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Jill Beraud WG86 - CEO Sh'nnong Beverage Company - Follow your Intuition

Penn Momentum

Release Date: 05/11/2020

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Up next on today’s podcast, Tricia Buenvenida talks to Jill Beraud WG86, CEO & Co-Founder Sh’nnong Beverage Company. Jill has over 30 years experience building and transforming iconic global brands as CEO/President and in senior marketing leadership roles across fashion & beauty, food & beverage, luxury and technology with both multi-billion dollar companies and VC/PE-backed start-ups. She has a consistent track record developing high-performing teams, commercializing white space innovation and accelerating profitable growth.

Most recently, Jill was CEO of IPPOLITA fine jewelry (2015-18) and Executive Vice President of Tiffany & Co (2014-15) where she oversaw the $4.2B global retail and e-commerce business.

From 2011-14, Jill was CEO of Living Proof, a biotech beauty company that utilized advanced technologies from MIT. Under Jill’s leadership, Living Proof more than tripled revenue, accelerated innovation in skin and hair care, as well as brought in Jennifer Aniston as co-owner and spokesperson.

At Pepsico (2008-2011) Jill served as President, Starbucks & Lipton Joint Ventures and Global Chief Marketing Officer where she oversaw the $60B food & beverage marketing function and innovation agenda. There, she launched the Pepsi Refresh Project, pledging $40 million to social entrepreneurship, and oversaw the creation of Starbuck’s ready-to-drink Refreshers and Lipton’s Pure Leaf tea reinvention.

Before PepsiCo, Jill spent 13 years at Limited Brands in senior marketing leadership roles, including Chief Marketing Officer of Victoria’s Secret where she played a key strategic role in building the brand into $6 billion global powerhouse. She also served as Executive Vice President of Marketing for its broader portfolio of specialty brands, including Bath & Body Works, C.O. Bigelow, Express, Henri Bendel’s, and Limited Stores.

Jill began her career in brand management at Procter & Gamble in 1986.

Jill received her MBA from The Wharton School, University of Pennsylvania (1986) and BSBA from Boston University (1982). In 2013, Jill was recognized as one of Fast Company’s Most Creative People in Business. She was also awarded the coveted McAlroy Award for Lifetime Achievement by Procter & Gamble alumni association in 2008.

Jill is currently on the board of governors for the World of Children and is director of Levi Strauss and Co.

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