027 - Tim Yeiser of Dricrete
Peopleverse
In this Peopleverse Podcast episode, Evan Troxel talks with Tim Yeiser of Dricrete about their innovative approach to concrete with integral waterproofing which is often used in underground parking. Dricrete pioneered a chemistry and concrete admixture to go into the concrete during the mix, which enables the building to ultimately be faster, cheaper, safer, less risky, and more sustainable than traditional membrane waterproofing systems. Tim and Evan also discuss the challenges of introducing a new product to the construction industry and the importance of partnerships and knowledge transfer...
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026 - Mehmet Zenginler of Tantimber
Peopleverse
In this episode Mehmet Zenginler of Tantimber joins host Evan Troxel on the Peopleverse podcast for an in-person interview in Tect’s booth at the 2023 AIA Conference on Architecture in San Francisco, CA. Today we discuss the benefits of using Tantimber Thermowood as a sustainable and durable building material, the importance of building relationships with architects and providing value early in the project by working to become trusted, reliable sources of the latest information in their product category, and more! Episode Links
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025 - Patricia Yulkowski and Candace Kitchen of Total Door Systems
Peopleverse
In this podcast episode, Patricia Yulkowski and Candace Kitchen of Total Door Systems join Evan Troxel in the Peopleverse to discuss the importance of building relationships and trust between the design community and the manufacturing community, particularly in the context of life safety and the importance of early engagement to avoid expensive mistakes in the field. Episode Links:
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024 - Cherise Lakeside of RDH Building Science
Peopleverse
In this episode Cherise Lakeside, FSCI, CDT of RDH Building Science joins host Evan Troxel on the Peopleverse podcast for an in-person interview in Tect’s booth at the 2023 AIA Conference on Architecture in San Francisco, CA. The conversation covers topics such as the importance of product reps and their relationship with design professionals, the challenges of product selection, and the changing dynamics of the industry. They also discuss the AIA conference and the value of meeting and networking with other professionals in the field. Episode Links
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023 - Mike Kunard of Hidden Step Marketing
Peopleverse
Mike Kunard of Hidden Step Marketing joins the Peopleverse to discuss his experience in the building industry, including the importance of mentors and the value of wisdom over data. We also chat about the need to break down barriers and build relationships between design professionals and product experts to share knowledge and solve problems. About Mike Kunard After succeeding in the building materials industry for 20 years as manufacturer and distributor, Mike broke out on his own in 2020 to help small yet scalable manufacturers and lend his experience to help them come to market. His...
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022 - David Corle of HMI Glass
Peopleverse
David Corle, CSI joins the Peopleverse podcast to talk about the importance of building personal relationships, mentorship, using humor on social media, the dangers of perfectionism, changing the perception of building product manufacturers from product-pushers to trusted advisors, and emphasizes the importance of authenticity, vulnerability, and service before sales in building trust and relationships. . About David: A third generation glazier, David spent the first fifteen years of his career gaining hands-on experience in the glass industry. Armed with that knowledge, in 2015 he joined one...
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021 - Todd Miller of Isaiah Industries
Peopleverse
Todd Miller of Isaiah Industries joins the Peopleverse to share his story and kick off season 2 with Tect’s architectural community director and host Evan Troxel. Here's an episode highlight: Hear Todd’s story of how the Metal Roofing Alliance was formed 25 years ago by a group of metal roofing industry competitors. What began with a plan that would sunset the organization in 5 years turned into an alliance of friends that helped transform the market share of steep slope metal roofing from 2% up to 17% and is still going strong after 25 years. About Todd Miller: Todd Miller is President of...
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020 - Ian Merker, AIA, LEED AP live from the Tect booth at AIACon22
Peopleverse
Ian Merker, AIA, LEED AP joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. In this episode we talk about what attending the National Conference on Architecture is like from an architect's perspective and we discuss some professional activities architects are involved with—beyond their day job—to serve their communities. This peek into the life of an architect illuminates additional corners of the profession for those who want to know more....
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019 - Dena Prastos, AIA
Peopleverse
Dena Prastos, AIA of Indigo River joins the podcast to talk about her multidisciplinary background and approach to a career in architecture. The bulk of this conversation is about how architects can and should differentiate their practice using examples from her waterfront-focused work and about the value of architects through specialization during changing times, among many other important topics listed in the notes below. About Dena: As Founder and CEO of Indigo River, Dena Prastos, AIA, is the first "waterfront architect," trailblazing a new category in the industry. Indigo River is a...
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018 - Kyle Morck live from the Tect booth at AIACon22
Peopleverse
Kyle Morck of Reynolds+Myers joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. In this episode Kyle shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be...
info_outlineJeffrey Potter graduated from North Dakota State University in 2013 and started his specifications career in 2015 at HMC Architects. It didn't take long for Jeff to fall in love with specifications and the world of architecture, ultimately becoming the head specifier at HMC Architects in 2020. Jeff is currently working at Deltek as a Specifications Solutions Product Manager helping shift the industry towards a revolutionary approach to specifications.
In this episode we discuss:
- Jeff’s unique path to becoming head specifier in an architecture firm
- Jeff’s story about how came to love spec writing after starting in the industry with no experience
- whether or not the specification process has changed over the past few decades
- the challenges and outcomes of updating the tools and specifications process in architecture firms today
- the problem Jeff is helping to solve in regards to specifications in his new role
- whether or not the current specifications process is ‘broken’
- how data analysis and data-driven decisions could help in the specification process
- what traits make for a good specifier in a firm
- how specifiers can help everyone in an office understand what is in a spec
- a discussion about the path to wider adoption of ownership of the specification by the team building the BIM model
- insight into the day-to-day of being a specifier at a large firm
- how integrating specification writers into the project team earlier in the design process drives better project outcomes
- examples of challenges involved in updating a spec process
- some lessons learned from Jeff’s implementation of ‘scope of work meetings’ and ‘level of expectation meetings’ as a specifier
- Jeff’s personal addition of a fifth ‘C’ to the four C’s of CSI
- some issues Jeff has observed with public bid projects (design-bid-build) from a specifier’s point of view
- the superpowers that building product experts can use in the design process to deliver value to the design team
- the importance of specifiers and product reps understanding that the design team, in many cases, is thinking in terms of assemblies rather than individual products and what Jeff calls an ‘assembly mindset’
- the idea of a specification and data-driven recommendation engine for building products
- the importance of mentorship, knowledge capture, and knowledge transference from experienced spec writers to emerging professionals
- why Jeff recently chose to transition his career from being a specifier at an architectural firm to a specifications solutions product manager
- why someone should consider becoming a specifier
- how technology can help obtain more efficiency, productivity, and accuracy in specifications
- Jeff’s vision of the future of specifications
- Jeff's message for the building industry
Episode Links:
- Jeffrey on LinkedIn
- Jeff's blog: In My Element
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