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003 Jordan Green

Pasture-Raised Podcast

Release Date: 02/11/2020

023. 4 Enterprises, 3 Kingdoms, 2 Families, 1 Farm show art 023. 4 Enterprises, 3 Kingdoms, 2 Families, 1 Farm

Pasture-Raised Podcast

For the past decade, two families have settled on a rolling 120 acre property in Henry County, KY under the name “Valley Spirit Farm”. We discuss their unique partnership, the ways they’ve integrated their pork and beef with mushrooms and vegetables, plus marketing, business structure, and much more.

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022 Farm Marketing with Ginger Shields show art 022 Farm Marketing with Ginger Shields

Pasture-Raised Podcast

Ginger shields of Pastured Life Farm joined me to discuss her extensive knowledge and experience in farm marketing.

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21. Ginger Shields on our farms' most important product: future adult humans show art 21. Ginger Shields on our farms' most important product: future adult humans

Pasture-Raised Podcast

When done thoughtfully, farms provide a great context for raising kids; especially when education is seen as life-long, and as wide as the world around us. Dave and Ginger rely on their children to run their successful farm business with them. And they rely on their farm to provide the context for learning about the world around them: how to work and learn, or at least to fan the flames of the curiosity we are all born with. Look for Episode 22 to see our discussion on farm marketing.

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20. Joelle Wood: Striking out on your own: growing, marketing, processing, and skilling up. show art 20. Joelle Wood: Striking out on your own: growing, marketing, processing, and skilling up.

Pasture-Raised Podcast

I talked to Joelle Wood about her path towards guiding her farm as she took on a lot in 2020, feeding her community and seizing on great opportunities to grow her farm; all while holding to her aspirational values. 

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019 The Post-Permaculture Pig Farmer -Cliff Davis show art 019 The Post-Permaculture Pig Farmer -Cliff Davis

Pasture-Raised Podcast

Cliff Davis spent much of his adult life, and became known across the region as a permaculture educator. But in this episode we talk about his new act: farming and breeding pigs, and selling food to his community in central Tennessee. This episode explores much of this transition, as well as going deep into Cliff's business, hog genetics, and the application of his principles to his livelihood on his particular piece of land.

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18 A Farmer, A Butcher, and A USDA Compliance Officer walk into a bar... show art 18 A Farmer, A Butcher, and A USDA Compliance Officer walk into a bar...

Pasture-Raised Podcast

After Jesse sharing on episode 17, Matthew joins the conversation to share about the ins and outs of their operation; but especially hiring and managing employees, and navigating USDA inspected slaughter and processing with both poultry and mammals.

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17 Growing/Processing/Selling/Staffing a farm with Jesie Lawrence  show art 17 Growing/Processing/Selling/Staffing a farm with Jesie Lawrence

Pasture-Raised Podcast

Part 1 of 2 with the Marble Creek Farmstead Team: I had the pleasure of speaking with Jesie and Matthew Lawrence about the many sides of their diverse business, including farming, marketing, selling, and processing on a growing farm. In this episode Jesie helped me wrap my brain around all they do, their infrastructure, staff, and the ways they get their products to their customers. Check them out at the links below!

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016 Mid-Season Check up! show art 016 Mid-Season Check up!

Pasture-Raised Podcast

I asked some of our past guests to share their answers to seven questions, so that we could hear some unique perspectives on how different farms and farmers across the country are faring during the wild year that is 2020. Joe Koopsen, Jordan Green, and Ben Grimes all shared their answers to my questions.

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015 Marketing, Distribution, and Partnerships for Efficient and Successful Farm Business with Curtis Brown show art 015 Marketing, Distribution, and Partnerships for Efficient and Successful Farm Business with Curtis Brown

Pasture-Raised Podcast

Curtis Brown is back for part two of our interview, where we talk all about how he has, and will continue to, get his meat into his customers' hands. We talk CSA logistics, marketing ideas, and streamlining through a cooperative distribution network. 

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014 Regenerating the Northern Plains with Curtis Brown show art 014 Regenerating the Northern Plains with Curtis Brown

Pasture-Raised Podcast

Part one of Two:

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Notes for intro: 
Pasture-Raised Podcast, Episode 3! Thanks for tuning in again. I hope you enjoyed our first interview last week with Dave Shields. I appreciate all of the kind feedback I've received on it, and want to welcome you to subscribe and leave a review and let other folks know about it if you've found it to be valuable.
 
Before we get into today's episode, let me just talk a little about what you might be able to expect with this podcast going forward: My plan is to release an episode towards the beginning of the week, each week, through the remainder of the winter. As we push into spring, that frequency will likely go to every other week or so. As you've gathered I'll be doing mostly interview style shows with farmers about the farm businesses folks are running. But I do have a few discussions coming up that will be a little more topically focused as well.
 
This week we've got a great interview for you with Jordan Green of J and L Green Farm, and the Farm Builder YouTube channel. With his wife, Laura, Jordan raises and sells weaned pigs, pork, beef, chicken, and turkey in Edinburgh, Virginia. Jordan is a very smart fellow. as you'll see in a minute. He's applying radically independent critical thinking and finding opportunities and exploiting them at every turn while understanding and managing his risk very well. There is probably no evidence of this better than the fact that the farm business he's built is unique and robust. 
 
One big thing that struck me is how Jordan is so capable of taking his high-level thinking, experience, and well-earned perspective, and presenting it at a conceptual level, in order to, in a sense, further value-add his own knowledge and help the rest of us see more clearly how we can apply these business and farming principles in our own context. I suppose experience and knowledge with the ability to communicate it effectively and applicably, in a motivating way, is the essence of what a good teacher is. And that's exactly what you have here. For those of us who got into farming with more idealism than business principles swirling around in our brains, teachers like this offer a necessary counter-balance, and are examples in the ways we will need to think and farm if we are going to be in this for the long haul. 
 
Jordan's Links:
https://www.instagram.com/farmbuilder_1/
https://www.youtube.com/channel/UC11kHJNUV88Qp-Sz06N1o1A
 
My Links:
Grocefamilyfarm.com
Instagram.com/grocefamilyfarm
facebook.com/grocefamilyfarm