Willful Blindness and Patents

Inventors - and virtually everyone in the patent process - have huge blind spots.

We look at Tropicana's patents on the single greatest invention in their industry in half a century, and see how at every level nobody would do the math to see if a patent was the right strategy.

It turns out that Tropicana gave away at least two year's head start and completely botched their advantage in a multi-billion dollar market.