PDR Glue Pulling Foundational Principals
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Release Date: 03/12/2019
$65 an Hour: What It Costs When You Skip the Price Talk
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
What do you do when a GM looks at a crushed liftgate and tells you $65 an hour is "a really fair rate"? In this solo episode, Keith Cosentino tells the story of a quick favor at one of his dealerships that turned into an afternoon of real work, and a pricing conversation that went sideways. Why would a used car manager ask for a different tech when the owner of the company is standing right there on the lot? What happens when three managers each type a price into their phones and compare? And how do you lose a negotiation you didn't even know you were in? When should the price talk actually...
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"Completely Unrealistic": Why AI Thinks Your PDR Prices Are Too High
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
A customer with a crushed Porsche Macan liftgate called Bullseye's quote "completely unrealistic." Where did he get his idea of what's realistic? Keith Cosentino and Shane Jacks go live after PDR Expo in Las Vegas, where Keith ran a panel discussion of technicians with 23 to 35 years in the business, and he puts the same questions to Shane. First, a quick update on Shane's recovery and a rundown of the show, including the dent trials and Mac Fetty's second-place finish. Then the panel questions: what does Dent Wizard do better than every independent shop, is a perfect repair actually possible,...
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The $3,500 Sweet Spot: Why the Worst Hail Damage Pays the Worst
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Why does the smashed-up car with 300 dents on the roof pay you less than the one with 40? Keith Cosentino and Shane Jacks dig into hail: how to pick who you work for, what kind of damage actually makes money, and the one thing that keeps techs from getting paid when they chase a storm. First, Shane meets a guy at the UPS store who exploded the same L1 vertebra in 1998 and was told he'd never walk again, and Keith explains what he's building for ClaimConnection after an insurer approved a supplement and then refused to pay a single dollar until it had photos and invoices for every part. Then...
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The $14 Caulk: How Your Price Tells Customers How Good You Are
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Why does the $14 tube of caulk feel better than the $4.50 tube—even after the carpenter you trust tells you to buy the cheap one? Keith Cosentino and Shane Jacks dig into the power of price positioning and how the number you put on a repair shapes what customers believe about the quality of your work. First, an honest update on Shane's recovery and the mental side of a long injury—when the hardest part isn't the pain, it's wondering whether you'll ever be the same guy again. Then it's back to where PDR College started: the old California vs. South Carolina pricing debate and the infamous...
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Pocket Pickles: Is Your Presentation Costing You PDR Sales?
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
You can deliver an incredible dent repair and still lose the customer before you ever touch a tool. In this episode, Keith Cosentino and Shane Jacks turn a hilarious story about homemade pickles into a practical lesson on how presentation builds—or breaks—trust in your PDR business. From first impressions and shop appearance to explaining estimates, written warranties, and connecting with customers, they examine the details that help people understand what your work is worth. They also discuss turning unrepairable dents into future opportunities and share a candid lesson about underpricing...
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Emotion vs. Transaction: When a Good Customer Turns...less so
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Shane fell ten feet through a ceiling he was building and landed on a glass desk. Broken scapula, an exploded L1, a cracked L2, and titanium in his back. He's three and a half weeks out and back on the mic, so that's where we start. Then the topic: emotion versus transaction. Everybody teaches you to connect with the customer on the way in. Nobody tells you what to do when that same customer turns on you on the way out. Shane's got a BMW where a glue pull lifted somebody's touch-up paint out of a gouge, and a customer standing in the shop saying his guys did it. Keith's got a boat owner who...
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Keith's First Technician Moves to a new State to Start From Scratch - This is his story
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Jared was the first tech trained at Bullseye dent, and had a 15 year career there. When the parents started getting older it was time to move closer to them. This is his story starting a PDR co from ZERO in a new market!
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Keith Returns from Italy and the Arilson Guedes Training!
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Keith finally gets a chance to work with Guedes and see how he approaches and completes his legendary dent repairs!
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When the 2×4 Gets Higher: Pressure, Perspective, and the Stories We Tell Ourselves
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Tonight on the PDR College Podcast… Keith and Shane attempt to record an episode using the internet, which—as you’d expect—immediately bursts into flames and dies in a ditch. Also a women’s basketball team walks across a 2x4 Then there's a proper shoutout update on Paul Kordon and Jesse Brouse, a genuinely wild listener letter from a correctional facility, and a quick detour into Detroit Autorama—where million-dollar show cars are apparently still wavy enough to make a dent guy feel both smug and depressed at the same time. And finally, insurance adjusters… confirmation...
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Keith's Magic Process for Closing
PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
Let's talk about a trip to Disney where Keith teaches a teenager how to sell using the Disneyland evironment as a training ground.
info_outlineIf you listen to this entire show, you WILL get the BEST possible results from your glue pulling efforts!
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