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150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways

B2B Marketing and More With Pam Didner

Release Date: 12/29/2020

159 - ft. Moni Oloyede: What You Need to Build ABM MarTech Stack show art 159 - ft. Moni Oloyede: What You Need to Build ABM MarTech Stack

B2B Marketing and More With Pam Didner

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158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained show art 158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained

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155 - ft. Christoph Trappe: Why Performing Content Must Start With The Right Culture show art 155 - ft. Christoph Trappe: Why Performing Content Must Start With The Right Culture

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154 - ft. John Moore: Tips and Tricks of Sales and Marketing Collaboration show art 154 - ft. John Moore: Tips and Tricks of Sales and Marketing Collaboration

B2B Marketing and More With Pam Didner

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator” and he is the VP of Revenue Enablement at Big Tin Can, a sales enablement automation company.

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153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care show art 153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care

B2B Marketing and More With Pam Didner

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152 - ft. Paul Roetzer: Why AI is Important to Your Marketing show art 152 - ft. Paul Roetzer: Why AI is Important to Your Marketing

B2B Marketing and More With Pam Didner

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151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach show art 151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach

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150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways show art 150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. Meet Mary Killelea, a Customer Story Strategist from Intel. She'll be talking about career development and the pros and cons of working on either the agency side or the client-side.

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Welcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or the client-side.

Mary is a businesswoman, a mom, wife, and a lover of adventure. She's been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web MD Radio and did sales for Nabisco.

In this episode:

  • Career tips for anybody just starting in the field of marketing and where to start
  • What are the main differences between the agency and client-side marketing
  • What it looks like working for a big corporation like Intel
  • How working in a big company changes the perception of marketing.
  • How can one tell if the working environment is good for career development
  • What is the role of constant learning and what that really means
  • What are some interesting career options for marketers - both corporations and agencies
  • How can a marketer prepare for the specific marketing job position

Quotes from the episode:

"You need to figure out which area of interests you might want to excel at some point. To have a broad base at the beginning while you're learning and understanding, it really can be beneficial to have that holistic [marketing] viewpoint."

"Just be persistent, continually evolving. Be completely open to learning. You can design your career any way you want if you have a growth mindset."

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