027 - Tim Yeiser of Dricrete
Peopleverse
In this Peopleverse Podcast episode, Evan Troxel talks with Tim Yeiser of Dricrete about their innovative approach to concrete with integral waterproofing which is often used in underground parking. Dricrete pioneered a chemistry and concrete admixture to go into the concrete during the mix, which enables the building to ultimately be faster, cheaper, safer, less risky, and more sustainable than traditional membrane waterproofing systems. Tim and Evan also discuss the challenges of introducing a new product to the construction industry and the importance of partnerships and knowledge transfer...
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026 - Mehmet Zenginler of Tantimber
Peopleverse
In this episode Mehmet Zenginler of Tantimber joins host Evan Troxel on the Peopleverse podcast for an in-person interview in Tect’s booth at the 2023 AIA Conference on Architecture in San Francisco, CA. Today we discuss the benefits of using Tantimber Thermowood as a sustainable and durable building material, the importance of building relationships with architects and providing value early in the project by working to become trusted, reliable sources of the latest information in their product category, and more! Episode Links
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025 - Patricia Yulkowski and Candace Kitchen of Total Door Systems
Peopleverse
In this podcast episode, Patricia Yulkowski and Candace Kitchen of Total Door Systems join Evan Troxel in the Peopleverse to discuss the importance of building relationships and trust between the design community and the manufacturing community, particularly in the context of life safety and the importance of early engagement to avoid expensive mistakes in the field. Episode Links:
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024 - Cherise Lakeside of RDH Building Science
Peopleverse
In this episode Cherise Lakeside, FSCI, CDT of RDH Building Science joins host Evan Troxel on the Peopleverse podcast for an in-person interview in Tect’s booth at the 2023 AIA Conference on Architecture in San Francisco, CA. The conversation covers topics such as the importance of product reps and their relationship with design professionals, the challenges of product selection, and the changing dynamics of the industry. They also discuss the AIA conference and the value of meeting and networking with other professionals in the field. Episode Links
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023 - Mike Kunard of Hidden Step Marketing
Peopleverse
Mike Kunard of Hidden Step Marketing joins the Peopleverse to discuss his experience in the building industry, including the importance of mentors and the value of wisdom over data. We also chat about the need to break down barriers and build relationships between design professionals and product experts to share knowledge and solve problems. About Mike Kunard After succeeding in the building materials industry for 20 years as manufacturer and distributor, Mike broke out on his own in 2020 to help small yet scalable manufacturers and lend his experience to help them come to market. His...
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022 - David Corle of HMI Glass
Peopleverse
David Corle, CSI joins the Peopleverse podcast to talk about the importance of building personal relationships, mentorship, using humor on social media, the dangers of perfectionism, changing the perception of building product manufacturers from product-pushers to trusted advisors, and emphasizes the importance of authenticity, vulnerability, and service before sales in building trust and relationships. . About David: A third generation glazier, David spent the first fifteen years of his career gaining hands-on experience in the glass industry. Armed with that knowledge, in 2015 he joined one...
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021 - Todd Miller of Isaiah Industries
Peopleverse
Todd Miller of Isaiah Industries joins the Peopleverse to share his story and kick off season 2 with Tect’s architectural community director and host Evan Troxel. Here's an episode highlight: Hear Todd’s story of how the Metal Roofing Alliance was formed 25 years ago by a group of metal roofing industry competitors. What began with a plan that would sunset the organization in 5 years turned into an alliance of friends that helped transform the market share of steep slope metal roofing from 2% up to 17% and is still going strong after 25 years. About Todd Miller: Todd Miller is President of...
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020 - Ian Merker, AIA, LEED AP live from the Tect booth at AIACon22
Peopleverse
Ian Merker, AIA, LEED AP joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. In this episode we talk about what attending the National Conference on Architecture is like from an architect's perspective and we discuss some professional activities architects are involved with—beyond their day job—to serve their communities. This peek into the life of an architect illuminates additional corners of the profession for those who want to know more....
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019 - Dena Prastos, AIA
Peopleverse
Dena Prastos, AIA of Indigo River joins the podcast to talk about her multidisciplinary background and approach to a career in architecture. The bulk of this conversation is about how architects can and should differentiate their practice using examples from her waterfront-focused work and about the value of architects through specialization during changing times, among many other important topics listed in the notes below. About Dena: As Founder and CEO of Indigo River, Dena Prastos, AIA, is the first "waterfront architect," trailblazing a new category in the industry. Indigo River is a...
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018 - Kyle Morck live from the Tect booth at AIACon22
Peopleverse
Kyle Morck of Reynolds+Myers joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. In this episode Kyle shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be...
info_outlineMichele Hottel and Djana Venolia join the Peopleverse to talk about the tangible benefits of trusted relationships between supply and demand professionals in the building industry. While for many these kinds of relationships are elusive, Michele and Djana prove that not only are they possible, but that both sides find success when done right.
Michele Hottel has been practicing architecture with her own firm, Michele Grace Hottel, Architect since 1994 after working as a consultant with other architecture and engineering firms in the Los Angeles and San Diego area. She attended Cal Poly, Pomona and the University of Copenhagen (DIS) for Architecture.
Michele is on the AIA CRAN National Advisory Group, the Chair of her local CRAN chapter, a Commissioner and Subject Matter Expert for the California Architects Board. and a past City of La Mesa Planning Commissioner.
She's also the host of the "I've Never Met a Woman Architect Before" podcast.
Djana Venolia is a licensed architect and urban designer in Brazil who also has a certificate in interior design for, the new school of architecture in San Diego. She has worked with architectural services, interior and landscape design, and media services for residential, commercial and hospitality projects in Africa, Europe, U.S., and Brazil for over 20 years.
After moving to the United States, Djana has engaged in various projects supporting her community. She volunteers at her church, local YMCA and she has collaborated with other non-profits teaching art, architecture, and robotics to name a few.
Djana joined the Western Lighting and Energy Controls family in 2019 and has dove into the LED world through the lens of a designer as well as the sustainability aspect of energy savings.
In this episode we discuss:
- why architects should build relationships with product experts
- what value product reps bring to the conversation about design and product selection
- examples of the benefits of collaborating on projects early in design and how it has beneficial impacts through all phases of design
- how the owner benefits when there is early collaboration between supply and demand
- how the owner benefits from direct interactions with a trusted product expert
- what tools product experts can provide to help design professionals lead owners and other team members through the decision-making process for better project outcomes
- insight from a product expert on the questions architects should be asking when doing product research
- the importance of ballpark cost information during the design process in order to make good decisions
- how social media plays a role in the connections between architects and sales reps today
- the benefits of building trusted relationships between supply and demand
Episode links:
- Michele's podcast: I've Never Met a Woman Architect Before
- Michele on LinkedIn
- Djana on LinkedIn
- Western Lighting and Energy Controls website