150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways
B2B Marketing and More With Pam Didner
Release Date: 12/29/2020
226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, , a Director of Sales Operations & Demand Generation for . We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for...
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225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers. In this episode: is a marketing and innovation...
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224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More with Pam. My guest today is , founder and CEO of the digital marketing agency . Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
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223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy
B2B Marketing and More With Pam Didner
Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
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222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers
B2B Marketing and More With Pam Didner
Welcome to another B2B Marketing and More episode. My guest is . He is the founder and CEO of and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
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221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. is the founder and CMO of and a host for , a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers. Today we talk about top B2B marketing competencies. ————— If you want to chat, reach out on any social media channels...
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220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona? In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas? ————— If you want to chat, reach out on...
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219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. is my guest today. Christina is a B2B marketer, speaker, and author of the about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact. ————— If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
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218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improve it? ————— If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
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217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career
B2B Marketing and More With Pam Didner
A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with complete confidence. Here are four tips to overcome imposter syndrome and boost your career. If you want to chat, reach out on any social media channels or email me at . You can also join my Facebook community: .
info_outlineWelcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or the client-side.
Mary is a businesswoman, a mom, wife, and a lover of adventure. She's been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web MD Radio and did sales for Nabisco.
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If you want to chat, reach out on any social media channels or email me at [email protected].
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.