception of marketing.
- How can one tell if the working environment is good for career development
- What is the role of constant learning and what that really means
- What are some interesting career options for marketers - both corporations and agencies
- How can a marketer prepare for the specific marketing job position
Quotes from the episode:
"You need to figure out which area of interests you might want to excel at some point. To have a broad base at the beginning while you're learning and understanding, it really can be beneficial to have that holistic [marketing] viewpoint."
"Just be persistent, continually evolving. Be completely open to learning. You can design your career any way you want if you have a growth mindset."
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